Martin J Eppler
Biographic Data
| ID | 2221062 |
|---|---|
| NAME | Martin J Eppler |
| GIVEN NAMES | Martin J |
| FAMILY NAME | Eppler |
| SIGNATURE | EPPLER M J |
| AFFILIATIONS | University of St.Gallen |
| ORCID | 0000-0001-8788-1629 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
When Visual Communication Backfires
Although many persuasive messages include imagery, relatively little is known about the potential for the visual components to induce reactance. This research examined the effects of three message variations—camera angle (low vs. eye-level), antithesis (vs. thesis) (i.e., the juxtaposition of contrasting images), and facial expression of emotion (anger vs. happiness)—on reactance and subsequent persuasion. Two experiments ( N = 240 and N = 259) u…
How verbal text guides the interpretation of advertisement images
One of the key functions of verbal text in modern advertising is to anchor (i.e., constrain) the meaning of the accompanying image, thereby leading the audience toward a preferred interpretation. However, despite the importance of verbal anchoring, there is limited understanding of the various forms it can take and the related effects on audience responses. To address this gap, we propose a new typology that distinguishes verbal anchoring based o…
Data Integration
We introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the q…
The Professionalization of Humanitarian Organizations
The collaborative dimensions of argument maps
This paper examines the collaborative use of visual argument maps in the context of argument production in organizations. Argument maps are highly multimodal, as their use involves the combination of diagrams, text elements, as well as spoken statements. In this theoretical piece, we apply a Collaborative Dimensions framework to argument maps that can be used to better design, understand, evaluate, and use argument maps in collaborative settings …
Visual Replay Methodology
In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that t…
The Pitfalls of Visual Representations
A large body of research has addressed the benefits of visualization, whereas the analysis of the pitfalls has not received systematic attention. We aim to provide an overview of the common pitfalls and potential disadvantages of visual representations based on a multidisciplinary literature review. Subsequently, we develop a theoretically grounded classification of common cognitive, emotional, and social risks of visualization and populate it wi…
Beyond projection
Purpose – The purpose of this paper is to argue for the reflective use of visual techniques in qualitative inter-viewing and suggests using visuals not only as projective techniques to elicit answers, but also as facilitation techniques throughout the interview process. Design/methodology/approach – By reflecting on their own research projects in organization and management studies, the authors develop a practical approach to visual interviewing …
Wissenskommunikation in Organisationen
The Concept of Information Overload
Based on literature from the domains of organization science, marketing, accounting, and management information systems, this review article examines the theoretical basis of the information overload discourse and presents an overview of the main definitions, situations, causes, effects, and countermeasures. It analyzes the contributions from the last 30 years to consolidate the existing research in a conceptual framework and to identify future r…
Visual Replay Methodology
In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that t…
The Pitfalls of Visual Representations
A large body of research has addressed the benefits of visualization, whereas the analysis of the pitfalls has not received systematic attention. We aim to provide an overview of the common pitfalls and potential disadvantages of visual representations based on a multidisciplinary literature review. Subsequently, we develop a theoretically grounded classification of common cognitive, emotional, and social risks of visualization and populate it wi…
Data Integration
We introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the q…
Wissenskommunikation in Organisationen
The Concept of Information Overload
Based on literature from the domains of organization science, marketing, accounting, and management information systems, this review article examines the theoretical basis of the information overload discourse and presents an overview of the main definitions, situations, causes, effects, and countermeasures. It analyzes the contributions from the last 30 years to consolidate the existing research in a conceptual framework and to identify future r…
Beyond projection
Purpose – The purpose of this paper is to argue for the reflective use of visual techniques in qualitative inter-viewing and suggests using visuals not only as projective techniques to elicit answers, but also as facilitation techniques throughout the interview process. Design/methodology/approach – By reflecting on their own research projects in organization and management studies, the authors develop a practical approach to visual interviewing …
The Pitfalls of Visual Representations
A large body of research has addressed the benefits of visualization, whereas the analysis of the pitfalls has not received systematic attention. We aim to provide an overview of the common pitfalls and potential disadvantages of visual representations based on a multidisciplinary literature review. Subsequently, we develop a theoretically grounded classification of common cognitive, emotional, and social risks of visualization and populate it wi…
Visual Replay Methodology
In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that t…
The collaborative dimensions of argument maps
This paper examines the collaborative use of visual argument maps in the context of argument production in organizations. Argument maps are highly multimodal, as their use involves the combination of diagrams, text elements, as well as spoken statements. In this theoretical piece, we apply a Collaborative Dimensions framework to argument maps that can be used to better design, understand, evaluate, and use argument maps in collaborative settings …
The Professionalization of Humanitarian Organizations
Data Integration
We introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the q…
How verbal text guides the interpretation of advertisement images
One of the key functions of verbal text in modern advertising is to anchor (i.e., constrain) the meaning of the accompanying image, thereby leading the audience toward a preferred interpretation. However, despite the importance of verbal anchoring, there is limited understanding of the various forms it can take and the related effects on audience responses. To address this gap, we propose a new typology that distinguishes verbal anchoring based o…
When Visual Communication Backfires
Although many persuasive messages include imagery, relatively little is known about the potential for the visual components to induce reactance. This research examined the effects of three message variations—camera angle (low vs. eye-level), antithesis (vs. thesis) (i.e., the juxtaposition of contrasting images), and facial expression of emotion (anger vs. happiness)—on reactance and subsequent persuasion. Two experiments ( N = 240 and N = 259) u…
Computer Science (7 works) · Psychology (6 works) · Sociology (5 works) · Artificial Intelligence (4 works) · Visualization (4 works) · Data science (3 works) · Mathematics education (3 works) · Political science (3 works) · Art (2 works) · Business (2 works)