Bridget Potocki
Biographic Data
| ID | 2196441 |
|---|---|
| NAME | Bridget Potocki |
| GIVEN NAMES | Bridget |
| FAMILY NAME | Potocki |
| SIGNATURE | POTOCKI B |
| AFFILIATIONS | Ohio State University, USA |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts
Advertisers have turned attention to the popular photograph-based social network Instagram. One technique for reaching consumers has been advertisements resembling posts one's friends might make. These native advertisements use Instagram's conventions and may be unrecognized as sponsored messages at first glance, when browsing one's Instagram. A within-subjects experiment (N = 482) tested these native ads against both user-generated posts and tra…
Prototypes of drinkers and accessibility of injunctive norms predict college drinking
A self-report survey of first-year college students ( n = 421; 46% female) included measures of perceived prototype, attitude and injunctive norm accessibility, past drinking behavior, and future drinking intention. Both norm accessibility and prototype perception were significant predictors of intention to drink in the future among first-year college students. The effect of prototypes on drinking diminished as pro-drinking norms became more acce…
The Black catalyst to tweet: The role of discrimination experience, group identification, and racial agency in Black Americans’ instrumental use of Twitter
The strong presence of Blacks on Twitter has attracted scholarly attention, but few empirical studies have provided a clear, theory-driven answer to the question of how Blacks use Twitter. Drawing on the uses and gratifications framework and the rejection-identification model, we examined how discrimination experience, group identification, and racial agency influence Black Americans’ instrumental use of Twitter. An online survey conducted with a…
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts
Advertisers have turned attention to the popular photograph-based social network Instagram. One technique for reaching consumers has been advertisements resembling posts one's friends might make. These native advertisements use Instagram's conventions and may be unrecognized as sponsored messages at first glance, when browsing one's Instagram. A within-subjects experiment (N = 482) tested these native ads against both user-generated posts and tra…
The Black catalyst to tweet: The role of discrimination experience, group identification, and racial agency in Black Americans’ instrumental use of Twitter
The strong presence of Blacks on Twitter has attracted scholarly attention, but few empirical studies have provided a clear, theory-driven answer to the question of how Blacks use Twitter. Drawing on the uses and gratifications framework and the rejection-identification model, we examined how discrimination experience, group identification, and racial agency influence Black Americans’ instrumental use of Twitter. An online survey conducted with a…
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts
Advertisers have turned attention to the popular photograph-based social network Instagram. One technique for reaching consumers has been advertisements resembling posts one's friends might make. These native advertisements use Instagram's conventions and may be unrecognized as sponsored messages at first glance, when browsing one's Instagram. A within-subjects experiment (N = 482) tested these native ads against both user-generated posts and tra…
Prototypes of drinkers and accessibility of injunctive norms predict college drinking
A self-report survey of first-year college students ( n = 421; 46% female) included measures of perceived prototype, attitude and injunctive norm accessibility, past drinking behavior, and future drinking intention. Both norm accessibility and prototype perception were significant predictors of intention to drink in the future among first-year college students. The effect of prototypes on drinking diminished as pro-drinking norms became more acce…
Psychology (3 works) · Social Psychology (2 works) · Advertising (1 works) · Automaticity (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Clinical Psychology (1 works) · Cognition (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)