Erlinde Cornelis
Biographic Data
| ID | 2267914 |
|---|---|
| NAME | Erlinde Cornelis |
| GIVEN NAMES | Erlinde |
| FAMILY NAME | Cornelis |
| SIGNATURE | CORNELIS E |
| AFFILIATIONS | Ghent University |
| ORCID | 0000-0001-9138-0886 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Power of Real
The prevalence of artificial intelligence (AI)-generated models in advertising raises questions about their impact on consumer perceptions and well-being. This research examines how advertising disclaimers stating the model was “AI-generated” versus “real” influence consumers’ evaluation of the model’s attractiveness and their attitude toward the advertisement. Drawing on reactance theory and construal level theory, we propose that both psycholog…
Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages
Two experimental studies test the effectiveness of health versus appearance-related arguments in two-sided messages. The first study shows that two-sided messages to discourage suntanning are more effective when using appearance-focused instead of health-focused arguments. Study 2 elaborates on the underlying mechanism and extends the generalization of the results of the first study, by investigating two-sided messages to promote physical exercis…
Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages
Two experimental studies test the effectiveness of health versus appearance-related arguments in two-sided messages. The first study shows that two-sided messages to discourage suntanning are more effective when using appearance-focused instead of health-focused arguments. Study 2 elaborates on the underlying mechanism and extends the generalization of the results of the first study, by investigating two-sided messages to promote physical exercis…
Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages
Two experimental studies test the effectiveness of health versus appearance-related arguments in two-sided messages. The first study shows that two-sided messages to discourage suntanning are more effective when using appearance-focused instead of health-focused arguments. Study 2 elaborates on the underlying mechanism and extends the generalization of the results of the first study, by investigating two-sided messages to promote physical exercis…
The Power of Real
The prevalence of artificial intelligence (AI)-generated models in advertising raises questions about their impact on consumer perceptions and well-being. This research examines how advertising disclaimers stating the model was “AI-generated” versus “real” influence consumers’ evaluation of the model’s attractiveness and their attitude toward the advertisement. Drawing on reactance theory and construal level theory, we propose that both psycholog…
Consumer Behavior in Brand Consumption and Identification (2 works) · Advertising campaign (1 work) · AI in Service Interactions (1 work) · Argument (complex analysis (1 work) · Behavioral Health and Interventions (1 work) · Communication (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Epistemology (1 work) · False advertising (1 work)