Raymond R Burke
Biographic Data
| ID | 222147 |
|---|---|
| NAME | Raymond R Burke |
| GIVEN NAMES | Raymond R |
| FAMILY NAME | Burke |
| SIGNATURE | BURKE R R |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 32 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1988 |
| LATEST PUBLICATION YEAR | 1992 |
| H-INDEX | 3 |
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
Actual supermarket purchases made by consumers over a seven-month period are compared with the choice decisions collected in one sitting in a laboratory simulation. The laboratory simulation was designed to mimic the original market environment. Although there were systematic biases in predictions of true purchase behavior from the simulated data, the “compressed simulations” were reasonably valid in predicting market shares and promotion sensiti…
Competitive Interference and Consumer Memory for Advertising
This article reports the results of three experiments that examine memory interference in an advertising context. In Experiment 1, consumer memory for a brand's advertising was inhibited as a result of subsequent exposure to ads for other products in that manufacturer's product line and ads for competing brands in the product class. Experiment 2 demonstrates analogous proactive interference effects. The results of Experiment 3 indicate that the p…
Deception by Implication: An Experimental Investigation
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
Competitive Interference and Consumer Memory for Advertising
This article reports the results of three experiments that examine memory interference in an advertising context. In Experiment 1, consumer memory for a brand's advertising was inhibited as a result of subsequent exposure to ads for other products in that manufacturer's product line and ads for competing brands in the product class. Experiment 2 demonstrates analogous proactive interference effects. The results of Experiment 3 indicate that the p…
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
Actual supermarket purchases made by consumers over a seven-month period are compared with the choice decisions collected in one sitting in a laboratory simulation. The laboratory simulation was designed to mimic the original market environment. Although there were systematic biases in predictions of true purchase behavior from the simulated data, the “compressed simulations” were reasonably valid in predicting market shares and promotion sensiti…
Deception by Implication: An Experimental Investigation
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
Competitive Interference and Consumer Memory for Advertising
This article reports the results of three experiments that examine memory interference in an advertising context. In Experiment 1, consumer memory for a brand's advertising was inhibited as a result of subsequent exposure to ads for other products in that manufacturer's product line and ads for competing brands in the product class. Experiment 2 demonstrates analogous proactive interference effects. The results of Experiment 3 indicate that the p…
Deception by Implication: An Experimental Investigation
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
Actual supermarket purchases made by consumers over a seven-month period are compared with the choice decisions collected in one sitting in a laboratory simulation. The laboratory simulation was designed to mimic the original market environment. Although there were systematic biases in predictions of true purchase behavior from the simulated data, the “compressed simulations” were reasonably valid in predicting market shares and promotion sensiti…
Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Psychology (2 works) · Advertising (1 works) · Business (1 works) · Classics (1 works) · Consumer choice (1 works) · Consumer research (1 works) · Consumer Retail Behavior Studies (1 works) · Deception (1 works)