Sofia Ulver
Biographic Data
| ID | 208661 |
|---|---|
| NAME | Sofia Ulver |
| GIVEN NAMES | Sofia |
| FAMILY NAME | Ulver |
| SIGNATURE | ULVER S |
| AFFILIATIONS | Lund University |
| ORCID | 0000-0002-4132-2319 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Fearing separation from capitalist paternity
Drawing on political readings of Freud, this paper probes the anxieties and fears driving anti-gender consumer activism, an emerging form of consumer politics in which a cisheteronormative subject defends his consumer privileges in the name of "the family." We examine how American anti-gender activists opposed Disney's shift from its conservative, family-oriented brand image. We argue that this campaign is driven by infantile fears of losing the …
Tourism memories – a collaborative reflection on inclusion and exclusion
The purpose of this paper is to explore how people’s differentiated privileged and marginalised positions in society create instances of inclusion and exclusion in tourism. Eight authors utilised their diverse disciplinary and theoretical bases to engage in individual autoethnography and collaborative reflections of their personal experiences of being tourists and hosts. Through our Western and non-Western, White and non-White experiences, we rev…
The conflict market
At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy. Although their prediction indeed came true, they did not foresee that an algorithm-powered media ecosystem in combination with growing authoritarian movements would soon come to fuel an increasingly polarized political landscape and challenge the very fundam…
Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and asked questions through survey and debriefing to understand how students see and perceive advertisements with and without racial diversity. We found that both Swedish and American students exhibited higher…
Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ideal in a context where the ethnic and racial composition of the population saw a rapid change, this article examines 676 Swedish TV commercials in over…
Royal fever
The amount of literature about royalties and monarchies that has been produced from an historical perspective during modern times is indisputably enormous. Therefore, it is curious that the royal f
The conflict market
At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy. Although their prediction indeed came true, they did not foresee that an algorithm-powered media ecosystem in combination with growing authoritarian movements would soon come to fuel an increasingly polarized political landscape and challenge the very fundam…
Tourism memories – a collaborative reflection on inclusion and exclusion
The purpose of this paper is to explore how people’s differentiated privileged and marginalised positions in society create instances of inclusion and exclusion in tourism. Eight authors utilised their diverse disciplinary and theoretical bases to engage in individual autoethnography and collaborative reflections of their personal experiences of being tourists and hosts. Through our Western and non-Western, White and non-White experiences, we rev…
Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ideal in a context where the ethnic and racial composition of the population saw a rapid change, this article examines 676 Swedish TV commercials in over…
Royal fever
The amount of literature about royalties and monarchies that has been produced from an historical perspective during modern times is indisputably enormous. Therefore, it is curious that the royal f
Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and asked questions through survey and debriefing to understand how students see and perceive advertisements with and without racial diversity. We found that both Swedish and American students exhibited higher…
Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ideal in a context where the ethnic and racial composition of the population saw a rapid change, this article examines 676 Swedish TV commercials in over…
The conflict market
At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy. Although their prediction indeed came true, they did not foresee that an algorithm-powered media ecosystem in combination with growing authoritarian movements would soon come to fuel an increasingly polarized political landscape and challenge the very fundam…
Tourism memories – a collaborative reflection on inclusion and exclusion
The purpose of this paper is to explore how people’s differentiated privileged and marginalised positions in society create instances of inclusion and exclusion in tourism. Eight authors utilised their diverse disciplinary and theoretical bases to engage in individual autoethnography and collaborative reflections of their personal experiences of being tourists and hosts. Through our Western and non-Western, White and non-White experiences, we rev…
Fearing separation from capitalist paternity
Drawing on political readings of Freud, this paper probes the anxieties and fears driving anti-gender consumer activism, an emerging form of consumer politics in which a cisheteronormative subject defends his consumer privileges in the name of "the family." We examine how American anti-gender activists opposed Disney's shift from its conservative, family-oriented brand image. We argue that this campaign is driven by infantile fears of losing the …
Sociology (5 works) · Political science (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Media, Gender, and Advertising (3 works) · Psychology (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Diversity (politics (2 works) · Fashion and Cultural Textiles (2 works)