Yoram Wind

Biographic Data

ID219159
NAMEYoram Wind
GIVEN NAMESYoram
FAMILY NAMEWind
SIGNATUREWIND Y
VERIFIEDNo
TOTAL WORKS8
TOTAL CITATIONS7
AUTHOR COUNT7
EDITOR COUNT1
FIRST PUBLICATION YEAR1975
LATEST PUBLICATION YEAR2004
H-INDEX1

  • Marketing Research and Modeling: Progress and Prospects

    Open AccessPaul E Jr Green, Yoram Wind et al.BOOKMarketing Research and Modeling :…2004

  • Marketing and Social Networks

    Phipps Arabie, Yoram WindCHAPTERAdvances in Social Network Analysis1994

  • Innovation Diffusion Models of New Product Acceptance

    Eric M Leifer, Vijay Mahajan et al.ARTICLEContemporary Sociology A Journal…1987

  • Organizational Psychographics and Innovativeness

    Thomas S Robertson, Yoram WindARTICLEJournal of Consumer Research1980

    Journal Article Organizational Psychographics and Innovativeness Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 24–31, https://doi.org/10.1086/208789 Published: 01 June 1980 Article history Receive…

  • A Comparison of Three Brand Evaluation Procedures

    Yoram Wind, Joseph Denny et al.ARTICLEPublic Opinion Quarterly1979References: 2

    Journal Article A Comparison of Three Brand Evaluation Procedures Get access YORAM WIND, YORAM WIND Professor of Marketing The Wharton School, University of Pennsylvania.Arthur Cunningham Market and Consumer Research, at S. B. Thomas, Inc. Search for other works by this author on: Oxford Academic Google Scholar JOSEPH DENNY, JOSEPH DENNY Marketing Consultant The Wharton School, University of Pennsylvania.Arthur Cunningham Market and Consumer Rese…

  • Examining Family Role and Authority Patterns: Two Methodological Issues

    Susan P Douglas, Yoram WindARTICLEJournal of Marriage and the Family1978Cited by: 6

  • Preference of Relevant Others and Individual Choice Models

    Yoram WindARTICLEJournal of Consumer Research1976Cited by: 1

    Journal Article Preference of Relevant Others and Individual Choice Models Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar *Professor of Marketing, The Wharton School, University of Pennsylvania. Author Notes Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 50–57, https://doi.org/10.1086/208650 Published: 01 June 1976

  • On the Usage of "Modified" Personality Trait Measures in Consumer Research

    Kathryn E A Villani, Yoram WindARTICLEJournal of Consumer Research1975

    This article reports an empirical study designed to examine the test-retest reliability of personality trait measures developed from modification of standard tests, and to assess the ability of the modified test to determine the traits measured by the standard test. The results indicate that modified measurement instruments adequately measure the defined conceptual traits