Stephen A Goodwin
Biographic Data
| ID | 225457 |
|---|---|
| NAME | Stephen A Goodwin |
| GIVEN NAMES | Stephen A |
| FAMILY NAME | Goodwin |
| SIGNATURE | GOODWIN S A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 1982 |
| H-INDEX | 1 |
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Market Behavior and Pricing (1 works) · Corporate Identity and Reputation (1 works) · Digital Communication and Language (1 works) · Library science (1 works)