James J Kellaris
Biographic Data
| ID | 216122 |
|---|---|
| NAME | James J Kellaris |
| GIVEN NAMES | James J |
| FAMILY NAME | Kellaris |
| SIGNATURE | KELLARIS J J |
| AFFILIATIONS | University of Cincinnati |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 2 |
Cognitive Determinants of Consumers' Time Perceptions
This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations retrospectively. Consistent with a resource-matching hypothesis, perceived time depended on the interplay of cognitive resources required and available. When cognitive r…
The Effects of Background Music in Advertising
Gorn's (1982) pioneering article on the effects of background music in advertising has spurred a significant controversy and inspired vigorous interest in the topic. Following the recommendation of Allen and Madden (1985), we conducted three experiments that attempted to replicate Gorn's results. Contrary to Gorn's findings, there was no evidence that product preferences can be conditioned through a single exposure to appealing or unappealing mus…
The Effects of Background Music in Advertising
Gorn's (1982) pioneering article on the effects of background music in advertising has spurred a significant controversy and inspired vigorous interest in the topic. Following the recommendation of Allen and Madden (1985), we conducted three experiments that attempted to replicate Gorn's results. Contrary to Gorn's findings, there was no evidence that product preferences can be conditioned through a single exposure to appealing or unappealing mus…
Cognitive Determinants of Consumers' Time Perceptions
This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations retrospectively. Consistent with a resource-matching hypothesis, perceived time depended on the interplay of cognitive resources required and available. When cognitive r…
The Effects of Background Music in Advertising
Gorn's (1982) pioneering article on the effects of background music in advertising has spurred a significant controversy and inspired vigorous interest in the topic. Following the recommendation of Allen and Madden (1985), we conducted three experiments that attempted to replicate Gorn's results. Contrary to Gorn's findings, there was no evidence that product preferences can be conditioned through a single exposure to appealing or unappealing mus…
Cognitive Determinants of Consumers' Time Perceptions
This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations retrospectively. Consistent with a resource-matching hypothesis, perceived time depended on the interplay of cognitive resources required and available. When cognitive r…
Business (2 works) · Psychology (2 works) · Advertising (1 works) · Art History and Market Analysis (1 works) · Cognition (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Decision-Making and Behavioral Economics (1 works) · History (1 works)