Dimitar Trendafilov
Biographic Data
| ID | 2103249 |
|---|---|
| NAME | Dimitar Trendafilov |
| GIVEN NAMES | Dimitar |
| FAMILY NAME | Trendafilov |
| SIGNATURE | TRENDAFILOV D |
| AFFILIATIONS | New Bulgarian University |
| ORCID | 0000-0002-9376-7475 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Design incorporated
Dimitar Trendafilov Punctum, 4(1): 165-178, 2018 DOI: 10.18680/hss.2018.0010 Abstract Providing deep and memorable experience to the consumers—in various manners and through all channels possible—is undoubtedly amongst the key factors for success in contemporary markets. Moreover, companies need to consider the trends of gamification, personalization, eco-living as well as the extremely short life-cycle of their products. [...]
From Artifacts to Experiences
Consumer behavior is a complex and dynamic phenomenon as it embraces cultural and social aspects, previous experience and mass media influence. This paper proposes that in order to study how brands frame consumers’ perception and preferences an interdisciplinary perspective is fruitful. It uses a socio-semiotic perspective to define and analyze some contemporary marketing practices in brand building and consumer relationship management that demon…
Chasing the myth
This article demonstrates a socio-semiotic problem - whether one brand could replace, substitute or supplement identity. It describes the postmodern situation in which the traditional meta-narratives need to be reinforced or even replaced by more adequate and resonating stories and it points out the place of "legendary" brands in it. The latter are based on cultural preconditions and their power should be reinforced by advertising. The cultural b…
Chasing the myth
This article demonstrates a socio-semiotic problem - whether one brand could replace, substitute or supplement identity. It describes the postmodern situation in which the traditional meta-narratives need to be reinforced or even replaced by more adequate and resonating stories and it points out the place of "legendary" brands in it. The latter are based on cultural preconditions and their power should be reinforced by advertising. The cultural b…
Chasing the myth
This article demonstrates a socio-semiotic problem - whether one brand could replace, substitute or supplement identity. It describes the postmodern situation in which the traditional meta-narratives need to be reinforced or even replaced by more adequate and resonating stories and it points out the place of "legendary" brands in it. The latter are based on cultural preconditions and their power should be reinforced by advertising. The cultural b…
From Artifacts to Experiences
Consumer behavior is a complex and dynamic phenomenon as it embraces cultural and social aspects, previous experience and mass media influence. This paper proposes that in order to study how brands frame consumers’ perception and preferences an interdisciplinary perspective is fruitful. It uses a socio-semiotic perspective to define and analyze some contemporary marketing practices in brand building and consumer relationship management that demon…
Design incorporated
Dimitar Trendafilov Punctum, 4(1): 165-178, 2018 DOI: 10.18680/hss.2018.0010 Abstract Providing deep and memorable experience to the consumers—in various manners and through all channels possible—is undoubtedly amongst the key factors for success in contemporary markets. Moreover, companies need to consider the trends of gamification, personalization, eco-living as well as the extremely short life-cycle of their products. [...]
Aesthetics (2 works) · Art (2 works) · Epistemology (2 works) · Psychology (2 works) · Semiotics (2 works) · Sociology (2 works) · Advertising (1 work) · Brand management (1 work) · Business (1 work) · Computer Science (1 work)