John G Myers
Datos Biográficos
| ID | 209898 |
|---|---|
| NOMBRE | John G Myers |
| NOMBRES | John G |
| APELLIDO | Myers |
| FIRMA | MYERS J G |
| AFILIACIONES | University of California, Berkeley |
| ORCID | 0009-0007-7218-9227 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 10 |
| TOTAL DE CITAS | 57 |
| TOTAL COMO AUTOR | 10 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1958 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2018 |
| ÍNDICE H | 3 |
Peace is much more than doves
Any Minute Now
Donations to Charity as Purchase Incentives
This article focuses on the bundling of products with promised contributions to charity. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting “practical necessities” (e.g., a box of laundry detergent) to their effectiveness in promoting “frivolous luxuries” (e.g., a hot fudge sundae). The results suggest that charity incentives are more effective in promoting frivolous …
Transformative education
Task, Expectancy, and Information Assessment Effects in Information Utilization Processes
Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…
Advertising and Mass Communications
Journal Article ADVERTISING AND MASS COMMUNICATIONS: POLICIES AND PERSPECTIVES: COMMUNICATION MODELS AND ADVERTISING REGULATION Get access Donald L. Kanter, Donald L. Kanter Chairman University of Southern California Search for other works by this author on: Oxford Academic Google Scholar John G. Myers John G. Myers School of Business Administration, University of CaliforniaBerkeley Search for other works by this author on: Oxford Academic Google…
Measuring Job Vacancies
Income Variability and the Analysis of Income Size
An experimental study of reinforcement and participant satisfaction
The Economic Status of the Aged . Peter O. Steiner , Robert Dorfman
Donations to Charity as Purchase Incentives
This article focuses on the bundling of products with promised contributions to charity. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting “practical necessities” (e.g., a box of laundry detergent) to their effectiveness in promoting “frivolous luxuries” (e.g., a hot fudge sundae). The results suggest that charity incentives are more effective in promoting frivolous …
Transformative education
Task, Expectancy, and Information Assessment Effects in Information Utilization Processes
Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…
Peace is much more than doves
An experimental study of reinforcement and participant satisfaction
The Economic Status of the Aged . Peter O. Steiner , Robert Dorfman
Income Variability and the Analysis of Income Size
An experimental study of reinforcement and participant satisfaction
Measuring Job Vacancies
Advertising and Mass Communications
Journal Article ADVERTISING AND MASS COMMUNICATIONS: POLICIES AND PERSPECTIVES: COMMUNICATION MODELS AND ADVERTISING REGULATION Get access Donald L. Kanter, Donald L. Kanter Chairman University of Southern California Search for other works by this author on: Oxford Academic Google Scholar John G. Myers John G. Myers School of Business Administration, University of CaliforniaBerkeley Search for other works by this author on: Oxford Academic Google…
Task, Expectancy, and Information Assessment Effects in Information Utilization Processes
Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…
Transformative education
Donations to Charity as Purchase Incentives
This article focuses on the bundling of products with promised contributions to charity. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting “practical necessities” (e.g., a box of laundry detergent) to their effectiveness in promoting “frivolous luxuries” (e.g., a hot fudge sundae). The results suggest that charity incentives are more effective in promoting frivolous …
Any Minute Now
Peace is much more than doves
Business (5 obras) · Economics (4 obras) · Political science (4 obras) · Psychology (4 obras) · Sociology (4 obras) · Computer Science (3 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Download (2 obras) · Law (2 obras) · Law (2 obras)