Heikki Karjaluoto

Biographic Data

ID2083753
NAMEHeikki Karjaluoto
GIVEN NAMESHeikki
FAMILY NAMEKarjaluoto
SIGNATUREKARJALUOTO H
AFFILIATIONSUniversity of Jyväskylä
ORCID0000-0002-5696-7355
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS5
WORKS AS AUTHOR9
WORKS AS EDITOR1
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Green social media marketing and responsible travel across generations

    Open AccessYabibal A Abate, Outi Niininen et al.ARTICLECleaner and Responsible Consumption2026

    Social media platforms increasingly shape tourist decision-making, yet their role in fostering responsible travel through green communication remains underexplored. This study investigates how green social media marketing influences responsible travel intentions through three scenario-based experiments. Findings reveal that green messaging significantly affects behavioural intentions, with user-generated content exerting greater influence than fi…

  • Eco-influencers

    Yabibal A Abate, Dandison C Ukpabi et al.ARTICLETourism Recreation Research2026Cited by: 3References: 108

    Social media influencer marketing (SMIM) has emerged as a powerful tool to promote destinations and related brands in the tourism industry. However, its role in shaping travellers’ perceptions and attitudes towards environmentally sustainable destinations remains under-researched. This study examines the effect of SMIM on green destination image, with a mediating role of followers’ environmental concerns across four generations (generation Z, Y, …

  • Investigating digital marketing readiness among tourism firms

    Open AccessYabibal A Abate, Dandison C Ukpabi et al.ARTICLECurrent Issues in Tourism2025

    The study aimed at investigating the readiness of firms in the tourism industry to adopt digital marketing as a marketing strategy – from an emerging economy perspective. The technology–organisation–environment framework and technology acceptance model were used to identify potential determinants of firms’ intention to adopt digital marketing. Data was collected from a sample of 191 tour and travel agencies using standardised questionnaire. Of th…

  • Overloaded yet addicted? A meta-analysis of the outcomes of social media overload

    Open AccessOlli Tyrväinen, Henri Pirkkalainen et al.ARTICLETelematics and Informatics2025

    This meta -analysis advances the understanding of the dimensions and outcomes of social media overload. • It explores the four dimensions of social media overload: information, social, communication and system feature overload. • The dimensions of social media overload influence both exhaustion and social media addiction. • Exhaustion reduces work performance and increases the intention to discontinue social media use. • Social media addiction de…

  • Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka et al.BOOKDigital Marketing Strategy2023

    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented

  • Medicine of the future

    Open AccessJulia Kulkova, Ignat Kulkov et al.ARTICLEFutures2023Cited by: 2References: 67

    Medicine’s ability to quickly respond to challenges raises questions from researchers, practitioners, and society as a whole. Our task in this study was to identify key and atypical current factors influencing the development of medicine and to predict the development of medicine in the short, medium, and long term. To implement our study, we selected 22 medical experts and applied the three-level Delphi method. The current trends caused by COVID…

  • Framework for understanding quantum computing use cases from a multidisciplinary perspective and future research directions

    Open AccessDandison C Ukpabi, Dandison Ukpabi et al.ARTICLEFutures2023References: 37

    Recently, there has been increasing awareness of the tremendous opportunities inherent in quantum computing (QC). Specifically, the speed and efficiency of QC will significantly impact the Internet of Things, cryptography, finance, and marketing. Accordingly, there has been increased QC research funding from national and regional governments and private firms. However, critical concerns regarding legal, political, and business-related policies ge…

  • Adapting and Validating Scale of Customer Engagement in Online Travel Communities

    Open AccessPeter Mkumbo, Peter J Mkumbo et al.ARTICLEEuropean Journal of Tourism…2020

    Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zeal…

  • Development and validation of the Perceived Investment Value (PIV) scale

    Open AccessPekka Puustinen, Peter Maas et al.ARTICLEJournal of Economic Psychology2013References: 36

  • Trust and New Technologies

    Teemu Kautonen, Heikki KarjaluotoEDITORBOOKTrust and New Technologies2008