Andrew A Mitchell

Biographic Data

ID212076
NAMEAndrew A Mitchell
GIVEN NAMESAndrew A
FAMILY NAMEMitchell
SIGNATUREMITCHELL A A
AFFILIATIONSUniversity of Toronto
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS55
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR1981
LATEST PUBLICATION YEAR2010
H-INDEX4

  • The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

    Melanie A Dempsey, Melanie Dempsey et al.ARTICLEJournal of Consumer Research2010Cited by: 4References: 43

    An important issue in consumer behavior is whether affect created by low-level processes, such as evaluative conditioning, will influence brand choice when consumers have also been exposed to relevant product information. To examine this issue, in two experiments implicit attitudes were created by evaluative conditioning where the participants were unaware of the contingencies. This creates an “I like it, but I don’t know why” effect. The partici…

  • The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information

    Elizabeth Cowley, Andrew A MitchellARTICLEJournal of Consumer Research2003Cited by: 8References: 25

    This research examines how differences in the organization of brand information in memory between higher and lower knowledge consumers affects which brands are retrieved when consumers are provided with a usage situation. A spreading activation network model of memory is used to predict the results of an experiment where the usage situations were varied at encoding and repeated recall sessions. The results of the study indicate that lower knowled…

  • The Assessment of Alternative Measures of Consumer Expertise

    Andrew A Mitchell, Peter A DacinARTICLEJournal of Consumer Research1996Cited by: 13

    This study assesses a number of different measures of consumer expertise by examining their ability to predict correct choices in three stimulus-based choice tasks and to support a number of hypotheses derived from the cognitive psychology and consumer behavior literature. The hypotheses concern how consumer expertise should affect the content and organization of knowledge for a product class and reasons for choice across different usage contexts…

  • The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

    Ida E Berger, Andrew A MitchellARTICLEJournal of Consumer Research1989Cited by: 22

    The influence of advertising repetition on several non-evaluative dimensions of attitudes and the strength of the relationship between attitudes and behavior are examined. The results indicate that attitudes formed on the basis of repeated ad exposure are similar to those formed on the basis of direct experience in that they are more accessible from memory, held with more confidence, and are more predictive of subsequent behavior than are attitud…

  • The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement

    Andrew A MitchellARTICLEJournal of Consumer Research1986Cited by: 8

    Journal Article The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Get access Andrew A. Mitchell Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 1, June 1986, Pages 12–24, https://doi.org/10.1086/209044 Published: 01 June 1986 Article history Received: 01 May 1983 Revision received: 0…

  • Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

    Open AccessAndrew A Mitchell, Jerry C OlsonARTICLEJournal of Marketing Research1981

    Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand attitudes was exmained in the context of an advertising effects study. To manipulate product attribute beliefs and to create settings in which other mediation processes might occur, the authors exposed subjects to simple advertisements that contained eith…