Andrzej Falkowski
Biographic Data
| ID | 2138144 |
|---|---|
| NAME | Andrzej Falkowski |
| GIVEN NAMES | Andrzej |
| FAMILY NAME | Falkowski |
| SIGNATURE | FALKOWSKI A |
| AFFILIATIONS | Uniwersytet SWPS |
| ORCID | 0000-0001-5919-1110 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 46 |
| WORKS AS AUTHOR | 21 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Exploring the impact of color - coded labeling on consumer perception
Recently, the food market has seen growing interest in color-coded nutritional labeling (green, red, yellow) to represent nutrient levels. This shift aims to encourage healthier food choices. However, research shows people tend to give more weight to negative information than positive, even when both are equally intense. This project explored how positive and negative information affect consumers’ perception of food products using color-coded lab…
Temporal landmarks help to change eating habits
Temporal landmarks - such as the beginning of a week or a month - may help individuals overcome present bias and promote delayed gratification in health-related decision-making. Drawing on the concept of negative discounting, wherein delayed consumption gains value through anticipation and imagination, this study investigates whether temporal landmarks function as psychological anchors that facilitate the initiation of real-life dietary change. W…
Ideal and anti-ideal as framing in political evaluations. Psychological analysis of political candidates in the theory of similarity
Positive—Negative Asymmetry in Evaluation of Natural Stimuli
The current work shows empirical verification of the similarity theory extended to open sets of features, which states that an increase in similarity between 2 objects results from the deletion of distinctive features or the addition of common features, albeit with different effects. To date, theoretical simulations and empirical demonstrations using real features have shown how the model works. However, to test the validity of the model we condu…
Framing in Political Evaluations. An Empirical Study on the Role of Positive and Negative Comparisons in Affect and Preference Construction
The study focuses on framing which can be defined as a particular way of presenting information that affects how the message is understood and accepted. More precisely, in our research we investigate how comparisons to the concepts of an ideal politician (positive framing) and a bad politician (negative framing) influence affective evaluation and preference for a political candidate. The results of an experimental study showed that negative frami…
Partisan Schemata in Biased Interpretation of Electoral Proposals and Political Candidate Evaluation
Both a party proposals and the politician’s personality are among the important determinants of their success in the political market. Studies on the perception of the surrounding physical and social reality clearly demonstrate that the evaluation of experienced objects and events depends not only on the properties of the perceived stimulus but also on the external context, made up of the surrounding stimuli and events, and on the internal contex…
Moderators and Mediators of Framing Effects in Political Marketing
Due to its important practical implications, there has been a growing number of studies on framing conducted by scholars from various research domains. There has been, however, no paper that would provide a comprehensive overview of various moderators and mediators of the effect. The aim of this paper is to address this research gap, concentrating on psychological moderators and mediators of framing characteristic for political marketing. The pap…
Crisis Management
One of the key determinants of the popularity of politicians is keeping election pledges, which promises voters’ satisfaction and ensures their backing for those in power. Economic slowdowns and social and political crises are the most challenging periods in terms of retaining or boosting popularity. To face up to such dire circumstances, authorities seek to pass through drastic reforms affecting either all or some selected groups of voters. Base…
Morality and Competence in Shaping the Images of Political Leaders
Psychological models of forming impressions about other people assume that this process is strictly connected with social categorization. Therefore, it is clear that the results of many studies show that the evaluations of other people are based on two crucial and separable criteria: morality and competence. Obviously morality and competence are two fundamental and distinct dimensions of the perception of politicians. These dimensions substantial…
Political Branding
The article presents the conception of positioning politicians based on a three-stage approach to political branding. The main assumption is that a political brand—and politician's image as its crucial component—is conceptualized as consisting of a node in memory to which a variety of associations are linked. These associations—positive, negative, or neutral—must be shared with other rival candidates as well as with an prototypical ideal candidat…
Backward Framing and Memory Evaluation in Political Elections
Results of a backward framing study have proven the feasibility of reconstructing memories of knowledge acquired directly or indirectly by experience or by verbal description under the influence of a later-read opinion. Subjects in a study (N = 232) were initially given a description of a politician and then asked to evaluate various aspects of the candidate's image: program, personality, and physical appearance. A week later, they read a positiv…
Political Marketing
Research on the influence of political advertising, the role of media, and the roles of affect and the cognitive organization of political reality in controlling voter behavior often overlooks a fundamental regularity in human behavior. Humans perceive political events in causal relationships. The image of a politician is related to people's feelings toward him or her, and the two influence each other during the political advertising experience. …
In Memory of Lynda Lee Kaid
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Political Marketing
This is the first integrated theory-to-practice text on marketing's role in the political process. It
Constructivist Mind
The dynamic development of the media and the possibility of reaching every person with information create the temptation to construct a particular outlook in his or her mind. Political marketing consultants have recently taken interest in such outlook constructing, using the achievements of modern cognitive psychology to create methods of influencing voters' behavior. A number of studies on distorting a politician's image in advertising and on pr…
Advertising and the Image of Politicians in Evolving and Established Democracies
The article1 analyzes the constructivist and realist approaches to research on voting behavior in presidential elections in evolving (Poland) and established (U.S.) democracies. The influence of a politician's image on affective attitudes toward the candidate is stressed in the first approach; the other approach stresses the role of affect in forming such an image. Using experimental data from the 2000 presidential elections in each country, the …
Voter Reactions to US Presidential Candidates’ Media Portrayals in 2004
The 2004 US presidential campaign aroused a lot of interest all over the world, with media everywhere reporting in detail its developments. In Poland people paid a lot of attention to it. George W. Bush, popular since the beginning of his first presidential term, had started losing this popularity and aroused more and more dislike among Polish citizens. Despite this loss, the Poles still considered him as a better leader than John Kerry. Only amo…
Political Marketing in Evolving European Democracies
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
Structural Models of Voter Behavior in the 2000 Polish Presidential Election
The data of the 2000 Polish presidential election have been analyzed according to Newman and Sheth's model of voter's choice behavior (1985). Although this model was originally interpreted within the statistical perspective of discriminant analysis, it could be also extended within the framework of structural equation methodology. Namely, if the seven cognitive domains (Issues and Policies, Emotional Feelings, Candidate Image, Current Events, Epi…
Political Branding
The article presents the conception of positioning politicians based on a three-stage approach to political branding. The main assumption is that a political brand—and politician's image as its crucial component—is conceptualized as consisting of a node in memory to which a variety of associations are linked. These associations—positive, negative, or neutral—must be shared with other rival candidates as well as with an prototypical ideal candidat…
Structural Models of Voter Behavior in the 2000 Polish Presidential Election
The data of the 2000 Polish presidential election have been analyzed according to Newman and Sheth's model of voter's choice behavior (1985). Although this model was originally interpreted within the statistical perspective of discriminant analysis, it could be also extended within the framework of structural equation methodology. Namely, if the seven cognitive domains (Issues and Policies, Emotional Feelings, Candidate Image, Current Events, Epi…
Morality and Competence in Shaping the Images of Political Leaders
Psychological models of forming impressions about other people assume that this process is strictly connected with social categorization. Therefore, it is clear that the results of many studies show that the evaluations of other people are based on two crucial and separable criteria: morality and competence. Obviously morality and competence are two fundamental and distinct dimensions of the perception of politicians. These dimensions substantial…
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Constructivist Mind
The dynamic development of the media and the possibility of reaching every person with information create the temptation to construct a particular outlook in his or her mind. Political marketing consultants have recently taken interest in such outlook constructing, using the achievements of modern cognitive psychology to create methods of influencing voters' behavior. A number of studies on distorting a politician's image in advertising and on pr…
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
Political Marketing
Research on the influence of political advertising, the role of media, and the roles of affect and the cognitive organization of political reality in controlling voter behavior often overlooks a fundamental regularity in human behavior. Humans perceive political events in causal relationships. The image of a politician is related to people's feelings toward him or her, and the two influence each other during the political advertising experience. …
Advertising and the Image of Politicians in Evolving and Established Democracies
The article1 analyzes the constructivist and realist approaches to research on voting behavior in presidential elections in evolving (Poland) and established (U.S.) democracies. The influence of a politician's image on affective attitudes toward the candidate is stressed in the first approach; the other approach stresses the role of affect in forming such an image. Using experimental data from the 2000 presidential elections in each country, the …
Moderators and Mediators of Framing Effects in Political Marketing
Due to its important practical implications, there has been a growing number of studies on framing conducted by scholars from various research domains. There has been, however, no paper that would provide a comprehensive overview of various moderators and mediators of the effect. The aim of this paper is to address this research gap, concentrating on psychological moderators and mediators of framing characteristic for political marketing. The pap…
Partisan Schemata in Biased Interpretation of Electoral Proposals and Political Candidate Evaluation
Both a party proposals and the politician’s personality are among the important determinants of their success in the political market. Studies on the perception of the surrounding physical and social reality clearly demonstrate that the evaluation of experienced objects and events depends not only on the properties of the perceived stimulus but also on the external context, made up of the surrounding stimuli and events, and on the internal contex…
Voter Reactions to US Presidential Candidates’ Media Portrayals in 2004
The 2004 US presidential campaign aroused a lot of interest all over the world, with media everywhere reporting in detail its developments. In Poland people paid a lot of attention to it. George W. Bush, popular since the beginning of his first presidential term, had started losing this popularity and aroused more and more dislike among Polish citizens. Despite this loss, the Poles still considered him as a better leader than John Kerry. Only amo…
Structural Models of Voter Behavior in the 2000 Polish Presidential Election
The data of the 2000 Polish presidential election have been analyzed according to Newman and Sheth's model of voter's choice behavior (1985). Although this model was originally interpreted within the statistical perspective of discriminant analysis, it could be also extended within the framework of structural equation methodology. Namely, if the seven cognitive domains (Issues and Policies, Emotional Feelings, Candidate Image, Current Events, Epi…
Political Marketing in Evolving European Democracies
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
Advertising and the Image of Politicians in Evolving and Established Democracies
The article1 analyzes the constructivist and realist approaches to research on voting behavior in presidential elections in evolving (Poland) and established (U.S.) democracies. The influence of a politician's image on affective attitudes toward the candidate is stressed in the first approach; the other approach stresses the role of affect in forming such an image. Using experimental data from the 2000 presidential elections in each country, the …
Voter Reactions to US Presidential Candidates’ Media Portrayals in 2004
The 2004 US presidential campaign aroused a lot of interest all over the world, with media everywhere reporting in detail its developments. In Poland people paid a lot of attention to it. George W. Bush, popular since the beginning of his first presidential term, had started losing this popularity and aroused more and more dislike among Polish citizens. Despite this loss, the Poles still considered him as a better leader than John Kerry. Only amo…
Constructivist Mind
The dynamic development of the media and the possibility of reaching every person with information create the temptation to construct a particular outlook in his or her mind. Political marketing consultants have recently taken interest in such outlook constructing, using the achievements of modern cognitive psychology to create methods of influencing voters' behavior. A number of studies on distorting a politician's image in advertising and on pr…
Political Marketing
This is the first integrated theory-to-practice text on marketing's role in the political process. It
Political Marketing
Research on the influence of political advertising, the role of media, and the roles of affect and the cognitive organization of political reality in controlling voter behavior often overlooks a fundamental regularity in human behavior. Humans perceive political events in causal relationships. The image of a politician is related to people's feelings toward him or her, and the two influence each other during the political advertising experience. …
In Memory of Lynda Lee Kaid
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Political Branding
The article presents the conception of positioning politicians based on a three-stage approach to political branding. The main assumption is that a political brand—and politician's image as its crucial component—is conceptualized as consisting of a node in memory to which a variety of associations are linked. These associations—positive, negative, or neutral—must be shared with other rival candidates as well as with an prototypical ideal candidat…
Backward Framing and Memory Evaluation in Political Elections
Results of a backward framing study have proven the feasibility of reconstructing memories of knowledge acquired directly or indirectly by experience or by verbal description under the influence of a later-read opinion. Subjects in a study (N = 232) were initially given a description of a politician and then asked to evaluate various aspects of the candidate's image: program, personality, and physical appearance. A week later, they read a positiv…
Morality and Competence in Shaping the Images of Political Leaders
Psychological models of forming impressions about other people assume that this process is strictly connected with social categorization. Therefore, it is clear that the results of many studies show that the evaluations of other people are based on two crucial and separable criteria: morality and competence. Obviously morality and competence are two fundamental and distinct dimensions of the perception of politicians. These dimensions substantial…
Crisis Management
One of the key determinants of the popularity of politicians is keeping election pledges, which promises voters’ satisfaction and ensures their backing for those in power. Economic slowdowns and social and political crises are the most challenging periods in terms of retaining or boosting popularity. To face up to such dire circumstances, authorities seek to pass through drastic reforms affecting either all or some selected groups of voters. Base…
Partisan Schemata in Biased Interpretation of Electoral Proposals and Political Candidate Evaluation
Both a party proposals and the politician’s personality are among the important determinants of their success in the political market. Studies on the perception of the surrounding physical and social reality clearly demonstrate that the evaluation of experienced objects and events depends not only on the properties of the perceived stimulus but also on the external context, made up of the surrounding stimuli and events, and on the internal contex…
Moderators and Mediators of Framing Effects in Political Marketing
Due to its important practical implications, there has been a growing number of studies on framing conducted by scholars from various research domains. There has been, however, no paper that would provide a comprehensive overview of various moderators and mediators of the effect. The aim of this paper is to address this research gap, concentrating on psychological moderators and mediators of framing characteristic for political marketing. The pap…
Positive—Negative Asymmetry in Evaluation of Natural Stimuli
The current work shows empirical verification of the similarity theory extended to open sets of features, which states that an increase in similarity between 2 objects results from the deletion of distinctive features or the addition of common features, albeit with different effects. To date, theoretical simulations and empirical demonstrations using real features have shown how the model works. However, to test the validity of the model we condu…
Framing in Political Evaluations. An Empirical Study on the Role of Positive and Negative Comparisons in Affect and Preference Construction
The study focuses on framing which can be defined as a particular way of presenting information that affects how the message is understood and accepted. More precisely, in our research we investigate how comparisons to the concepts of an ideal politician (positive framing) and a bad politician (negative framing) influence affective evaluation and preference for a political candidate. The results of an experimental study showed that negative frami…
Ideal and anti-ideal as framing in political evaluations. Psychological analysis of political candidates in the theory of similarity
Temporal landmarks help to change eating habits
Temporal landmarks - such as the beginning of a week or a month - may help individuals overcome present bias and promote delayed gratification in health-related decision-making. Drawing on the concept of negative discounting, wherein delayed consumption gains value through anticipation and imagination, this study investigates whether temporal landmarks function as psychological anchors that facilitate the initiation of real-life dietary change. W…
Exploring the impact of color - coded labeling on consumer perception
Recently, the food market has seen growing interest in color-coded nutritional labeling (green, red, yellow) to represent nutrient levels. This shift aims to encourage healthier food choices. However, research shows people tend to give more weight to negative information than positive, even when both are equally intense. This project explored how positive and negative information affect consumers’ perception of food products using color-coded lab…
Political science (17 works) · Politics (17 works) · Psychology (16 works) · Social Psychology (14 works) · Law (12 works) · Law (11 works) · Social Psychology (11 works) · Computer Science (7 works) · Perception (7 works) · Social and Intergroup Psychology (7 works)