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Jana Lay-Hwa Bowden

Biographic Data

ID2200706
NAMEJana Lay-Hwa Bowden
GIVEN NAMESJana Lay-Hwa
FAMILY NAMEBowden
SIGNATUREBOWDEN J L
AFFILIATIONSMacquarie University
ORCID0000-0001-5681-5709
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS12
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2022
H-INDEX1
  • Analogues of engagement

    Jana Lay-Hwa Bowden•ARTICLE•Higher Education Research &…•2022

    Supporting student engagement and success across different types of educational delivery is of growing importance within the higher education sector. The digitalisation of the sector has required institutions to fundamentally reconsider their strategic approaches to the tertiary experience. Given that educational delivery is progressively more multi-modal, it is essential to understand how students engage during the contemporary tertiary experien…

  • The four pillars of tertiary student engagement and success

    Open Access•Jana Lay-Hwa Bowden, Leonie Tickle et al.•ARTICLE•Studies in Higher Education•2021•Cited by: 12•References: 84

    Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are becoming is required. This study develops a holistic approach to measuring student engagement. It mod…

  • The Process of Customer Engagement

    Jana Lay-Hwa Bowden•ARTICLE•Journal of Marketing Theory and…•2009

    Traditional measures of customer satisfaction have been criticized for failing to capture the depth of customer responses to service performance. This study seeks to redirect satisfaction research toward an approach that encompasses an understanding of the role of commitment, involvement, and trust in the creation of engaged and loyal customers. A conceptual framework for segmenting customer-brand relationships based on the extent to which custom…

  • The four pillars of tertiary student engagement and success

    Open Access•Jana Lay-Hwa Bowden, Leonie Tickle et al.•ARTICLE•Studies in Higher Education•2021•Cited by: 12•References: 84

    Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are becoming is required. This study develops a holistic approach to measuring student engagement. It mod…

  • The Process of Customer Engagement

    Jana Lay-Hwa Bowden•ARTICLE•Journal of Marketing Theory and…•2009

    Traditional measures of customer satisfaction have been criticized for failing to capture the depth of customer responses to service performance. This study seeks to redirect satisfaction research toward an approach that encompasses an understanding of the role of commitment, involvement, and trust in the creation of engaged and loyal customers. A conceptual framework for segmenting customer-brand relationships based on the extent to which custom…

  • The four pillars of tertiary student engagement and success

    Open Access•Jana Lay-Hwa Bowden, Leonie Tickle et al.•ARTICLE•Studies in Higher Education•2021•Cited by: 12•References: 84

    Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are becoming is required. This study develops a holistic approach to measuring student engagement. It mod…

  • Analogues of engagement

    Jana Lay-Hwa Bowden•ARTICLE•Higher Education Research &…•2022

    Supporting student engagement and success across different types of educational delivery is of growing importance within the higher education sector. The digitalisation of the sector has required institutions to fundamentally reconsider their strategic approaches to the tertiary experience. Given that educational delivery is progressively more multi-modal, it is essential to understand how students engage during the contemporary tertiary experien…

Sociology (3 works) · Computer Science (2 works) · Higher education (2 works) · Higher Education Practises and Engagement (2 works) · Higher Education Research Studies (2 works) · Pedagogy (2 works) · Political science (2 works) · Psychology (2 works) · Reputation (2 works) · Structural equation modeling (2 works)

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