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Young Eun Huh

Biographic Data

ID223679
NAMEYoung Eun Huh
GIVEN NAMESYoung Eun
FAMILY NAMEHuh
SIGNATUREHUH Y E
AFFILIATIONSKorea Advanced Institute of Science and Technology
ORCID0000-0002-3069-319X
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS14
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Customizing your way to health

    Open Access•Ilyung Cheong, J Christine Kim et al.•ARTICLE•Journal of Consumer Psychology•2025•References: 1

    Companies are increasingly adopting self‐customization, allowing customers to create personalized products. In the food and beverage industry, this is often provided at no extra cost. While most consumers believe that adding more options maximizes the benefit in self‐customization, which leads companies to adopt pay‐per‐add pricing models to manage costs, this logic does not always hold in food consumption. In this context, adding more can compro…

  • Intergenerational Effects of Lay Beliefs

    Open Access•Barbara Briers, Young Eun Huh et al.•ARTICLE•Journal of Consumer Research•2024•References: 76

    Childhood obesity is a major problem worldwide and a key contributor to adult obesity. This research explores caregivers’ lay beliefs and food parenting practices, and their long-term, intergenerational effects on their children’s food consumption and physiology. First, a cross-cultural survey reveals the link between parents’ belief that tasty food is unhealthy and the use of extrinsic rewards to encourage their children to eat healthily, with a…

  • Inducing consumers to use calorie information

    Ga‐Eun Oh, Young Eun Huh et al.•ARTICLE•Psychology & Health•2023

    OBJECTIVE: We identify individuals who set daily intake budgets and examine if an intervention making people estimate their calorie intake up to a certain point in the day helps those setting daily budgets to regulate their calorie intake for the remainder of the day, after high prior consumption. DESIGN: We conducted an online experiment in five countries: Australia, China, Germany, India, and the UK (n = 3,032) using a 2 (setting calorie budget…

  • Informed indulgence

    Ga‐Eun Oh, Young Eun Huh et al.•ARTICLE•Psychology & Health•2021

    OBJECTIVE: Nutrition and menu labelling have been increasingly implemented worldwide. This research examines the effect of nutrition information provision on the immediate and subsequent consumption decisions of restrained and unrestrained eaters. DESIGN: = 275) extended Study 2 by adding a condition where we provided reference information about recommended daily calories. MAIN OUTCOME MEASURES: We measured choices between relatively low-calorie …

  • The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables

    Open Access•Barbara Briers, Young Eun Huh et al.•ARTICLE•Appetite•2020•Cited by: 7•References: 30

  • Social Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • Thought for Food

    Open Access•Carey K Morewedge, Young Eun Huh et al.•ARTICLE•Science•2010

    All in the Mind Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be indu…

  • The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables

    Open Access•Barbara Briers, Young Eun Huh et al.•ARTICLE•Appetite•2020•Cited by: 7•References: 30

  • Social Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • Thought for Food

    Open Access•Carey K Morewedge, Young Eun Huh et al.•ARTICLE•Science•2010

    All in the Mind Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be indu…

  • Social Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables

    Open Access•Barbara Briers, Young Eun Huh et al.•ARTICLE•Appetite•2020•Cited by: 7•References: 30

  • Informed indulgence

    Ga‐Eun Oh, Young Eun Huh et al.•ARTICLE•Psychology & Health•2021

    OBJECTIVE: Nutrition and menu labelling have been increasingly implemented worldwide. This research examines the effect of nutrition information provision on the immediate and subsequent consumption decisions of restrained and unrestrained eaters. DESIGN: = 275) extended Study 2 by adding a condition where we provided reference information about recommended daily calories. MAIN OUTCOME MEASURES: We measured choices between relatively low-calorie …

  • Inducing consumers to use calorie information

    Ga‐Eun Oh, Young Eun Huh et al.•ARTICLE•Psychology & Health•2023

    OBJECTIVE: We identify individuals who set daily intake budgets and examine if an intervention making people estimate their calorie intake up to a certain point in the day helps those setting daily budgets to regulate their calorie intake for the remainder of the day, after high prior consumption. DESIGN: We conducted an online experiment in five countries: Australia, China, Germany, India, and the UK (n = 3,032) using a 2 (setting calorie budget…

  • Intergenerational Effects of Lay Beliefs

    Open Access•Barbara Briers, Young Eun Huh et al.•ARTICLE•Journal of Consumer Research•2024•References: 76

    Childhood obesity is a major problem worldwide and a key contributor to adult obesity. This research explores caregivers’ lay beliefs and food parenting practices, and their long-term, intergenerational effects on their children’s food consumption and physiology. First, a cross-cultural survey reveals the link between parents’ belief that tasty food is unhealthy and the use of extrinsic rewards to encourage their children to eat healthily, with a…

  • Customizing your way to health

    Open Access•Ilyung Cheong, J Christine Kim et al.•ARTICLE•Journal of Consumer Psychology•2025•References: 1

    Companies are increasingly adopting self‐customization, allowing customers to create personalized products. In the food and beverage industry, this is often provided at no extra cost. While most consumers believe that adding more options maximizes the benefit in self‐customization, which leads companies to adopt pay‐per‐add pricing models to manage costs, this logic does not always hold in food consumption. In this context, adding more can compro…

Medicine (5 works) · Psychology (5 works) · Behavioral Health and Interventions (4 works) · Consumer Attitudes and Food Labeling (4 works) · Economics (4 works) · Environmental health (4 works) · Food choice (3 works) · Food consumption (3 works) · Obesity, Physical Activity, Diet (3 works) · Social Psychology (3 works)

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