Se‐bum Park
Biographic Data
| ID | 212715 |
|---|---|
| NAME | Se‐bum Park |
| GIVEN NAMES | Se‐bum |
| FAMILY NAME | Park |
| SIGNATURE | PARK S B |
| AFFILIATIONS | Kellogg's (Canada) |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 1 |
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Content (measure theory) (1 works) · Decision-Making and Behavioral Economics (1 works) · Digital Marketing and Social Media (1 works) · Information retrieval (1 works) · Library science (1 works) · Mathematics (1 works) · Moderation (1 works) · Psychology (1 works)