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Veronika Muchitsch

Biographic Data

ID2081052
NAMEVeronika Muchitsch
GIVEN NAMESVeronika
FAMILY NAMEMuchitsch
SIGNATUREMUCHITSCH V
AFFILIATIONSSödertörn University
ORCID0000-0002-1505-4357
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS5
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Your Wrapped doesn’t lie”

    Open Access•Veronika Muchitsch•ARTICLE•New Media & Society•2026•References: 43

    Spotify Wrapped, the year-end campaign of the world’s biggest music streaming company, is a singularly successful marketing scheme in the context of algorithmic technologies. Presenting individual user data in a design tailored to mobile apps, Wrapped has been noted as a unique appropriation of user data as a tool for advertising. This article analyzes promotional materials and features of Spotify Wrapped to investigate the discursive shifts acco…

  • The Mediation of Genre, Identity, and Difference in Contemporary (Popular) Music Streaming

    Open Access•Veronika Muchitsch, A Werner•ARTICLE•twentieth-century music•2024

    Music streaming service Spotify has recently declared that genre is becoming less important in popular music culture, linking this idea to post-identity claims. In contrast, the central argument of this article is that genre continues to matter in music streaming, where algorithmic recommendation systems remediate genre and its association with constructions of identity and difference. We examine Spotify's mediation of genre through a multimodal …

  • Sad Girls on TikTok

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music & Society•2024•Cited by: 4•References: 12

    This article examines musical participatory practices on TikTok as mediations of ordinary feelings and knowledges. It conducts a multimodal analysis of user-generated videos that recirculated the song "Complex" by Scottish singer-songwriter Katie Gregson-MacLeod, which became widely successful on the app in 2022. Through its features and sociotechnical affordances, TikTok fosters feminine-coded articulations of intimate affects and negotiations o…

  • “Genrefluid” Spotify Playlists and Mediations of Genre and Identity in Music Streaming

    Open Access•Veronika Muchitsch•ARTICLE•IASPM Journal•2023

    Recent popular discourse has claimed that music and listeners’ tastes are becoming increasingly “genrefluid” in popular music culture, and this idea has been linked to the logics of music streaming services. This article analyzes the Spotify-curated playlist Lorem, which has been presented by the company as a primary illustration of “genrefluid” music curation and listening, to investigate Spotify’s mediations of genre and identity at the interse…

  • Listening to Anohni's variously vibrating voice

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music•2023•Cited by: 1•References: 36

    This article examines the work and reception of singer-songwriter Anohni to investigate sonic and discursive negotiations of transfeminine vocality in 21st-century popular music culture. Developing Haraway's concept of feminist figurations, it introduces the concept of vocal figurations, which articulates a performative, relational and multiply mediated understanding of voice, wherein gendered voice takes shape through processes of voicing and li…

  • Sad Girls on TikTok

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music & Society•2024•Cited by: 4•References: 12

    This article examines musical participatory practices on TikTok as mediations of ordinary feelings and knowledges. It conducts a multimodal analysis of user-generated videos that recirculated the song "Complex" by Scottish singer-songwriter Katie Gregson-MacLeod, which became widely successful on the app in 2022. Through its features and sociotechnical affordances, TikTok fosters feminine-coded articulations of intimate affects and negotiations o…

  • Listening to Anohni's variously vibrating voice

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music•2023•Cited by: 1•References: 36

    This article examines the work and reception of singer-songwriter Anohni to investigate sonic and discursive negotiations of transfeminine vocality in 21st-century popular music culture. Developing Haraway's concept of feminist figurations, it introduces the concept of vocal figurations, which articulates a performative, relational and multiply mediated understanding of voice, wherein gendered voice takes shape through processes of voicing and li…

  • “Genrefluid” Spotify Playlists and Mediations of Genre and Identity in Music Streaming

    Open Access•Veronika Muchitsch•ARTICLE•IASPM Journal•2023

    Recent popular discourse has claimed that music and listeners’ tastes are becoming increasingly “genrefluid” in popular music culture, and this idea has been linked to the logics of music streaming services. This article analyzes the Spotify-curated playlist Lorem, which has been presented by the company as a primary illustration of “genrefluid” music curation and listening, to investigate Spotify’s mediations of genre and identity at the interse…

  • Listening to Anohni's variously vibrating voice

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music•2023•Cited by: 1•References: 36

    This article examines the work and reception of singer-songwriter Anohni to investigate sonic and discursive negotiations of transfeminine vocality in 21st-century popular music culture. Developing Haraway's concept of feminist figurations, it introduces the concept of vocal figurations, which articulates a performative, relational and multiply mediated understanding of voice, wherein gendered voice takes shape through processes of voicing and li…

  • The Mediation of Genre, Identity, and Difference in Contemporary (Popular) Music Streaming

    Open Access•Veronika Muchitsch, A Werner•ARTICLE•twentieth-century music•2024

    Music streaming service Spotify has recently declared that genre is becoming less important in popular music culture, linking this idea to post-identity claims. In contrast, the central argument of this article is that genre continues to matter in music streaming, where algorithmic recommendation systems remediate genre and its association with constructions of identity and difference. We examine Spotify's mediation of genre through a multimodal …

  • Sad Girls on TikTok

    Open Access•Veronika Muchitsch•ARTICLE•Popular Music & Society•2024•Cited by: 4•References: 12

    This article examines musical participatory practices on TikTok as mediations of ordinary feelings and knowledges. It conducts a multimodal analysis of user-generated videos that recirculated the song "Complex" by Scottish singer-songwriter Katie Gregson-MacLeod, which became widely successful on the app in 2022. Through its features and sociotechnical affordances, TikTok fosters feminine-coded articulations of intimate affects and negotiations o…

  • Your Wrapped doesn’t lie”

    Open Access•Veronika Muchitsch•ARTICLE•New Media & Society•2026•References: 43

    Spotify Wrapped, the year-end campaign of the world’s biggest music streaming company, is a singularly successful marketing scheme in the context of algorithmic technologies. Presenting individual user data in a design tailored to mobile apps, Wrapped has been noted as a unique appropriation of user data as a tool for advertising. This article analyzes promotional materials and features of Spotify Wrapped to investigate the discursive shifts acco…

Aesthetics (4 works) · Art (4 works) · Music History and Culture (4 works) · Sociology (4 works) · Computer Science (3 works) · Social science (3 works) · Active listening (2 works) · Communication (2 works) · Diverse Musicological Studies (2 works) · Literature (2 works)

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