Mary Johnstone-Louis
Biographic Data
| ID | 224308 |
|---|---|
| NAME | Mary Johnstone-Louis |
| GIVEN NAMES | Mary |
| FAMILY NAME | Johnstone-Louis |
| SIGNATURE | JOHNSTONE-LOUIS M |
| AFFILIATIONS | University of Oxford [email protected] |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Re-siting corporate responsibility
The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how "the poor" are repurposed as the instruments of ethical capitalism through the archetypal BOP model-Avon Cosmetics. A harbinger of "compassionate capitalism," Avon has long stylized its entrepreneurial opportunity as a channel to a transcendent realm of self-actualization and social transformation. The…
Re-siting corporate responsibility
The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how "the poor" are repurposed as the instruments of ethical capitalism through the archetypal BOP model-Avon Cosmetics. A harbinger of "compassionate capitalism," Avon has long stylized its entrepreneurial opportunity as a channel to a transcendent realm of self-actualization and social transformation. The…
Re-siting corporate responsibility
The bottom-of-the-pyramid (BOP) approach is championed as a way to deliver both corporate profits and poverty reduction. This article explores how "the poor" are repurposed as the instruments of ethical capitalism through the archetypal BOP model-Avon Cosmetics. A harbinger of "compassionate capitalism," Avon has long stylized its entrepreneurial opportunity as a channel to a transcendent realm of self-actualization and social transformation. The…
Bottom of the pyramid (1 work) · Capitalism (1 work) · Corporate social responsibility (1 work) · Economic growth (1 work) · Economics (1 work) · Innovation and Socioeconomic Development (1 work) · Law (1 work) · Neoclassical economics (1 work) · Political science (1 work) · Politics (1 work)