Ale Smidts
Biographic Data
| ID | 219344 |
|---|---|
| NAME | Ale Smidts |
| GIVEN NAMES | Ale |
| FAMILY NAME | Smidts |
| SIGNATURE | SMIDTS A |
| AFFILIATIONS | Erasmus University Rotterdam |
| ORCID | 0000-0002-6699-1172 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Reliability of EEG Metrics for Assessing Video Advertisements
Electroencephalography (EEG) is well suited to examine the effectiveness of television (TV) commercials because of its high temporal resolution. EEG metrics have been linked to market-level success of advertisements (ads) and to distinctive psychological processes relevant to ad testing research. However, evidence for reliability of these metrics is scarce. We assessed the reliability of six EEG metrics (alpha, beta, gamma, theta, alpha-asymmetry…
The emergence of neuromarketing investigated through online public communications (2002–2008)
‘Neuromarketing’ designates both a developing industry and an academic research field. This study documents the emergence of neuromarketing through the first mention of the term in traditional and new media until the stabilization of the field. Our main interest is to establish whether neuromarketing developed separately as an academic field and as an industry (with knowledge transfer from the former to the latter), or whether it was an act of co…
Linguistic Biases and Persuasion in Communication About Objects
Research on language abstraction has primarily been focused on the language that is used to describe (intergroup) behaviors, while limited attention has been given to communication about objects. This article aims to fill this gap and studies biases in language abstraction in the descriptions of interactions with objects. Study 1 demonstrated a linguistic expectancy bias in this setting: People described expectancy-congruent experiences with obje…
Celebrities and shoes on the female brain
Language Abstraction in Word of Mouth
This research examines the language that consumers use in word of mouth. For both positive and negative product experiences, we demonstrate that consumers use more abstract terms when they describe experiences that are in line with the valence of their product attitude. This effect cannot be explained by differences in valence between abstract and concrete language. On the receiver side, abstract language in positive word of mouth leads to (1) th…
Interpersonal relationships moderate the effect of faces on person judgments
Previous research suggests that people form impressions of others based on their facial appearance in a very fast and automatic manner, and this especially holds for trustworthiness. However, as yet, this process has been investigated mostly in a social vacuum without taking interpersonal factors into account. In the current research, we demonstrate that both the relationship context that is salient at the moment of an interaction and the perform…
Language Abstraction in Word of Mouth
This research examines the language that consumers use in word of mouth. For both positive and negative product experiences, we demonstrate that consumers use more abstract terms when they describe experiences that are in line with the valence of their product attitude. This effect cannot be explained by differences in valence between abstract and concrete language. On the receiver side, abstract language in positive word of mouth leads to (1) th…
Celebrities and shoes on the female brain
Linguistic Biases and Persuasion in Communication About Objects
Research on language abstraction has primarily been focused on the language that is used to describe (intergroup) behaviors, while limited attention has been given to communication about objects. This article aims to fill this gap and studies biases in language abstraction in the descriptions of interactions with objects. Study 1 demonstrated a linguistic expectancy bias in this setting: People described expectancy-congruent experiences with obje…
Interpersonal relationships moderate the effect of faces on person judgments
Previous research suggests that people form impressions of others based on their facial appearance in a very fast and automatic manner, and this especially holds for trustworthiness. However, as yet, this process has been investigated mostly in a social vacuum without taking interpersonal factors into account. In the current research, we demonstrate that both the relationship context that is salient at the moment of an interaction and the perform…
Interpersonal relationships moderate the effect of faces on person judgments
Previous research suggests that people form impressions of others based on their facial appearance in a very fast and automatic manner, and this especially holds for trustworthiness. However, as yet, this process has been investigated mostly in a social vacuum without taking interpersonal factors into account. In the current research, we demonstrate that both the relationship context that is salient at the moment of an interaction and the perform…
Celebrities and shoes on the female brain
Language Abstraction in Word of Mouth
This research examines the language that consumers use in word of mouth. For both positive and negative product experiences, we demonstrate that consumers use more abstract terms when they describe experiences that are in line with the valence of their product attitude. This effect cannot be explained by differences in valence between abstract and concrete language. On the receiver side, abstract language in positive word of mouth leads to (1) th…
Linguistic Biases and Persuasion in Communication About Objects
Research on language abstraction has primarily been focused on the language that is used to describe (intergroup) behaviors, while limited attention has been given to communication about objects. This article aims to fill this gap and studies biases in language abstraction in the descriptions of interactions with objects. Study 1 demonstrated a linguistic expectancy bias in this setting: People described expectancy-congruent experiences with obje…
The emergence of neuromarketing investigated through online public communications (2002–2008)
‘Neuromarketing’ designates both a developing industry and an academic research field. This study documents the emergence of neuromarketing through the first mention of the term in traditional and new media until the stabilization of the field. Our main interest is to establish whether neuromarketing developed separately as an academic field and as an industry (with knowledge transfer from the former to the latter), or whether it was an act of co…
Reliability of EEG Metrics for Assessing Video Advertisements
Electroencephalography (EEG) is well suited to examine the effectiveness of television (TV) commercials because of its high temporal resolution. EEG metrics have been linked to market-level success of advertisements (ads) and to distinctive psychological processes relevant to ad testing research. However, evidence for reliability of these metrics is scarce. We assessed the reliability of six EEG metrics (alpha, beta, gamma, theta, alpha-asymmetry…
Computer Science (5 works) · Psychology (5 works) · Business (4 works) · Advertising (3 works) · Cognitive psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Linguistics (3 works) · Abstraction (2 works) · Artificial Intelligence (2 works) · Communication (2 works)