Michael Etgar
Biographic Data
| ID | 225456 |
|---|---|
| NAME | Michael Etgar |
| GIVEN NAMES | Michael |
| FAMILY NAME | Etgar |
| SIGNATURE | ETGAR M |
| AFFILIATIONS | College of Management Academic Studies |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 1 |
A descriptive model of the consumer co-production process
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
A descriptive model of the consumer co-production process
Computer Science (3 works) · Business (2 works) · Consumer Market Behavior and Pricing (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Cognitive psychology (1 works) · Consumer Retail Behavior Studies (1 works) · Corporate Identity and Reputation (1 works) · Customer Service Quality and Loyalty (1 works)