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Pilar Rojas Gaviria

Biographic Data

ID215546
NAMEPilar Rojas Gaviria
GIVEN NAMESPilar Rojas
FAMILY NAMEGaviria
SIGNATUREGAVIRIA P R
AFFILIATIONSKedge Business School
ORCID0000-0002-6036-6448
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS31
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Menopause as a Transformation Force Within Organizations

    Open Access•Camilla Quental, Céline Del Bucchia et al.•ARTICLE•Gender Work and Organization•2026•References: 7

    The authors declare no conflicts of interest. The data that support the findings of this study are openly available in HAL science at https://cas.ccsd.cnrs.fr

  • Portals and pixels: The embodied enchantment of virtual reality

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•ARTICLE•Annals of Tourism Research•2026•References: 56

  • The house is burning, and we are looking elsewhere: ” The Urgency of Researching Consumption Injustices

    Jannsen Santana, Adriana Guedes Arcuri et al.•ARTICLE•Consumption Markets & Culture•2026•References: 110

    This provocation piece calls for a fundamental shift in marketing and consumer research, arguing that the discipline must address the urgent and systemic injustices embedded within global consumption practices. Building on discussions from the 2023 CCT Conference, we urge scholars to redirect attention from mainstream consumer narratives to the peripheries where injustices are often rendered invisible. Through collective reflection, we identify t…

  • Encountering Social Inequalities through Productive Unsettling

    Open Access•Pilar Rojas Gaviria, Chloe Preece et al.•ARTICLE•Sociology•2026•References: 36

    This article draws on a collaboration with the Birmingham Royal Ballet to propose a dancing pedagogy for productive unsettlement. Developed within a sociology of consumption module, we show how art can bridge the sociological and empathic imaginations, encouraging learners to ‘feel themselves away’ from their individual experience and better reflect on the wider social structures that shape it. Ballet, an art form marked by financial, cultural an…

  • The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

    Open Access•Camilla Quental, Pilar Rojas Gaviria et al.•ARTICLE•Gender Work and Organization•2023•Cited by: 4•References: 10

    Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematiz…

  • Tourism research with ‘double-eyes’: A selfless epistemology

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 9•References: 78

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • Broken bodies

    Open Access•Pilar Rojas Gaviria•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1

    The following trilogy draws on the lives of those afflicted by a chronic condition and their experiences of both consuming and being consumed by their illnesses. For the patient and his or her loved ones, living with the illness is an emotional roller-coaster that involves rapid transitions between devastation and joy. The poems in this series elaborate upon those emotional moments when patients and caregivers engage with ordinary household objec…

  • Motherhood in migration: Schools as Acculturation Agents

    Open Access•Pilar Rojas Gaviria, Flavia Cardoso et al.•ARTICLE•Consumption Markets & Culture•2019•Cited by: 3•References: 55

    Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in culture, making them particularly relevant for acculturation success. We provide an empirical example of how schools act as acculturation agents, using the experiences of career-oriented migrant mothers whose children attend elite private schools in Santiago, Chile. This study contributes to consumer acculturation resea…

  • Global cities and cultural experimentation: Cosmopolitan-local connections

    Open Access•Pilar Rojas Gaviria, Julie Emontspool et al.•ARTICLE•International Marketing Review•2015

    Purpose: Studying the cultural dynamics of expatriate amateur theater in Brussels, this paper investigates multicultural marketplace development in global cities. Design/methodology/approach: The paper performs an interpretive analysis of the expatriate amateur scene from an ethnographic perspective, combining observations of rehearsals and performances, in-depth interviews with actors, directors and audience, and secondary data. Findings: The fl…

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • Tourism research with ‘double-eyes’: A selfless epistemology

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 9•References: 78

  • The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

    Open Access•Camilla Quental, Pilar Rojas Gaviria et al.•ARTICLE•Gender Work and Organization•2023•Cited by: 4•References: 10

    Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematiz…

  • Motherhood in migration: Schools as Acculturation Agents

    Open Access•Pilar Rojas Gaviria, Flavia Cardoso et al.•ARTICLE•Consumption Markets & Culture•2019•Cited by: 3•References: 55

    Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in culture, making them particularly relevant for acculturation success. We provide an empirical example of how schools act as acculturation agents, using the experiences of career-oriented migrant mothers whose children attend elite private schools in Santiago, Chile. This study contributes to consumer acculturation resea…

  • Broken bodies

    Open Access•Pilar Rojas Gaviria•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1

    The following trilogy draws on the lives of those afflicted by a chronic condition and their experiences of both consuming and being consumed by their illnesses. For the patient and his or her loved ones, living with the illness is an emotional roller-coaster that involves rapid transitions between devastation and joy. The poems in this series elaborate upon those emotional moments when patients and caregivers engage with ordinary household objec…

  • Global cities and cultural experimentation: Cosmopolitan-local connections

    Open Access•Pilar Rojas Gaviria, Julie Emontspool et al.•ARTICLE•International Marketing Review•2015

    Purpose: Studying the cultural dynamics of expatriate amateur theater in Brussels, this paper investigates multicultural marketplace development in global cities. Design/methodology/approach: The paper performs an interpretive analysis of the expatriate amateur scene from an ethnographic perspective, combining observations of rehearsals and performances, in-depth interviews with actors, directors and audience, and secondary data. Findings: The fl…

  • Motherhood in migration: Schools as Acculturation Agents

    Open Access•Pilar Rojas Gaviria, Flavia Cardoso et al.•ARTICLE•Consumption Markets & Culture•2019•Cited by: 3•References: 55

    Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in culture, making them particularly relevant for acculturation success. We provide an empirical example of how schools act as acculturation agents, using the experiences of career-oriented migrant mothers whose children attend elite private schools in Santiago, Chile. This study contributes to consumer acculturation resea…

  • Broken bodies

    Open Access•Pilar Rojas Gaviria•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1

    The following trilogy draws on the lives of those afflicted by a chronic condition and their experiences of both consuming and being consumed by their illnesses. For the patient and his or her loved ones, living with the illness is an emotional roller-coaster that involves rapid transitions between devastation and joy. The poems in this series elaborate upon those emotional moments when patients and caregivers engage with ordinary household objec…

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

    Open Access•Camilla Quental, Pilar Rojas Gaviria et al.•ARTICLE•Gender Work and Organization•2023•Cited by: 4•References: 10

    Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematiz…

  • Tourism research with ‘double-eyes’: A selfless epistemology

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 9•References: 78

  • Menopause as a Transformation Force Within Organizations

    Open Access•Camilla Quental, Céline Del Bucchia et al.•ARTICLE•Gender Work and Organization•2026•References: 7

    The authors declare no conflicts of interest. The data that support the findings of this study are openly available in HAL science at https://cas.ccsd.cnrs.fr

  • Portals and pixels: The embodied enchantment of virtual reality

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•ARTICLE•Annals of Tourism Research•2026•References: 56

  • The house is burning, and we are looking elsewhere: ” The Urgency of Researching Consumption Injustices

    Jannsen Santana, Adriana Guedes Arcuri et al.•ARTICLE•Consumption Markets & Culture•2026•References: 110

    This provocation piece calls for a fundamental shift in marketing and consumer research, arguing that the discipline must address the urgent and systemic injustices embedded within global consumption practices. Building on discussions from the 2023 CCT Conference, we urge scholars to redirect attention from mainstream consumer narratives to the peripheries where injustices are often rendered invisible. Through collective reflection, we identify t…

  • Encountering Social Inequalities through Productive Unsettling

    Open Access•Pilar Rojas Gaviria, Chloe Preece et al.•ARTICLE•Sociology•2026•References: 36

    This article draws on a collaboration with the Birmingham Royal Ballet to propose a dancing pedagogy for productive unsettlement. Developed within a sociology of consumption module, we show how art can bridge the sociological and empathic imaginations, encouraging learners to ‘feel themselves away’ from their individual experience and better reflect on the wider social structures that shape it. Ballet, an art form marked by financial, cultural an…

Sociology (4 works) · Aesthetics (3 works) · Embodied cognition (3 works) · Epistemology (3 works) · Philosophy (3 works) · Philosophy (3 works) · Psychology (3 works) · Social Psychology (3 works) · Anthropology (2 works) · Art (2 works)

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