Brooke W Mckeever
Biographic Data
| ID | 2142026 |
|---|---|
| NAME | Brooke W Mckeever |
| GIVEN NAMES | Brooke W |
| FAMILY NAME | Mckeever |
| SIGNATURE | MCKEEVER B W |
| AFFILIATIONS | University of South Carolina |
| ORCID | 0000-0002-2607-5217 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
“A Victim of Our Own Success
The COVID-19 pandemic resulted in substantially lower uptake of childhood vaccinations in the U.S. As vaccination rates struggle to rebound, childhood vaccine hesitancy continues to grow. Addressing vaccine disinformation and increasing catch-up vaccination is an urgent public health priority. The purpose of this study was to evaluate the effectiveness of "Jenny's First Sleepover," a darkly humorous satirical book about childhood vaccinations, to…
Constructs from the Consolidated Framework for Implementation Research associated with church enrollment and intervention adoption in a national implementation study of a faith-based organizational ch…
Partnerships, relationships, and "face time" are important for enrolling churches in evidence-based interventions. Church and church coordinator characteristics are related to intervention adoption. Further work on adoption conceptualization and operationalization is needed
From Advocacy to Activism
Although advocacy and activism have been discussed in communication literature, are important in society, and often aid in organizational success, conceptual definitions and valid measurement of the concepts are lacking. By searching the literature, seeking two rounds of expert feedback, and employing two surveys ( N = 1,300) for scale development, this study advances a new measurement model of behavior that may be useful for future research and …
Gun violence as a public health issue
Following a recent push to reframe gun violence as a public health issue, an online survey (N = 510) helped explore frame salience and frame adoption through the lens of media advocacy. Findings revealed that gun control and gun rights frames are salient, and television, social media and newspapers are the most popular sources of gun violence information. Individuals are being held responsible, while background checks were the most salient and ad…
It's having something that you've done it for
For-cause physical activity events reach many people. Little research has applied Self-Determination Theory to participants' experiences in for-cause physical activity events. This qualitative study explored participants' ( n = 18) experiences in 5K for-cause physical activity events and intention to complete future events. Interviews were recorded and transcribed verbatim. Emergent coding assessed responses for themes. Constructs of competence a…
Identifying and Analyzing Health-Related Themes in Disinformation Shared by Conservative and Liberal Russian Trolls on Twitter
To combat health disinformation shared online, there is a need to identify and characterize the prevalence of topics shared by trolls managed by individuals to promote discord. The current literature is limited to a few health topics and dominated by vaccination. The goal of this study is to identify and analyze the breadth of health topics discussed by left (liberal) and right (conservative) Russian trolls on Twitter. We introduce an automated f…
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
The Power of a Picture
Although most experts agree that vaccines do not cause autism, a considerable portion of the American public believes in a link. In an experiment (N = 371), we identified journalistic balance as a source of misperception about this issue and examined ways to attenuate misperceptions. In particular, by including weight-of-evidence information (i.e., stating that only one view is supported by evidence and a scientific consensus), we explored whethe…
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
It's having something that you've done it for
For-cause physical activity events reach many people. Little research has applied Self-Determination Theory to participants' experiences in for-cause physical activity events. This qualitative study explored participants' ( n = 18) experiences in 5K for-cause physical activity events and intention to complete future events. Interviews were recorded and transcribed verbatim. Emergent coding assessed responses for themes. Constructs of competence a…
The Power of a Picture
Although most experts agree that vaccines do not cause autism, a considerable portion of the American public believes in a link. In an experiment (N = 371), we identified journalistic balance as a source of misperception about this issue and examined ways to attenuate misperceptions. In particular, by including weight-of-evidence information (i.e., stating that only one view is supported by evidence and a scientific consensus), we explored whethe…
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
Identifying and Analyzing Health-Related Themes in Disinformation Shared by Conservative and Liberal Russian Trolls on Twitter
To combat health disinformation shared online, there is a need to identify and characterize the prevalence of topics shared by trolls managed by individuals to promote discord. The current literature is limited to a few health topics and dominated by vaccination. The goal of this study is to identify and analyze the breadth of health topics discussed by left (liberal) and right (conservative) Russian trolls on Twitter. We introduce an automated f…
Gun violence as a public health issue
Following a recent push to reframe gun violence as a public health issue, an online survey (N = 510) helped explore frame salience and frame adoption through the lens of media advocacy. Findings revealed that gun control and gun rights frames are salient, and television, social media and newspapers are the most popular sources of gun violence information. Individuals are being held responsible, while background checks were the most salient and ad…
It's having something that you've done it for
For-cause physical activity events reach many people. Little research has applied Self-Determination Theory to participants' experiences in for-cause physical activity events. This qualitative study explored participants' ( n = 18) experiences in 5K for-cause physical activity events and intention to complete future events. Interviews were recorded and transcribed verbatim. Emergent coding assessed responses for themes. Constructs of competence a…
From Advocacy to Activism
Although advocacy and activism have been discussed in communication literature, are important in society, and often aid in organizational success, conceptual definitions and valid measurement of the concepts are lacking. By searching the literature, seeking two rounds of expert feedback, and employing two surveys ( N = 1,300) for scale development, this study advances a new measurement model of behavior that may be useful for future research and …
Constructs from the Consolidated Framework for Implementation Research associated with church enrollment and intervention adoption in a national implementation study of a faith-based organizational ch…
Partnerships, relationships, and "face time" are important for enrolling churches in evidence-based interventions. Church and church coordinator characteristics are related to intervention adoption. Further work on adoption conceptualization and operationalization is needed
“A Victim of Our Own Success
The COVID-19 pandemic resulted in substantially lower uptake of childhood vaccinations in the U.S. As vaccination rates struggle to rebound, childhood vaccine hesitancy continues to grow. Addressing vaccine disinformation and increasing catch-up vaccination is an urgent public health priority. The purpose of this study was to evaluate the effectiveness of "Jenny's First Sleepover," a darkly humorous satirical book about childhood vaccinations, to…
Political science (7 works) · Medicine (6 works) · Psychology (5 works) · Sociology (5 works) · Law (4 works) · Public relations (4 works) · Misinformation and Its Impacts (3 works) · Politics (3 works) · Social media (3 works) · Social Psychology (3 works)