Yuko Minowa
Biographic Data
| ID | 208169 |
|---|---|
| NAME | Yuko Minowa |
| GIVEN NAMES | Yuko |
| FAMILY NAME | Minowa |
| SIGNATURE | MINOWA Y |
| AFFILIATIONS | Long Island University |
| ORCID | 0000-0002-7806-4034 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Gifts and Nationalism in Wartime Japan
This study investigates the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime. Specifically, we examine Japanese newspaper advertisements for seasonal gifts and sympathy gifts in urban cities published between 1937 and 1940. This research addresses two questions: (1) how were advertising arguments constructed justifying spending for gifts while instructing readers on being thrifty during the wartime m…
Ad hoc Japonisme: How national identity rhetorics work in Japanese advertising
This study examines how a variety of national identity rhetorics are formed with the nuanced aestheticization. We focus on visual rhetorics. We use advertisements for traditional, seasonal gifts in post-postwar Japan as the context of inquiry. Two research questions addressed are: (1) how different rhetorics of national identity are formed between the gifts advertised and the audience, focusing more on visual than merely verbal elements, and (2) …
State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles
Purpose This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty. Design/methodology/approach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual conte…
Ad hoc Japonisme: How national identity rhetorics work in Japanese advertising
This study examines how a variety of national identity rhetorics are formed with the nuanced aestheticization. We focus on visual rhetorics. We use advertisements for traditional, seasonal gifts in post-postwar Japan as the context of inquiry. Two research questions addressed are: (1) how different rhetorics of national identity are formed between the gifts advertised and the audience, focusing more on visual than merely verbal elements, and (2) …
State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles
Purpose This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty. Design/methodology/approach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual conte…
Ad hoc Japonisme: How national identity rhetorics work in Japanese advertising
This study examines how a variety of national identity rhetorics are formed with the nuanced aestheticization. We focus on visual rhetorics. We use advertisements for traditional, seasonal gifts in post-postwar Japan as the context of inquiry. Two research questions addressed are: (1) how different rhetorics of national identity are formed between the gifts advertised and the audience, focusing more on visual than merely verbal elements, and (2) …
Gifts and Nationalism in Wartime Japan
This study investigates the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime. Specifically, we examine Japanese newspaper advertisements for seasonal gifts and sympathy gifts in urban cities published between 1937 and 1940. This research addresses two questions: (1) how were advertising arguments constructed justifying spending for gifts while instructing readers on being thrifty during the wartime m…
Business (3 works) · Law (3 works) · Political science (3 works) · Sociology (3 works) · Advertising (2 works) · Art (2 works) · Engineering (2 works) · Japanese History and Culture (2 works) · Aesthetics (1 works) · Archaeology (1 works)