Gerald Zaltman
Biographic Data
| ID | 209822 |
|---|---|
| NAME | Gerald Zaltman |
| GIVEN NAMES | Gerald |
| FAMILY NAME | Zaltman |
| SIGNATURE | ZALTMAN G |
| AFFILIATIONS | University of Pittsburgh |
| VERIFIED | No |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 36 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1971 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 4 |
Consumer Researchers
Consumer research needs broader intellectual peripheral vision. This requires learning to see relevance in seemingly distant fields and taking ignorance as a friend. A particularly challenging but highly relevant topic concerns the (un)conscious mind and the essential unity of body, brain, mind, and society. The two books discussed here are exciting journeys into the biology of the (un)conscious mind and how it is ultimately shaped by society. Co…
Factors Affecting Trust in Market Research Relationships
Building on previous work suggesting that trust is critical in facilitating exchange relationships, the authors describe a comprehensive theory of trust in market research relationships. This theory focuses on the factors that determine users’ trust in their researchers, including individual, interpersonal, organizational, interorganizational/interdepartmental, and project factors. The theory is tested in a sample of 779 users. Results indicate t…
Relationships between Providers and Users of Market Research
Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328
Relationships between Providers and Users of Market Research
The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketing managers; providers include marketing researchers within a user's own firm and those external to the firm. A theory of the relationships centering on personal trust is developed to examine (1) how users’ trust in researchers influences various relati…
The Confidence Gap
Patterns of Research Use in Private and Public Sectors
Contributions of social science to innovation and productivity
Complainers and noncomplainers revisited
Knowledge Utilization as Planned Social Change
Knowledge utilization might be considered a relatively new field in the sense that most people currently concerned with knowledge utiliza-tion have become so concerned rather recently. It would not be surpris-ing to find that most scholars in the history of the social sciences who have ever worked seriously in this area are also actively engaged in the area presently. In terms of diffusion theory, innovators in the acquisition or adoption of the …
Strategies for Planned Change
The Science of Marketing, and Marketing as Science
Innovations and Organizations
Processes and Phenomena of Social Change
Social Marketing
Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to such social problems is examined in this article. The authors show how social causes can be advanced more successfully through applying principles of marketing analysis, planning, and control to problems of social change.
On the Nature of Innovations
Consumer Researchers
Consumer research needs broader intellectual peripheral vision. This requires learning to see relevance in seemingly distant fields and taking ignorance as a friend. A particularly challenging but highly relevant topic concerns the (un)conscious mind and the essential unity of body, brain, mind, and society. The two books discussed here are exciting journeys into the biology of the (un)conscious mind and how it is ultimately shaped by society. Co…
Knowledge Utilization as Planned Social Change
Knowledge utilization might be considered a relatively new field in the sense that most people currently concerned with knowledge utiliza-tion have become so concerned rather recently. It would not be surpris-ing to find that most scholars in the history of the social sciences who have ever worked seriously in this area are also actively engaged in the area presently. In terms of diffusion theory, innovators in the acquisition or adoption of the …
Patterns of Research Use in Private and Public Sectors
On the Nature of Innovations
Complainers and noncomplainers revisited
Social Marketing
Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to such social problems is examined in this article. The authors show how social causes can be advanced more successfully through applying principles of marketing analysis, planning, and control to problems of social change.
On the Nature of Innovations
Processes and Phenomena of Social Change
Innovations and Organizations
Strategies for Planned Change
The Science of Marketing, and Marketing as Science
Knowledge Utilization as Planned Social Change
Knowledge utilization might be considered a relatively new field in the sense that most people currently concerned with knowledge utiliza-tion have become so concerned rather recently. It would not be surpris-ing to find that most scholars in the history of the social sciences who have ever worked seriously in this area are also actively engaged in the area presently. In terms of diffusion theory, innovators in the acquisition or adoption of the …
Complainers and noncomplainers revisited
Contributions of social science to innovation and productivity
Patterns of Research Use in Private and Public Sectors
The Confidence Gap
Relationships between Providers and Users of Market Research
Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328
Relationships between Providers and Users of Market Research
The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketing managers; providers include marketing researchers within a user's own firm and those external to the firm. A theory of the relationships centering on personal trust is developed to examine (1) how users’ trust in researchers influences various relati…
Factors Affecting Trust in Market Research Relationships
Building on previous work suggesting that trust is critical in facilitating exchange relationships, the authors describe a comprehensive theory of trust in market research relationships. This theory focuses on the factors that determine users’ trust in their researchers, including individual, interpersonal, organizational, interorganizational/interdepartmental, and project factors. The theory is tested in a sample of 779 users. Results indicate t…
Consumer Researchers
Consumer research needs broader intellectual peripheral vision. This requires learning to see relevance in seemingly distant fields and taking ignorance as a friend. A particularly challenging but highly relevant topic concerns the (un)conscious mind and the essential unity of body, brain, mind, and society. The two books discussed here are exciting journeys into the biology of the (un)conscious mind and how it is ultimately shaped by society. Co…
Business (10 works) · Psychology (7 works) · Economics (6 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Customer Service Quality and Loyalty (3 works) · Economic growth (3 works) · Innovation and Knowledge Management (3 works) · Knowledge management (3 works) · Marketing (3 works)