Özlem Sandikci
Biographic Data
| ID | 215258 |
|---|---|
| NAME | Özlem Sandikci |
| GIVEN NAMES | Özlem |
| FAMILY NAME | Sandikci |
| SIGNATURE | SANDIKCI Ö |
| AFFILIATIONS | İstanbul Şehir University |
| ORCID | 0000-0001-7153-792X |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 204 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects
Recent decades have witnessed menopause, an inevitable and natural bodily transition, come under the purview of the market. Menopausal women are increasingly expected to be informed entrepreneurs of their bodies, bringing this transition within the domain of self-regulation and responsibility. Using data emanating from institutionalized market actors (i.e., pharmaceutical and insurance companies, healthcare professionals) and the accounts of cons…
Religion and Everyday Consumption Ethics: A Moral Economy Approach
Pious Fashion: How Muslim Women Dress by Elizabeth Bucar
Reviewed by: Pious Fashion: How Muslim Women Dress by Elizabeth Bucar Özlem Sandıkcı Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Cambridge: Harvard University Press, 2017. 248 pp. Until recently, the concepts of veiling and fashion were seldom discussed together. Much of the research within the social sciences and humanities literatures has understood and studied veiling as an ideological symbol, representing either (Islamic) patriarc…
Religion and the marketplace: Constructing the 'new' Muslim consumer
Despite the prediction that modernization would lead to secularization, the past 30 years brought a global resurgence of religion. As many scholars note, religion has gained a new visibility in the contemporary political economy and become firmly embedded within the identity politics. The changing role of religion is linked to the growing influence of neoliberalism and the expansion of the market logic. In this study, I look at the intersections …
Islam, Marketing and Consumption: Critical perspectives on the intersections
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series…
Alienable gifts: Uses and meanings of gold in Turkey
Gold coins and bracelets, standardized and generic items readily available in every jewelry shop, feature predominantly in gift exchange in Turkey. In this study, we investigate why these objects are valued, what they mean to people, and how they are used. Through in‐depth interviews and ethnographic observations, we identify three occasions that gifts of gold take a prominent role. First, we discuss giving gold coins and bracelets in ritualized …
Strolling Through Istanbul’s Beyoğlu: In-Between Difference and Containment
In this essay, I evaluate Istanbul’s Beyoğlu as a hybrid and negotiated space and investigate how the imaginary and lived experiences of space enable as well as constrain transgressive everyday practices and identity politics. Through analyzing memories, imaginations, and experiences of Beyoğlu, in particular its drag/transsexual subculture, I explore the ways in which the past and present interact under the dynamic of globalization and (re)produ…
Marketing for Socialism: Soviet Cosmetics in the 1930s
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
Veiling in Style: How Does a Stigmatized Practice Become Fashionable
Although stigma is prevalent in everyday life, consumer researchers' interest on the topic remains scant and focuses mostly on stigma management. We move beyond individual coping strategies and examine the processes of stigmatization and destigmatization. Through an ethnographic study of fashion consumption practices of urban Turkish covered women, we explore how veiling, a deviant practice stigmatized in the secular and urban mind-set, first bec…
Constructing and Representing the Islamic Consumer in Turkey
This study looks at how marketers in Turkey construct and represent tesettürlü consumers (women wearing Islamically inspired forms of covered dress) in advertising and other commercial imagery, and how these representations are shaped and transformed by the local and global dynamics of consumerism, capitalism, and politics. We believe that the emergence of tesettürlü women as a distinct consumer segment and their evolving representation in the ma…
The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising
(1996). The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising. Review of Education, Pedagogy, and Cultural Studies: Vol. 18, No. 4, pp. 411-420
Veiling in Style: How Does a Stigmatized Practice Become Fashionable
Although stigma is prevalent in everyday life, consumer researchers' interest on the topic remains scant and focuses mostly on stigma management. We move beyond individual coping strategies and examine the processes of stigmatization and destigmatization. Through an ethnographic study of fashion consumption practices of urban Turkish covered women, we explore how veiling, a deviant practice stigmatized in the secular and urban mind-set, first bec…
Constructing and Representing the Islamic Consumer in Turkey
This study looks at how marketers in Turkey construct and represent tesettürlü consumers (women wearing Islamically inspired forms of covered dress) in advertising and other commercial imagery, and how these representations are shaped and transformed by the local and global dynamics of consumerism, capitalism, and politics. We believe that the emergence of tesettürlü women as a distinct consumer segment and their evolving representation in the ma…
Religion and Everyday Consumption Ethics: A Moral Economy Approach
Marketing for Socialism: Soviet Cosmetics in the 1930s
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
Strolling Through Istanbul’s Beyoğlu: In-Between Difference and Containment
In this essay, I evaluate Istanbul’s Beyoğlu as a hybrid and negotiated space and investigate how the imaginary and lived experiences of space enable as well as constrain transgressive everyday practices and identity politics. Through analyzing memories, imaginations, and experiences of Beyoğlu, in particular its drag/transsexual subculture, I explore the ways in which the past and present interact under the dynamic of globalization and (re)produ…
Religion and the marketplace: Constructing the 'new' Muslim consumer
Despite the prediction that modernization would lead to secularization, the past 30 years brought a global resurgence of religion. As many scholars note, religion has gained a new visibility in the contemporary political economy and become firmly embedded within the identity politics. The changing role of religion is linked to the growing influence of neoliberalism and the expansion of the market logic. In this study, I look at the intersections …
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects
Recent decades have witnessed menopause, an inevitable and natural bodily transition, come under the purview of the market. Menopausal women are increasingly expected to be informed entrepreneurs of their bodies, bringing this transition within the domain of self-regulation and responsibility. Using data emanating from institutionalized market actors (i.e., pharmaceutical and insurance companies, healthcare professionals) and the accounts of cons…
The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising
(1996). The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising. Review of Education, Pedagogy, and Cultural Studies: Vol. 18, No. 4, pp. 411-420
The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising
(1996). The Technomyth of Youth in Anti‐Aging Skin Care Products Advertising. Review of Education, Pedagogy, and Cultural Studies: Vol. 18, No. 4, pp. 411-420
Constructing and Representing the Islamic Consumer in Turkey
This study looks at how marketers in Turkey construct and represent tesettürlü consumers (women wearing Islamically inspired forms of covered dress) in advertising and other commercial imagery, and how these representations are shaped and transformed by the local and global dynamics of consumerism, capitalism, and politics. We believe that the emergence of tesettürlü women as a distinct consumer segment and their evolving representation in the ma…
Veiling in Style: How Does a Stigmatized Practice Become Fashionable
Although stigma is prevalent in everyday life, consumer researchers' interest on the topic remains scant and focuses mostly on stigma management. We move beyond individual coping strategies and examine the processes of stigmatization and destigmatization. Through an ethnographic study of fashion consumption practices of urban Turkish covered women, we explore how veiling, a deviant practice stigmatized in the secular and urban mind-set, first bec…
Strolling Through Istanbul’s Beyoğlu: In-Between Difference and Containment
In this essay, I evaluate Istanbul’s Beyoğlu as a hybrid and negotiated space and investigate how the imaginary and lived experiences of space enable as well as constrain transgressive everyday practices and identity politics. Through analyzing memories, imaginations, and experiences of Beyoğlu, in particular its drag/transsexual subculture, I explore the ways in which the past and present interact under the dynamic of globalization and (re)produ…
Marketing for Socialism: Soviet Cosmetics in the 1930s
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system
Alienable gifts: Uses and meanings of gold in Turkey
Gold coins and bracelets, standardized and generic items readily available in every jewelry shop, feature predominantly in gift exchange in Turkey. In this study, we investigate why these objects are valued, what they mean to people, and how they are used. Through in‐depth interviews and ethnographic observations, we identify three occasions that gifts of gold take a prominent role. First, we discuss giving gold coins and bracelets in ritualized …
Islam, Marketing and Consumption: Critical perspectives on the intersections
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series…
Religion and the marketplace: Constructing the 'new' Muslim consumer
Despite the prediction that modernization would lead to secularization, the past 30 years brought a global resurgence of religion. As many scholars note, religion has gained a new visibility in the contemporary political economy and become firmly embedded within the identity politics. The changing role of religion is linked to the growing influence of neoliberalism and the expansion of the market logic. In this study, I look at the intersections …
Pious Fashion: How Muslim Women Dress by Elizabeth Bucar
Reviewed by: Pious Fashion: How Muslim Women Dress by Elizabeth Bucar Özlem Sandıkcı Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Cambridge: Harvard University Press, 2017. 248 pp. Until recently, the concepts of veiling and fashion were seldom discussed together. Much of the research within the social sciences and humanities literatures has understood and studied veiling as an ideological symbol, representing either (Islamic) patriarc…
Religion and Everyday Consumption Ethics: A Moral Economy Approach
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects
Recent decades have witnessed menopause, an inevitable and natural bodily transition, come under the purview of the market. Menopausal women are increasingly expected to be informed entrepreneurs of their bodies, bringing this transition within the domain of self-regulation and responsibility. Using data emanating from institutionalized market actors (i.e., pharmaceutical and insurance companies, healthcare professionals) and the accounts of cons…
Sociology (9 works) · Political science (7 works) · Law (6 works) · Politics (6 works) · Business (5 works) · Aesthetics (4 works) · Islam (4 works) · Psychology (4 works) · Social science (4 works) · Art (3 works)