Zhong Mao
Biographic Data
| ID | 211996 |
|---|---|
| NAME | Zhong Mao |
| GIVEN NAMES | Zhong |
| FAMILY NAME | Mao |
| SIGNATURE | MAO Z |
| AFFILIATIONS | Communication University of Zhejiang |
| ORCID | 0000-0002-4375-7949 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How the Co-Creation of Cultural Experiences Between Hanfu Tourists and the Destination Experiencescape Influences Revisit Intention
Hanfu has sparked a national tourism trend in China and caught the attention of many researchers. This study focused on the co-creation of cultural experiences between Hanfu tourists and the destination experiencescape. To investigate the underlying mechanism through which Hanfu influences tourists’ behavioral intentions to revisit a cultural destination, we integrated memorability, authenticity, and place attachment into our model. Provided the …
How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions
The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become increasingly dependent on watching short videos as a means of consuming travel-related content. This revolutionary change in the landscape of destinatio…
Changes in blood pressure, oxygen saturation, hemoglobin concentration, and heart rate among low‐altitude migrants living at high altitude (5380 m) for 360 days
Background This article aimed to study the adjustment and adaptation of resting systolic blood pressure (SBP), diastolic blood pressure (DPB), oxygen saturation (SpO 2 ), hemoglobin concentration ([Hb]), and heart rate (HR) in low‐altitude migrants during a 1‐year stay at high altitude. Materials and Methods Our study enrolled 35 young migrants who were exposed to a hypoxia environment at 5380 m altitude on the Qinghai Tibetan Plateau between Jun…
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The impacts of academic stress on college students' problematic smartphone use and Internet gaming disorder under the background of neijuan
With sluggish economic growth in the post-pandemic era, the phenomenon "neijuan" becomes increasingly severe in many Asian countries like China. Neijuan refers to a hypercompetitive social environment wherein individuals involuntarily get involved in inhumane work or study hours, resulting in a considerable amount of tension and stress. Previous pathology research has shown that stress can trigger the overuse of Internet-based devices and service…
The effectiveness of event marketing in an attention economy
Previous research on the effectiveness of event marketing was predominantly focused on single events and individual participants. This paper aims to expand the scope of inquiry into this topic by investigating how the frequency and magnitude of esports tournament events affect the numbers of Twitch live-stream viewers and channels. Data containing the monthly averages of Twitch viewers and channels in addition to the event dates and prize sizes o…
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The effectiveness of event marketing in an attention economy
Previous research on the effectiveness of event marketing was predominantly focused on single events and individual participants. This paper aims to expand the scope of inquiry into this topic by investigating how the frequency and magnitude of esports tournament events affect the numbers of Twitch live-stream viewers and channels. Data containing the monthly averages of Twitch viewers and channels in addition to the event dates and prize sizes o…
How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions
The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become increasingly dependent on watching short videos as a means of consuming travel-related content. This revolutionary change in the landscape of destinatio…
Changes in blood pressure, oxygen saturation, hemoglobin concentration, and heart rate among low‐altitude migrants living at high altitude (5380 m) for 360 days
Background This article aimed to study the adjustment and adaptation of resting systolic blood pressure (SBP), diastolic blood pressure (DPB), oxygen saturation (SpO 2 ), hemoglobin concentration ([Hb]), and heart rate (HR) in low‐altitude migrants during a 1‐year stay at high altitude. Materials and Methods Our study enrolled 35 young migrants who were exposed to a hypoxia environment at 5380 m altitude on the Qinghai Tibetan Plateau between Jun…
Reply to
The impacts of academic stress on college students' problematic smartphone use and Internet gaming disorder under the background of neijuan
With sluggish economic growth in the post-pandemic era, the phenomenon "neijuan" becomes increasingly severe in many Asian countries like China. Neijuan refers to a hypercompetitive social environment wherein individuals involuntarily get involved in inhumane work or study hours, resulting in a considerable amount of tension and stress. Previous pathology research has shown that stress can trigger the overuse of Internet-based devices and service…
How the Co-Creation of Cultural Experiences Between Hanfu Tourists and the Destination Experiencescape Influences Revisit Intention
Hanfu has sparked a national tourism trend in China and caught the attention of many researchers. This study focused on the co-creation of cultural experiences between Hanfu tourists and the destination experiencescape. To investigate the underlying mechanism through which Hanfu influences tourists’ behavioral intentions to revisit a cultural destination, we integrated memorability, authenticity, and place attachment into our model. Provided the …
Advertising (2 works) · Business (2 works) · Geography (2 works) · Mathematics (2 works) · Psychology (2 works) · Anatomy (1 work) · Appeal (1 work) · Blood pressure (1 work) · Cardiology (1 work) · Chemistry (1 work)