Terry Elrod
Biographic Data
| ID | 214142 |
|---|---|
| NAME | Terry Elrod |
| GIVEN NAMES | Terry |
| FAMILY NAME | Elrod |
| SIGNATURE | ELROD T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 1 |
What to Say When
Delaying the presentation of some favorable information about an alternative (e.g., a product, service, brand, store, or cause) until after consumers have completed their pre-choice screening can increase that alternative’s choice share. While such a delay reduces the alternative’s chance of surviving the screening, it can actually increase its probability of ultimately being chosen. Evidence from five experiments demonstrates this preference-enh…
What to Say When
Delaying the presentation of some favorable information about an alternative (e.g., a product, service, brand, store, or cause) until after consumers have completed their pre-choice screening can increase that alternative’s choice share. While such a delay reduces the alternative’s chance of surviving the screening, it can actually increase its probability of ultimately being chosen. Evidence from five experiments demonstrates this preference-enh…
What to Say When
Delaying the presentation of some favorable information about an alternative (e.g., a product, service, brand, store, or cause) until after consumers have completed their pre-choice screening can increase that alternative’s choice share. While such a delay reduces the alternative’s chance of surviving the screening, it can actually increase its probability of ultimately being chosen. Evidence from five experiments demonstrates this preference-enh…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Computer Science (1 work) · Consumer choice (1 work) · Decision-Making and Behavioral Economics (1 work) · Economic and Environmental Valuation (1 work) · Economics (1 work) · Marketing (1 work) · Marketing (1 work)