Allan D Shocker
Biographic Data
| ID | 222204 |
|---|---|
| NAME | Allan D Shocker |
| GIVEN NAMES | Allan D |
| FAMILY NAME | Shocker |
| SIGNATURE | SHOCKER A D |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 27 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 1996 |
| H-INDEX | 2 |
Goal-Derived Categories and the Antecedents of Across-Category Consideration
We employ the concept of goal-derived categories and examine when and why consideration sets might include alternatives from different nominal product categories. An experiment in stimulus-based choice was conducted wherein subjects were given a large, heterogeneous set of alternatives and asked to form consideration sets. A key finding was that across-category consideration was high when there was either goal conflict (i.e., a single product cat…
Toward Understanding the Attraction Effect
The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a choice set. This article examines potential explanations for the attraction effect and its boundary conditions. The article reports several empirical investigations and suggests that the attraction effect may be moderated by such variables as stimulus meaningfulness and familiarity with the pr…
Competitive Market Structure Analysis
Journal Article Competitive Market Structure Analysis: A Comment on Problems Get access Allan D. Shocker, Allan D. Shocker Search for other works by this author on: Oxford Academic PubMed Google Scholar Anthony J. Zahorik, Anthony J. Zahorik Search for other works by this author on: Oxford Academic PubMed Google Scholar David W. Stewart David W. Stewart Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Con…
Goal-Derived Categories and the Antecedents of Across-Category Consideration
We employ the concept of goal-derived categories and examine when and why consideration sets might include alternatives from different nominal product categories. An experiment in stimulus-based choice was conducted wherein subjects were given a large, heterogeneous set of alternatives and asked to form consideration sets. A key finding was that across-category consideration was high when there was either goal conflict (i.e., a single product cat…
Toward Understanding the Attraction Effect
The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a choice set. This article examines potential explanations for the attraction effect and its boundary conditions. The article reports several empirical investigations and suggests that the attraction effect may be moderated by such variables as stimulus meaningfulness and familiarity with the pr…
Competitive Market Structure Analysis
Journal Article Competitive Market Structure Analysis: A Comment on Problems Get access Allan D. Shocker, Allan D. Shocker Search for other works by this author on: Oxford Academic PubMed Google Scholar Anthony J. Zahorik, Anthony J. Zahorik Search for other works by this author on: Oxford Academic PubMed Google Scholar David W. Stewart David W. Stewart Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Con…
Competitive Market Structure Analysis
Journal Article Competitive Market Structure Analysis: A Comment on Problems Get access Allan D. Shocker, Allan D. Shocker Search for other works by this author on: Oxford Academic PubMed Google Scholar Anthony J. Zahorik, Anthony J. Zahorik Search for other works by this author on: Oxford Academic PubMed Google Scholar David W. Stewart David W. Stewart Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Con…
Toward Understanding the Attraction Effect
The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a choice set. This article examines potential explanations for the attraction effect and its boundary conditions. The article reports several empirical investigations and suggests that the attraction effect may be moderated by such variables as stimulus meaningfulness and familiarity with the pr…
Goal-Derived Categories and the Antecedents of Across-Category Consideration
We employ the concept of goal-derived categories and examine when and why consideration sets might include alternatives from different nominal product categories. An experiment in stimulus-based choice was conducted wherein subjects were given a large, heterogeneous set of alternatives and asked to form consideration sets. A key finding was that across-category consideration was high when there was either goal conflict (i.e., a single product cat…
Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Market Behavior and Pricing (2 works) · Library science (2 works) · Psychology (2 works) · Attraction (1 works) · Attractiveness (1 works) · Behavioral Health and Interventions (1 works) · Cognitive psychology (1 works) · Consumer choice (1 works)