John L Swasy
Biographic Data
| ID | 206623 |
|---|---|
| NAME | John L Swasy |
| GIVEN NAMES | John L |
| FAMILY NAME | Swasy |
| SIGNATURE | SWASY J L |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 3 |
Accepted Risk and Alcohol Use During Pregnancy
Risk perceptions have been employed to understand consumers' use of hazardous products. However, there has been little research linking risk perceptions to actual product use (i.e., risk acceptance). This study examined risk perceptions and alcoholic beverage consumption of 409 women during pregnancy. The survey included a variety of demographic, information search, risk perception, and attitudinal measures. Compared to abstainers, women who cont…
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
Consumer Skepticism of Advertising Claims
Propositions regarding consumers' differential skepticism for search, experience, and credence claims are tested in an experiment using adult consumers. The results provide clear support for Nelson's (1970) hypotheses that consumers are more skeptical of experience than search attribute claims and more skeptical of subjective than of objective claims. No support is found, however, for the Darby and Kami (1973) hypothesis that consumers will be mo…
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
Consumer Skepticism of Advertising Claims
Propositions regarding consumers' differential skepticism for search, experience, and credence claims are tested in an experiment using adult consumers. The results provide clear support for Nelson's (1970) hypotheses that consumers are more skeptical of experience than search attribute claims and more skeptical of subjective than of objective claims. No support is found, however, for the Darby and Kami (1973) hypothesis that consumers will be mo…
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
Consumer Skepticism of Advertising Claims
Propositions regarding consumers' differential skepticism for search, experience, and credence claims are tested in an experiment using adult consumers. The results provide clear support for Nelson's (1970) hypotheses that consumers are more skeptical of experience than search attribute claims and more skeptical of subjective than of objective claims. No support is found, however, for the Darby and Kami (1973) hypothesis that consumers will be mo…
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
Accepted Risk and Alcohol Use During Pregnancy
Risk perceptions have been employed to understand consumers' use of hazardous products. However, there has been little research linking risk perceptions to actual product use (i.e., risk acceptance). This study examined risk perceptions and alcoholic beverage consumption of 409 women during pregnancy. The survey included a variety of demographic, information search, risk perception, and attitudinal measures. Compared to abstainers, women who cont…
Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Social Psychology (3 works) · Argument (complex analysis) (2 works) · Computer Science (2 works) · Medicine (2 works) · Philosophy (2 works) · Rhetorical question (2 works) · Sociology (2 works) · Advanced Text Analysis Techniques (1 works)