David L Andrews
Biographic Data
| ID | 222778 |
|---|---|
| NAME | David L Andrews |
| GIVEN NAMES | David L |
| FAMILY NAME | Andrews |
| SIGNATURE | ANDREWS D L |
| AFFILIATIONS | University of Maryland, College Park |
| ORCID | 0000-0002-9056-1471 |
| VERIFIED | Yes |
| TOTAL WORKS | 76 |
| TOTAL CITATIONS | 667 |
| AUTHOR COUNT | 72 |
| EDITOR COUNT | 4 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 16 |
Non-Football: The Hyperrationalized Nothingness of Sporting Late Capitalism
Over the past four decades, the origination and remarkable growth of the English Premier League (EPL, has transformed English football from what was a relatively parochial expression of a predominantly urban working class culture, into a mass entertainment-driven, multiple revenue-streamed, and globally consumed sport spectacle. As such, this discussion engages and extends the voluminous critical scholarship on the EPL as an instructive object of…
The cultural gentrification of the sneaker: Sporting apparel, social media, and digital consumerism in racial capitalism
In Recognition of a Quarter Century of Service and Scholarship
The Contemporary Landscape of Sport Advertising and Promotional Culture
This introductory chapter provides an overview of the sports-media-advertising-promotional complex highlighting the unique features of sport as a vehicle for, and within, promotional culture. After briefly outlining the origins and development of advertising as an economic and cultural industry, the chapter offers a discussion of the common theoretical approaches used to understand advertising and its impact on society. In turn, the benefits and …
(Post)Feminism and Football
This chapter traces the development of the empowered, transnational women athlete in sporting advertisements, beginning first in the US context, and later following its transnational turn. In particular, the focus is on Nike and women’s soccer (namely US Soccer’s “SheBelieves” promotional campaign), as both are arguably the most impactful and visible cultural and political contributors in this sphere. The “genealogy” presented is not intended to …
Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles
The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization
This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized by a dynamic interplay between top–down structural determination (by mass commercial forces) and bottom–up creative agency (by everyday consumers). Based on in-depth …
Green light or black flag? Greenwashing environmental sustainability in Formula One and Formula E
Historically, Formula One motor racing has had a deleterious environmental impact: burning fossil fuels, the wanton waste of resources while producing a complex global carbon footprint. However, as global concerns and expectations have escalated around environmental sustainability, Formula One has advanced what is largely superficial and deceitful 'green' credentials via perfunctory hybrid technologies and promulgating piecemeal sustainability st…
É nossa, é Do Brasil Inteiro” (It’s Ours, It’s for the Whole of Brazil): Football, The Yellow Shirt, National Politics, and Conjunctural Contestation
From a resonant and highly mythologized symbol of an imagined national coherence in the 1950s, today the iconic yellow Brazilian football (soccer) shirt–the amarelinha–is an emotive site for political contestation and struggle between the forces of the Brazilian right and left. Within a contemporary Brazilian conjuncture fraught by conjoined political, economic, and cultural schisms, the shirt has become what Stuart Hall (p. 354) referred to as a…
The Cultural Politics of Sport: Why This, Why Now
Sociocultural Issues in Sport And Physical Activity
Sociocultural Issues in Sport and Physical Activity explores the intersections between modern physical activity and society. The text surpasses the scope of sociological texts that focus solely on sports, covering a broad range of physical activities such as fitness, dance, weightlifting, and others. The authors emphasize the promotion of healthy individuals and a healthy body in the many movement settings where the body is active. Sociocultural …
Sport and Physical Culture in Global Pandemic Times: Covid Assemblages
Sport in a Populist Age
Sport, like all popular cultural forms, is a contested terrain. However, and largely due to its peculiar emotive resonance, sport is perhaps more susceptible to appropriation by political entities, of whatever inflection. During the last twenty years, and in various national settings, populist forms of leadership and governance have come to the fore, most notably among parties and people on the right of the political spectrum. Sport has thus beco…
Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women
Nike, a US-headquartered transnational corporation lauded for its putatively empowering women-centered advertisements, frequently releases nationally/regionally focused advertisements depicting women determinedly engaging in physical activity and, in doing so, overcoming gendered barriers and stigmas. Indeed, the global ubiquity of the empowered (Nike-clad) woman illustrates Nike’s role in advancing women’s empowerment, both in the US and globall…
Sociocultural Issues in Sport and Physical Activity
Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture
Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial 'Other' by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-margin…
Regenerating the ‘Stock’ of the Empire: Biopower and Physical Culture in English Garden City Planning Discourse, 1898-1903
In 1898, British social reformer Ebenezer Howard published To-morrow: A Peaceful Path to Real Reform, calling for ‘garden city’ communities based on the principles of decentralized industry, urban resettlement, low-density housing, and a ‘healthy’ combination of town and country life. To-morrow catalyzed an international movement that continues to influence urban planning. To date, historians have devoted scant attention to the role of physical c…
The limits of representation activism: Analyzing Black celebrity politics in LeBron James’ The Shop
This discussion centers on a critical textual analysis of 10 episodes of The Shop: Uninterrupted, an HBO television series produced by and starring iconic Black American basketball player LeBron James. The aim is to provide a considered explication of representation activism: the anti-racist strategy keying on collapsing racial hierarchies through accenting positive Black representation, and so advancing greater Black inclusion, within mainstream…
Remaking recreation: Neoliberal urbanism and public recreation in Baltimore
Making Sport Great Again: The Uber-Sport Assemblage, Neoliberalism, and the Trump Conjuncture
SheBelieves , but does she? Complicating white women’s understandings of the postfeminist-neoliberal empowerment discourse
Though the academic literature focused on postfeminism, neoliberalism, and the relationship between the two is considerable, there is little exploration of these conjoined discourses as they relate to leisure culture in general, and women’s sporting lives in particular. At the level of lived experience, scholars have yet to empirically examine how women engage and are affected by the empowerment discourse punctuating many aspects of postfeminism.…
Sport and prosumption
This article engages and extends understanding of the interrelated concepts of prosumption, the prosumer, prosumer capitalism, and McDonaldization in relation to the highly commodified and spectacularized world of professional sport. Developing an understanding of modern sport forms as having always exhibited prosumptive dimensions, the discussion focuses on the contemporary sporting context. The analysis highlights the increasingly intertextual …
Sport and Neoliberalism: An Affective‐Ideological Articulation
That's Not the Only Reason I'm Watching the Game: Women's (Hetero)Sexual Desire and Sports Fandom
Women make up increasingly large proportions of fan bases of the most popular spectator sports in the United States and are recognized as a viable marketing segment. Despite their growing cultural and economic presence, scholars have noted the stereotypical assumptions women sports fans routinely experience, particularly with regard to the widely held assumption that women's interest in men's sport is primarily motivated by heterosexual attractio…
Policing the Void: Recreation, Social Inclusion and the Baltimore Police Athletic League
In this article, we explore the relationship between public recreation policy and planning and the transformation of urban governance in the context of the Police Athletic League centers in Baltimore, Maryland. In light of contemporary discussions of the role of youth programs for sport and physical activity within post-industrial cities, the origination, development, and eventual demise of Baltimore’s network of Police Activity League centers is…
Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles
The Fact(s) of Michael Jordan’s Blackness: Excavating a Floating Racial Signifier
This genealogical examination of Michael Jordan’s popular signification reveals a complex narrative that incorporates many of the historically grounded racial codes that continue to structure the racial formation of the United States. Borrowing judiciously from cultural studies, poststructuralist, and postmodern theorizing, this paper critically analyzes the imaged persona of Michael Jordan as an important site of mediated popular culture, at whi…
Desperately Seeking Michel: Foucault’s Genealogy, the Body, and Critical Sport Sociology
This paper focuses on the theoretical and substantive innovations developed by Michel Foucault, and specifically his understanding of the disciplined nature of bodily existence. Foucault’s understanding of the human body is then linked to the critical discourse within sport sociology. This illustrates how his research has been appropriated by critical scholars in the past and briefly outlines how his work could be used to develop innovative resea…
Toward a Physical Cultural Studies
Within this paper we offer what is hopefully both a suggestive (as opposed to definitive) and generative (as opposed to suppressive) signposting of the ontological, epistemological, and methodological boundaries framing the putative intellectual project that is Physical Cultural Studies (PCS). Ground in a commitment toward engaging varied dimensions or expressions of active physicality , we deliberate on an understanding of, and approach to, the …
Coming to Terms with Cultural Studies
This article represents an abbreviated call to intellectual specificity in response to the growing, if somewhat nebulous, presence of cultural studies within the sociology of sport. Without acknowledged boundaries, cultural studies is liable to lose its political, empirical, and theoretical impetus, resulting in a slide into the morass of intellectual incomprehensibility and disregard; discussions pertaining to boundary recognition, let alone mai…
Sport Stars: The Cultural Politics of Sporting Celebrity
Introduction 1. Michael Jordan: Corporate Sport and Postmodern Celebrityhood Mary G. McDonald and David L. Andrews 2. Excursions into Otherness: Understanding Dennis Rodman and the Limits of Subversive Agency Melisse Lafrance and Genevieve Rail 3. Andre Agassi and Generation X: Reading White Masculinity in 1990s America Kyle W. Kusz 4. America's New Son: Tiger Woods and America's Multiculturalism Cheryl L. Cole and David L. Andrews 5. From 'Child…
Beyond a Boundary: Sport, Transnational Advertising, and the Reimagining of National Culture
The penetration of local cultures by the economics and imagery of global capitalism represents the latest and most sophisticated attempt by transnational corporations to command the widest possible market base and thereby accrue the benefits derived from the realization of colossal economies of scale. Rather than attempting to neuter cultural difference through a strategic global uniformity, many corporations have acknowledged that securing a pro…
It’s Supposed to be About the Love of the Game, not the Love of Aaron Rodgers’ Eyes”: Challenging the Exclusions of Women Sports Fans
Feminist sports scholars characterize sport as a masculine domain wherein the ideology of male superiority and dominance is structurally and symbolically perpetuated. Researchers similarly identify sports fan communities as exclusionary to women and sites for the reaffirmation of gendered hierarchies. The purpose of this project is to examine the gendered meanings of sports fandom. Using semistructured interviews with eleven women who identify as…
Sport and Neoliberalism: An Affective‐Ideological Articulation
Contingent Intellectual Amateurism, or, the Problem With Evidence-Based Research
Given the amalgam of neo-liberal, neo-scientist and neo-conservative forces that frame higher education_safeguarding science and medicine at the expense of arts, humanities and the social sciences_the very existence and continuance of the sociology of sport is imperiled perhaps more than ever. In this moment, and not surprisingly, the epistemological corroborator of these forces is once again championed; there has been an aggressive push towards …
The grobal in the sporting glocal
This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather than treating them as mutually exclusive categories, this discussion seeks to further the understanding of the constitutive interdependence linking the (sporting) global and the (sporting) local. In looking to further th…
Sport and the Façade of Redevelopment in the Postindustrial City
The challenges and pressures associated with the unfolding postindustrial moment have resulted in the spatial reorganization of contemporary cities. New urban environments have emerged, dominated by spectacular spaces of consumption designed to attract tourists’ and suburbanites’ discretionary incomes. Although presenting a seemingly vibrant and flourishing image of the city as a whole, these spaces are disconnected from the realities of those li…
Sport and prosumption
This article engages and extends understanding of the interrelated concepts of prosumption, the prosumer, prosumer capitalism, and McDonaldization in relation to the highly commodified and spectacularized world of professional sport. Developing an understanding of modern sport forms as having always exhibited prosumptive dimensions, the discussion focuses on the contemporary sporting context. The analysis highlights the increasingly intertextual …
Sport Without Guarantees: Toward a Cultural Studies That Matters
The Fittest City in America
Training the Body for Healthism: ReifyingVitalityIn and Through the Clinical Gaze of the Neoliberal Fitness Club
Shannon Jette for her thoughtful and insightful feedback to this article and project more broadly.NotesThe fitness assessment consists of a meeting with a personal training sales staff member (who is not required to be certified in personal training). During the meeting, members are asked a serious of questions to identify their aspirations for joining the gym and the goals they hope to attain. Afterward, the sales staff member presents a propose…
Between and Beyond the Global and the Local: American Popular Sporting Culture in New Zealand
This article examines how the National Basketball Association (NBA), an explicitly American, yet increasingly global media(ted) institution, can be located within the local context of New Zealand. Specifically, the article provides: (a) a brief overview of how and why the NBA transformed itself into a global sport commodity; (b) a contextualization of contemporary New Zealand along with a cursory examination of some empirical examples of the glob…
Governing the child-citizen: ‘Let's Move!’ as national biopedagogy
In this paper, we offer a critical examination of Let's Move!, the comprehensive anti-obesity program initiated by the First Lady of the United States, Michelle Obama, that aims to solve the problem of childhood obesity within a generation. We argue that Let's Move! is not just a campaign against obesity but is emblematic of the nature of (and assumptions underpinning) the health education of children in the contemporary United States. Drawing on…
Jordanscapes: A Preliminary Analysis of the Global Popular
Over the last decade, a voluminous debate has evolved around the concept of globalization, prompting Featherstone and Lash (1995) to identify this multifaceted phenomenon as replacing modernity and postmodernity as the central thematic within current cultural theorizing (for example, see Appadurai, 1990; McGrew, 1992; Robertson, 1995; Wallerstein, 1990). In light of this claim, the goal of this paper is to examine the interconnections and disjunc…
McKinesiology
Disneyization, Debord, and the Integrated NBA Spectacle
Within his recent (and no doubt career-compromising) sojourn into considered sporting analysis, Michael Mandelbaum, the noted US foreign policy expert, pointed to basketball as the quintessential t
Physical Cultural Studies: Engendering a Productive Dialogue
The built sport spectacle and the opacity of democracy
In 2004, city leaders in Washington, DC approved the construction of Nationals Park, in order to encourage Major League Baseball to relocate the Montreal Expos to the city. With public funding of the stadium exceeding $611 million, this became the most generous stadium subsidy in the United States at that time (Sports Facilities Reports, 2008). In this revealing action, city leaders clearly demonstrated their priorities by funding a project that …
Basketball's Ghettocentric Logic
Over the past three decades, the National Basketball Association (NBA) has been an instructive window into the practices and politics of popular racial representation. This is particularly true with regard to the framing of African Americans in general, and African American males in particular, within the commercial media. From being institutionally unsure as to how to address its perceived racial "problem," the NBA has become a site for the crea…
Managing Memphis: Governance and Regulation in Sterile Spaces of Play
Designed for the express purpose of encouraging consumption-intensive capital accumulation, the physical and symbolic reconstitution of select parcels of America's urbanscape into spectacular, multifaceted environments has heralded a new epoch in the material [re]formation of urban America. Yet, on daring to venture behind the corporatist veil of urban regeneration, one is soon confronted with an array of social injustices instantiated through th…
Short Reviews
Desperately Seeking Michel: Foucault’s Genealogy, the Body, and Critical Sport Sociology
This paper focuses on the theoretical and substantive innovations developed by Michel Foucault, and specifically his understanding of the disciplined nature of bodily existence. Foucault’s understanding of the human body is then linked to the critical discourse within sport sociology. This illustrates how his research has been appropriated by critical scholars in the past and briefly outlines how his work could be used to develop innovative resea…
Jordanscapes: A Preliminary Analysis of the Global Popular
Over the last decade, a voluminous debate has evolved around the concept of globalization, prompting Featherstone and Lash (1995) to identify this multifaceted phenomenon as replacing modernity and postmodernity as the central thematic within current cultural theorizing (for example, see Appadurai, 1990; McGrew, 1992; Robertson, 1995; Wallerstein, 1990). In light of this claim, the goal of this paper is to examine the interconnections and disjunc…
Deconstructing Michael Jordan: Reconstructing Postindustrial America
The Fact(s) of Michael Jordan’s Blackness: Excavating a Floating Racial Signifier
This genealogical examination of Michael Jordan’s popular signification reveals a complex narrative that incorporates many of the historically grounded racial codes that continue to structure the racial formation of the United States. Borrowing judiciously from cultural studies, poststructuralist, and postmodern theorizing, this paper critically analyzes the imaged persona of Michael Jordan as an important site of mediated popular culture, at whi…
Race, nation and authenticity of identity: Interrogating the ‘everywhere’ man (Michael Jordan) and the ‘nowhere’ man (Ben Johnson)
(1998). Race, nation and authenticity of identity: Interrogating the ‘everywhere’ man (Michael Jordan) and the ‘nowhere’ man (Ben Johnson) Immigrants & Minorities: Vol. 17, No. 1, pp. 82-102
Feminizing Olympic Reality: Preliminary Dispatches from Baudrillard's Atlanta
This paper appropriates elements of Jean Baudrillard's provocative contemporary cultural theorizing as a suggestive framework for examining the nature, and influence, of the mass mediated spectacles that dominate American sporting culture. Concentrating on the National Broadcasting Corporation's coverage of the 1996 Summer Olympic Games in Atlanta, this discussion highlights the ways in which the network manufactured a simulated model of Olympic …
Contextualizing suburban soccer: Consumer culture, lifestyle differentiation and suburban America
(1999). Contextualizing suburban soccer: Consumer culture, lifestyle differentiation and suburban America. Culture, Sport, Society: Vol. 2, Football Culture Local Contests, Global Visions, pp. 31-53
Whither the NBA, whither America
More than any other American sporting entity, the National Basketball Association (NBA) has successfully blurred the boundaries between the sport, media, and entertainment industries. From its chronically troubled past, the league has molded itself into a vibrant marketing and entertainment company at the core of the American sporting landscape, from where it has aggressively and successfully propelled itself into the global cultural economy. Tod…
Between and Beyond the Global and the Local: American Popular Sporting Culture in New Zealand
This article examines how the National Basketball Association (NBA), an explicitly American, yet increasingly global media(ted) institution, can be located within the local context of New Zealand. Specifically, the article provides: (a) a brief overview of how and why the NBA transformed itself into a global sport commodity; (b) a contextualization of contemporary New Zealand along with a cursory examination of some empirical examples of the glob…
Posting Up: French Post-Structuralism and the Critical Analysis of Contemporary Sporting Culture
Beyond a Boundary: Sport, Transnational Advertising, and the Reimagining of National Culture
The penetration of local cultures by the economics and imagery of global capitalism represents the latest and most sophisticated attempt by transnational corporations to command the widest possible market base and thereby accrue the benefits derived from the realization of colossal economies of scale. Rather than attempting to neuter cultural difference through a strategic global uniformity, many corporations have acknowledged that securing a pro…
Sport Stars: The Cultural Politics of Sporting Celebrity
Introduction 1. Michael Jordan: Corporate Sport and Postmodern Celebrityhood Mary G. McDonald and David L. Andrews 2. Excursions into Otherness: Understanding Dennis Rodman and the Limits of Subversive Agency Melisse Lafrance and Genevieve Rail 3. Andre Agassi and Generation X: Reading White Masculinity in 1990s America Kyle W. Kusz 4. America's New Son: Tiger Woods and America's Multiculturalism Cheryl L. Cole and David L. Andrews 5. From 'Child…
The Nation Reconsidered
Coming to Terms with Cultural Studies
This article represents an abbreviated call to intellectual specificity in response to the growing, if somewhat nebulous, presence of cultural studies within the sociology of sport. Without acknowledged boundaries, cultural studies is liable to lose its political, empirical, and theoretical impetus, resulting in a slide into the morass of intellectual incomprehensibility and disregard; discussions pertaining to boundary recognition, let alone mai…
Michel Foucault: Studies of Power and Sport
As a historian of the present, Michel Foucault sought to undermine modern vernaculars by disrupting the certainties that govern contemporary ways of thinking. Foucault’s interventions encourage us to detach from established knowledge, ask fresh questions, make new connections, and understand why it is important to do so. Given Foucault’s generative role in intellectual thought — evidenced most especially by extensive citation and frequent discuss…
Sport and the Façade of Redevelopment in the Postindustrial City
The challenges and pressures associated with the unfolding postindustrial moment have resulted in the spatial reorganization of contemporary cities. New urban environments have emerged, dominated by spectacular spaces of consumption designed to attract tourists’ and suburbanites’ discretionary incomes. Although presenting a seemingly vibrant and flourishing image of the city as a whole, these spaces are disconnected from the realities of those li…
Disneyization, Debord, and the Integrated NBA Spectacle
Within his recent (and no doubt career-compromising) sojourn into considered sporting analysis, Michael Mandelbaum, the noted US foreign policy expert, pointed to basketball as the quintessential t
Introduction: Playing with the Pleasure Principle
The Fittest City in America
Sport as Spectacle
The spectacle, in the form of an imposing public display, is not simply a benign cultural form, because it can seldom be separated from “non‐coercive strategies of power and persuasion” (Cary 2005) This is often overlooked when considering contemporaneous high‐profile sporting events staged for the entertainment of spectating publics (e.g., the NFL Super Bowl, Olympic Games, or FIFA World Cup), which, despite their celebratory sporting veneer, ro…
Response to Bairner’s “Back to Basics: Class, Social Theory, and Sport”
As someone with more than a passing—if never fully developed—predilection for the post suffi x, I feel somewhat compelled to offer my own understanding of post-identity in order that I might subsequently use it as one basis from which to engage Alan Bairner s thoughtful and provocative contribution to this special issue. Certainly, the notion of being “post” identity is nothing new, particularly if one means by this a disavowal of the unifi ed, c…
The grobal in the sporting glocal
This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather than treating them as mutually exclusive categories, this discussion seeks to further the understanding of the constitutive interdependence linking the (sporting) global and the (sporting) local. In looking to further th…
Kinesiology's Inconvenient Truth and the Physical Cultural Studies Imperative
This article explicates the inconvenient truth that is at the core of the crisis currently facing the field of kinesiology. Namely, the instantiation of an epistemological hierarchy that privileges positivist over postpositivist, quantitative over qualitative, and predictive over interpretive ways of knowing. The discussion outlines the political, economic, and cultural forces responsible for kinesiology's putative scientific hegemony and speaks …
Revisiting the networked production of the 2003 Little League World Series: Narrative of American innocence
While many (popular) cultural studies focus on the discursive construction, and dominant meanings created in and through events, shows and individuals, there has been a relative dearth of studies that examine the production practices of those who create these mediated entities. As such, this project seeks to help fill the relative void left in production practice studies, by critically evaluating the 2003 Little League World Series (LLWS). We wil…
Sociology (62 works) · Political science (54 works) · Law (49 works) · Sport and Mega-Event Impacts (49 works) · Sports, Gender, and Society (44 works) · Politics (37 works) · Law (34 works) · Media studies (25 works) · Aesthetics (24 works) · Art (21 works)