Cesare Amatulli
Biographic Data
| ID | 220105 |
|---|---|
| NAME | Cesare Amatulli |
| GIVEN NAMES | Cesare |
| FAMILY NAME | Amatulli |
| SIGNATURE | AMATULLI C |
| AFFILIATIONS | University of Bari Aldo Moro |
| ORCID | 0000-0002-6296-2569 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars
The role of psychological flow in adventure tourism
While the concept of experience has attracted considerable attention in tourism, the research on psychological flow, as a mental state that tourists may derive from extraordinary experiences, has remained limited, especially in the field of tourism marketing. Yet, this concept might have an important role in promoting sustainable forms of tourism. This paper investigates the sociodemographic antecedents and consequences of psychological flow in t…
The appeal of sustainability in luxury hospitality
Enlightened Marketing in Challenging Times
The Effect of Negative Message Framing on Green Consumption
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Fashion Marketing
Fashion marketing is the application of traditional marketing theories and techniques to the fashion business (i.e., companies that produce clothing and apparel accessories). It is characterized by peculiar features (e.g., the primary importance of aesthetic factors), which derive from the distinctive nature of fashion products. Fashion marketing strategies combine the creativity of designers and the need for rationality by managers. In fashion m…
Mix-and-Match” Fashion Trend and Luxury Brand Recognition
The paper explores the “mix-and-match” consumption trend and the brand recognition of luxury fashion brands. Results show that consumer recognition of luxury fashion brands increases when pairing these branded products with those made by fast-fashion companies. Findings also show that luxury fashion brands are mainly recognized through accessories. Eye-tracking technology has been used to conduct the study
The appeal of sustainability in luxury hospitality
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Fashion Marketing
Fashion marketing is the application of traditional marketing theories and techniques to the fashion business (i.e., companies that produce clothing and apparel accessories). It is characterized by peculiar features (e.g., the primary importance of aesthetic factors), which derive from the distinctive nature of fashion products. Fashion marketing strategies combine the creativity of designers and the need for rationality by managers. In fashion m…
Mix-and-Match” Fashion Trend and Luxury Brand Recognition
The paper explores the “mix-and-match” consumption trend and the brand recognition of luxury fashion brands. Results show that consumer recognition of luxury fashion brands increases when pairing these branded products with those made by fast-fashion companies. Findings also show that luxury fashion brands are mainly recognized through accessories. Eye-tracking technology has been used to conduct the study
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
The Effect of Negative Message Framing on Green Consumption
Enlightened Marketing in Challenging Times
The role of psychological flow in adventure tourism
While the concept of experience has attracted considerable attention in tourism, the research on psychological flow, as a mental state that tourists may derive from extraordinary experiences, has remained limited, especially in the field of tourism marketing. Yet, this concept might have an important role in promoting sustainable forms of tourism. This paper investigates the sociodemographic antecedents and consequences of psychological flow in t…
The appeal of sustainability in luxury hospitality
Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars
Business (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Political science (5 works) · Psychology (5 works) · Social Psychology (4 works) · Advertising (3 works) · Marketing (3 works) · Marketing (3 works) · Art (2 works) · Computer Science (2 works)