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Sharifah Nurul Huda Alkaff

Biographic Data

ID223149
NAMESharifah Nurul Huda Alkaff
GIVEN NAMESSharifah Nurul Huda
FAMILY NAMEAlkaff
SIGNATUREALKAFF S N H
AFFILIATIONSUniversiti Brunei Darussalam
ORCID0000-0001-6534-1381
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS14
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Of gate-crashers and thorns: A critical discourse analysis of the representation of women politicians in Pakistani English-language newspapers

    Open Access•Sharifah Nurul Huda Alkaff, Awais Rubbani•ARTICLE•Journal of Asian and African…•2026

    In this study, news reports featuring Pakistani women politicians from two English-language newspapers were collected from three time periods to investigate how these politicians are being reported and if the media representation reflected a more positive trend towards the end of the periods examined. Critical discourse analysis was used to examine the 488 media texts. The findings show that in terms of negative framing, the portrayal of these wo…

  • Clash of Cultures or Compatible Reality? Attitudes Towards English for Islamic Education Among Religious Trainee Teachers in Brunei

    Najib Noorashid, Sharifah Nurul Huda Alkaff•ARTICLE•Journal of Language Identity &…•2026

  • An investigation on perceptions of street remarks by Bruneian men and women

    Open Access•Aminuddin Haji Marzuki, Sharifah Nurul Huda Alkaff•ARTICLE•Southeast Asia A Multidisciplinary…•2024

    Purpose The current study investigates perceptions of street harassment from a linguistic perspective. With regard to the theory of speech acts, some may deem street remarks as compliments instead of catcalls. There is a lack of linguistic research regarding the issue conducted with a Bruneian demographic. This study recognises the difference in the use of language by men and women and aims to find whether there is a difference in their perceptio…

  • You don’t seem to know how to work”: Malay and English spoken complaints in Brunei

    Open Access•Debbie G E Ho, Alex Henry et al.•ARTICLE•Pragmatics Quarterly Publication…•2022

    This study aims firstly to compare the complaints of local native-Malay speakers and expatriate native-English speakers in Brunei in terms of move structure and levels of directness combined with the frequency of modality markers; and secondly, it attempts to address the relationship between polite behaviour and its effectiveness in eliciting the appropriate response from the hearer. Data from an oral discourse completion task show interesting si…

  • Love, Sex and the Arab Woman: A Thematic Analysis of Relationship Advice Articles in Arabic Language Women’s Magazines

    Open Access•Sharifah Nurul Huda Alkaff, Reem Adib Lulu•ARTICLE•Sexuality & Culture•2020•References: 5

  • A Cross-Cultural Study of Persuasive Strategies in Relationship Advice Articles in Women’s Magazines

    Open Access•Reem Adib Lulu, Sharifah Nurul Huda Alkaff•ARTICLE•GEMA Online Journal of Language…•2019

    Women’s magazines have become the subject of an increasing scholarly exploration as they are widely seen as mirrors of social change in society. They typically cover a variety of topics but one enduring genre is the relationship advice genre. This study presents a cross-cultural analysis of the linguistic constructions of articles in relationship advice columns in women’s magazines. We examine the strategies, which are employed by them to persuad…

  • ‘Stranger in the Dark’: A Comparative Analysis of the Reporting of Rape Cases Against Minors in Malay and English Newspapers in Brunei and Malaysia

    Open Access•Sharifah Nurul Huda Alkaff, James Mclellan et al.•ARTICLE•GEMA Online Journal of Language…•2018

    Journalists of Malay and English newspapers from Brunei and Malaysia are found to adopt different stances in terms of their inclusion of detail and their level of involvement or detachment in crime and accident reports. This study combines an analysis of online news reports of rape cases with interview data from journalists and editors of Malay and English newspapers in Brunei and Malaysia. Our original hypothesis is that Malay news reports would…

  • Iconizing “Muslim Terrorism” in a British Newspaper and Public Perception

    Shah Nister Kabir, Sharifah Nurul Huda Alkaff et al.•ARTICLE•Institute of Muslim Minority…•2018•Cited by: 4

    By examining a news story and reader responses published in the Daily Mail Online (DMO), our study discursively argues that this daily newspaper promotes an Orientalist perception of Islam and Muslims. The religion and its adherents are both framed and perceived as a threat to British society and its “Western values”, thus reinforcing Islamophobia within society. This study also argues that the DMO espouses the perceived Orientalist threat posed …

  • Biological Remittance Among Migrant Workers: Social Ramifications in the Philippines and Indonesia

    Open Access•Akm Ahsan Ullah, Sharifah Nurul Huda Alkaff•ARTICLE•Journal of Asian and African…•2018•Cited by: 8•References: 36

    The huge amount of remittance transfers has brought migration studies to the fore in the public and private discourse on global development. Since the time migration studies occupied a space in the academe, most research has been devoted to remittances in cash and their use. Prior to the mid-nineties, the debate about the concept of migrants' 'remittance' has not entailed other forms of remittances other than remittances in cash. This research ex…

  • Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines

    Open Access•Reem Adib Lulu, Sharifah Nurul Huda Alkaff•ARTICLE•Sexuality & Culture•2017•Cited by: 2•References: 9

  • Biological Remittance Among Migrant Workers: Social Ramifications in the Philippines and Indonesia

    Open Access•Akm Ahsan Ullah, Sharifah Nurul Huda Alkaff•ARTICLE•Journal of Asian and African…•2018•Cited by: 8•References: 36

    The huge amount of remittance transfers has brought migration studies to the fore in the public and private discourse on global development. Since the time migration studies occupied a space in the academe, most research has been devoted to remittances in cash and their use. Prior to the mid-nineties, the debate about the concept of migrants' 'remittance' has not entailed other forms of remittances other than remittances in cash. This research ex…

  • Iconizing “Muslim Terrorism” in a British Newspaper and Public Perception

    Shah Nister Kabir, Sharifah Nurul Huda Alkaff et al.•ARTICLE•Institute of Muslim Minority…•2018•Cited by: 4

    By examining a news story and reader responses published in the Daily Mail Online (DMO), our study discursively argues that this daily newspaper promotes an Orientalist perception of Islam and Muslims. The religion and its adherents are both framed and perceived as a threat to British society and its “Western values”, thus reinforcing Islamophobia within society. This study also argues that the DMO espouses the perceived Orientalist threat posed …

  • Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines

    Open Access•Reem Adib Lulu, Sharifah Nurul Huda Alkaff•ARTICLE•Sexuality & Culture•2017•Cited by: 2•References: 9

  • Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines

    Open Access•Reem Adib Lulu, Sharifah Nurul Huda Alkaff•ARTICLE•Sexuality & Culture•2017•Cited by: 2•References: 9

  • ‘Stranger in the Dark’: A Comparative Analysis of the Reporting of Rape Cases Against Minors in Malay and English Newspapers in Brunei and Malaysia

    Open Access•Sharifah Nurul Huda Alkaff, James Mclellan et al.•ARTICLE•GEMA Online Journal of Language…•2018

    Journalists of Malay and English newspapers from Brunei and Malaysia are found to adopt different stances in terms of their inclusion of detail and their level of involvement or detachment in crime and accident reports. This study combines an analysis of online news reports of rape cases with interview data from journalists and editors of Malay and English newspapers in Brunei and Malaysia. Our original hypothesis is that Malay news reports would…

  • Iconizing “Muslim Terrorism” in a British Newspaper and Public Perception

    Shah Nister Kabir, Sharifah Nurul Huda Alkaff et al.•ARTICLE•Institute of Muslim Minority…•2018•Cited by: 4

    By examining a news story and reader responses published in the Daily Mail Online (DMO), our study discursively argues that this daily newspaper promotes an Orientalist perception of Islam and Muslims. The religion and its adherents are both framed and perceived as a threat to British society and its “Western values”, thus reinforcing Islamophobia within society. This study also argues that the DMO espouses the perceived Orientalist threat posed …

  • Biological Remittance Among Migrant Workers: Social Ramifications in the Philippines and Indonesia

    Open Access•Akm Ahsan Ullah, Sharifah Nurul Huda Alkaff•ARTICLE•Journal of Asian and African…•2018•Cited by: 8•References: 36

    The huge amount of remittance transfers has brought migration studies to the fore in the public and private discourse on global development. Since the time migration studies occupied a space in the academe, most research has been devoted to remittances in cash and their use. Prior to the mid-nineties, the debate about the concept of migrants' 'remittance' has not entailed other forms of remittances other than remittances in cash. This research ex…

  • A Cross-Cultural Study of Persuasive Strategies in Relationship Advice Articles in Women’s Magazines

    Open Access•Reem Adib Lulu, Sharifah Nurul Huda Alkaff•ARTICLE•GEMA Online Journal of Language…•2019

    Women’s magazines have become the subject of an increasing scholarly exploration as they are widely seen as mirrors of social change in society. They typically cover a variety of topics but one enduring genre is the relationship advice genre. This study presents a cross-cultural analysis of the linguistic constructions of articles in relationship advice columns in women’s magazines. We examine the strategies, which are employed by them to persuad…

  • Love, Sex and the Arab Woman: A Thematic Analysis of Relationship Advice Articles in Arabic Language Women’s Magazines

    Open Access•Sharifah Nurul Huda Alkaff, Reem Adib Lulu•ARTICLE•Sexuality & Culture•2020•References: 5

  • You don’t seem to know how to work”: Malay and English spoken complaints in Brunei

    Open Access•Debbie G E Ho, Alex Henry et al.•ARTICLE•Pragmatics Quarterly Publication…•2022

    This study aims firstly to compare the complaints of local native-Malay speakers and expatriate native-English speakers in Brunei in terms of move structure and levels of directness combined with the frequency of modality markers; and secondly, it attempts to address the relationship between polite behaviour and its effectiveness in eliciting the appropriate response from the hearer. Data from an oral discourse completion task show interesting si…

  • An investigation on perceptions of street remarks by Bruneian men and women

    Open Access•Aminuddin Haji Marzuki, Sharifah Nurul Huda Alkaff•ARTICLE•Southeast Asia A Multidisciplinary…•2024

    Purpose The current study investigates perceptions of street harassment from a linguistic perspective. With regard to the theory of speech acts, some may deem street remarks as compliments instead of catcalls. There is a lack of linguistic research regarding the issue conducted with a Bruneian demographic. This study recognises the difference in the use of language by men and women and aims to find whether there is a difference in their perceptio…

  • Of gate-crashers and thorns: A critical discourse analysis of the representation of women politicians in Pakistani English-language newspapers

    Open Access•Sharifah Nurul Huda Alkaff, Awais Rubbani•ARTICLE•Journal of Asian and African…•2026

    In this study, news reports featuring Pakistani women politicians from two English-language newspapers were collected from three time periods to investigate how these politicians are being reported and if the media representation reflected a more positive trend towards the end of the periods examined. Critical discourse analysis was used to examine the 488 media texts. The findings show that in terms of negative framing, the portrayal of these wo…

  • Clash of Cultures or Compatible Reality? Attitudes Towards English for Islamic Education Among Religious Trainee Teachers in Brunei

    Najib Noorashid, Sharifah Nurul Huda Alkaff•ARTICLE•Journal of Language Identity &…•2026

Sociology (7 works) · Political science (6 works) · Psychology (6 works) · Gender Studies (4 works) · History (4 works) · Linguistics (4 works) · Social Psychology (4 works) · Discourse Analysis in Language Studies (3 works) · Gender Studies (3 works) · Language, Discourse, Communication Strategies (3 works)

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