Steven M Ayer
Biographic Data
| ID | 2091749 |
|---|---|
| NAME | Steven M Ayer |
| GIVEN NAMES | Steven M |
| FAMILY NAME | Ayer |
| SIGNATURE | AYER S M |
| AFFILIATIONS | Laurentian University, Sudbury, Ontario, Canada |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 0 |
Consumer Consumption and Advertising Through Sport
The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of their marketing-related objectives. In turn, this has resulted in significant growth in the sport industry, in particular in its media consumption bo…
No prominent works on this page.
Consumer Consumption and Advertising Through Sport
The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of their marketing-related objectives. In turn, this has resulted in significant growth in the sport industry, in particular in its media consumption bo…
Advertising (1 work) · Basketball (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumption (sociology) (1 work) · Economics (1 work) · Flexibility (engineering) (1 work) · Marketing (1 work) · Marketing (1 work) · Materialism (1 work)