Michael J Barone
Biographic Data
| ID | 226977 |
|---|---|
| NAME | Michael J Barone |
| GIVEN NAMES | Michael J |
| FAMILY NAME | Barone |
| SIGNATURE | BARONE M J |
| ORCID | 0000-0003-1533-2676 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 1 |
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Service Quality and Loyalty (1 works) · Evolutionary Psychology and Human Behavior (1 works) · Extension (predicate logic) (1 works) · Library science (1 works) · Mood (1 works) · Psychology (1 works) · Social Psychology (1 works)