Laura R Oswald
Biographic Data
| ID | 206754 |
|---|---|
| NAME | Laura R Oswald |
| GIVEN NAMES | Laura R |
| FAMILY NAME | Oswald |
| SIGNATURE | OSWALD L R |
| AFFILIATIONS | DePaul University |
| ORCID | 0009-0000-0314-9044 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 50 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 2 |
The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis
Brands are semiotic systems that create value in the marketplace by differentiating competitors in a category, forming emotional connections with consumers, and aligning the company’s symbolic equities with contemporary cultural trends. The author aims to expand the current state of semiotics for marketing beyond advertising research to the whole gamut of media and consumer touch points in contemporary marketing, from strategic communication to r…
Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
By means of an ethnographic study of a Haitian family in the midwestern United States, this article demonstrates how ethnic consumers "culture swap," using goods to move between one cultural identity and another as they negotiate relations between home and host cultures. This interpretation of consumer behavior is grounded in a semiotics of performance, emphasizing the dynamic and mutable nature of self, social identity, and cultural identificati…
Discourse as Performance
Middle East Voices
Toward a Semiotics of Performance: Staging the Double in Jean Genet
Figure/discourse: Configurations of desire in Un Chien andalou
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
By means of an ethnographic study of a Haitian family in the midwestern United States, this article demonstrates how ethnic consumers "culture swap," using goods to move between one cultural identity and another as they negotiate relations between home and host cultures. This interpretation of consumer behavior is grounded in a semiotics of performance, emphasizing the dynamic and mutable nature of self, social identity, and cultural identificati…
Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium
Figure/discourse: Configurations of desire in Un Chien andalou
Toward a Semiotics of Performance: Staging the Double in Jean Genet
Middle East Voices
Discourse as Performance
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
By means of an ethnographic study of a Haitian family in the midwestern United States, this article demonstrates how ethnic consumers "culture swap," using goods to move between one cultural identity and another as they negotiate relations between home and host cultures. This interpretation of consumer behavior is grounded in a semiotics of performance, emphasizing the dynamic and mutable nature of self, social identity, and cultural identificati…
Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium
The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis
Brands are semiotic systems that create value in the marketplace by differentiating competitors in a category, forming emotional connections with consumers, and aligning the company’s symbolic equities with contemporary cultural trends. The author aims to expand the current state of semiotics for marketing beyond advertising research to the whole gamut of media and consumer touch points in contemporary marketing, from strategic communication to r…
History (4 works) · Philosophy (4 works) · Sociology (4 works) · Art (3 works) · Linguistics (3 works) · Semiotics (3 works) · Advertising (2 works) · Archaeology (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)