Melanie Wallendorf
Biographic Data
| ID | 211590 |
|---|---|
| NAME | Melanie Wallendorf |
| GIVEN NAMES | Melanie |
| FAMILY NAME | Wallendorf |
| SIGNATURE | WALLENDORF M |
| AFFILIATIONS | University of Arizona |
| VERIFIED | No |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 648 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 12 |
Space as a Resource in the Politics of Consumer Identity
Consumers can pursue a wide range of market-mediated identities in contemporary culture. However, some consumer identities are more valued than others, creating a form of cultural inequality. The present research considers consumers' deliberate efforts to assert greater cultural value for their identities, a phenomenon termed a 'politicized consumer identity project.' Specifically, this research focuses on consumers' intentional use of space, a r…
Beyond Disenchantment
There is near universal agreement among sociologists, a group not known for consensus, that Maximillian Karl Emil Weber is one of the field's three most important classical theorists. Social theorist Max Weber was born in 1864 and died in 1920 at the age of 56, without having yet attained the stature of being an eminent sociologist. A central part of Weber's argument is Protestantism's encouragement of a form of asceticism in the world, distinct …
Talcott Parsons
The work of Talcott Parsons is not currently in vogue in sociology, and yet, it represents an important moment in the development of contemporary sociological thinking. Contemporary cultural sociology has taken a particular form as a result of its emergence out of resistance to Parsonian structural-functionalism. Parsons employs the concept of values, which he regarded as ideals for role relationships and institutions, to connect the cultural and…
Tipping the scale
No abstract available
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
Of mice and men
Of mice and men: gender identity in collecting - 1
Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
Consumer research on gifting has primarily focused on the interpersonal meanings and behavior patterns associated with dyadic gifts that are specifically given from one individual to another and in which the central goal is interpersonal relationship maintenance. Yet we find another type of gifting when community members in one social position give to community members in another position in which the central goal is intracommunity, rather than i…
The Role of Normative Political Ideology in Consumer Behavior
This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and politic…
Literally Literacy
Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of p…
Market-Oriented Ethnography
Introspection in Consumer Research
On the basis of a review of introspective methods in other social science disciplines, we identify five categories of introspection: (1) researcher introspection, (2) guided introspection, (3) interactive introspection, (4) syncretic combinations, and (5) reflexivity within research. We draw from this literature a set of six methodological issues relevant to the conduct of introspection in consumer research. Because of the recent publication of c…
New Ethnographies
We Gather Together
Thanksgiving Day is a collective ritual that celebrates material abundance enacted through feasting. Thanksgiving Day both marks and proves to participants their ability to meet basic needs abundantly through consumption. So certain is material plenty for most U.S. citizens that this annual celebration is taken for granted by participants. Not just a moment of bounty but a culture of enduring abundance is celebrated. This article draws on ten dat…
The sacred meanings of money
The Sacred and the Profane in Consumer Behavior
Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and reflects these processes. For many, consumption has become a vehicle for experiencing the sacred. This article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior. Similarly, the processes by which consumers sacralize an…
A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus …
My Favorite Things
Journal Article "My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage Get access Melanie Wallendorf, Melanie Wallendorf Search for other works by this author on: Oxford Academic PubMed Google Scholar Eric J. Arnould Eric J. Arnould Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 531-547, https://d…
A Comparison of Group Differences in Food Consumption Using Household Refuse
Five explanations of group differences in food consumption (national identity, ethnicity, region, income, and minority status) are tested. Data on consumption of 38 food items come from household refuse analysis for 11 social groups. Differences are best explained by regional proximity, followed by minority status. Income was least powerful, although still statistically significant
Ethnic Migration, Assimilation, and Consumption
The cultural assimilation of Mexican-Americans in the Southwest is assessed by comparing their food consumption patterns with those of income-matched Anglos living in the same region and those of income-matched Mexicans living in Mexico City. Rather than relying on self-report data as indicators of consumption patterns, data concerning the contents of the garbage of these three types of households are used. The results suggest that, contrary to p…
Social Roles in Marketing Contexts
The Sacred and the Profane in Consumer Behavior
Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and reflects these processes. For many, consumption has become a vehicle for experiencing the sacred. This article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior. Similarly, the processes by which consumers sacralize an…
My Favorite Things
Journal Article "My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage Get access Melanie Wallendorf, Melanie Wallendorf Search for other works by this author on: Oxford Academic PubMed Google Scholar Eric J. Arnould Eric J. Arnould Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 531-547, https://d…
We Gather Together
Thanksgiving Day is a collective ritual that celebrates material abundance enacted through feasting. Thanksgiving Day both marks and proves to participants their ability to meet basic needs abundantly through consumption. So certain is material plenty for most U.S. citizens that this annual celebration is taken for granted by participants. Not just a moment of bounty but a culture of enduring abundance is celebrated. This article draws on ten dat…
The sacred meanings of money
A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus …
Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
Consumer research on gifting has primarily focused on the interpersonal meanings and behavior patterns associated with dyadic gifts that are specifically given from one individual to another and in which the central goal is interpersonal relationship maintenance. Yet we find another type of gifting when community members in one social position give to community members in another position in which the central goal is intracommunity, rather than i…
Introspection in Consumer Research
On the basis of a review of introspective methods in other social science disciplines, we identify five categories of introspection: (1) researcher introspection, (2) guided introspection, (3) interactive introspection, (4) syncretic combinations, and (5) reflexivity within research. We draw from this literature a set of six methodological issues relevant to the conduct of introspection in consumer research. Because of the recent publication of c…
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
The Role of Normative Political Ideology in Consumer Behavior
This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and politic…
Ethnic Migration, Assimilation, and Consumption
The cultural assimilation of Mexican-Americans in the Southwest is assessed by comparing their food consumption patterns with those of income-matched Anglos living in the same region and those of income-matched Mexicans living in Mexico City. Rather than relying on self-report data as indicators of consumption patterns, data concerning the contents of the garbage of these three types of households are used. The results suggest that, contrary to p…
Space as a Resource in the Politics of Consumer Identity
Consumers can pursue a wide range of market-mediated identities in contemporary culture. However, some consumer identities are more valued than others, creating a form of cultural inequality. The present research considers consumers' deliberate efforts to assert greater cultural value for their identities, a phenomenon termed a 'politicized consumer identity project.' Specifically, this research focuses on consumers' intentional use of space, a r…
Literally Literacy
Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of p…
A Comparison of Group Differences in Food Consumption Using Household Refuse
Five explanations of group differences in food consumption (national identity, ethnicity, region, income, and minority status) are tested. Data on consumption of 38 food items come from household refuse analysis for 11 social groups. Differences are best explained by regional proximity, followed by minority status. Income was least powerful, although still statistically significant
Social Roles in Marketing Contexts
Ethnic Migration, Assimilation, and Consumption
The cultural assimilation of Mexican-Americans in the Southwest is assessed by comparing their food consumption patterns with those of income-matched Anglos living in the same region and those of income-matched Mexicans living in Mexico City. Rather than relying on self-report data as indicators of consumption patterns, data concerning the contents of the garbage of these three types of households are used. The results suggest that, contrary to p…
A Comparison of Group Differences in Food Consumption Using Household Refuse
Five explanations of group differences in food consumption (national identity, ethnicity, region, income, and minority status) are tested. Data on consumption of 38 food items come from household refuse analysis for 11 social groups. Differences are best explained by regional proximity, followed by minority status. Income was least powerful, although still statistically significant
A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus …
My Favorite Things
Journal Article "My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage Get access Melanie Wallendorf, Melanie Wallendorf Search for other works by this author on: Oxford Academic PubMed Google Scholar Eric J. Arnould Eric J. Arnould Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 531-547, https://d…
The Sacred and the Profane in Consumer Behavior
Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and reflects these processes. For many, consumption has become a vehicle for experiencing the sacred. This article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior. Similarly, the processes by which consumers sacralize an…
The sacred meanings of money
New Ethnographies
We Gather Together
Thanksgiving Day is a collective ritual that celebrates material abundance enacted through feasting. Thanksgiving Day both marks and proves to participants their ability to meet basic needs abundantly through consumption. So certain is material plenty for most U.S. citizens that this annual celebration is taken for granted by participants. Not just a moment of bounty but a culture of enduring abundance is celebrated. This article draws on ten dat…
Introspection in Consumer Research
On the basis of a review of introspective methods in other social science disciplines, we identify five categories of introspection: (1) researcher introspection, (2) guided introspection, (3) interactive introspection, (4) syncretic combinations, and (5) reflexivity within research. We draw from this literature a set of six methodological issues relevant to the conduct of introspection in consumer research. Because of the recent publication of c…
Market-Oriented Ethnography
Literally Literacy
Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of p…
The Role of Normative Political Ideology in Consumer Behavior
This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and politic…
Of mice and men
Of mice and men: gender identity in collecting - 1
Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
Consumer research on gifting has primarily focused on the interpersonal meanings and behavior patterns associated with dyadic gifts that are specifically given from one individual to another and in which the central goal is interpersonal relationship maintenance. Yet we find another type of gifting when community members in one social position give to community members in another position in which the central goal is intracommunity, rather than i…
Beyond Disenchantment
There is near universal agreement among sociologists, a group not known for consensus, that Maximillian Karl Emil Weber is one of the field's three most important classical theorists. Social theorist Max Weber was born in 1864 and died in 1920 at the age of 56, without having yet attained the stature of being an eminent sociologist. A central part of Weber's argument is Protestantism's encouragement of a form of asceticism in the world, distinct …
Talcott Parsons
The work of Talcott Parsons is not currently in vogue in sociology, and yet, it represents an important moment in the development of contemporary sociological thinking. Contemporary cultural sociology has taken a particular form as a result of its emergence out of resistance to Parsonian structural-functionalism. Parsons employs the concept of values, which he regarded as ideals for role relationships and institutions, to connect the cultural and…
Tipping the scale
No abstract available
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
Space as a Resource in the Politics of Consumer Identity
Consumers can pursue a wide range of market-mediated identities in contemporary culture. However, some consumer identities are more valued than others, creating a form of cultural inequality. The present research considers consumers' deliberate efforts to assert greater cultural value for their identities, a phenomenon termed a 'politicized consumer identity project.' Specifically, this research focuses on consumers' intentional use of space, a r…
Sociology (14 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Psychology (9 works) · Business (8 works) · Computer Science (7 works) · Social science (7 works) · Epistemology (5 works) · Philosophy (5 works) · Political science (5 works) · Social Psychology (5 works)