Paul W Miniard
Biographic Data
| ID | 226978 |
|---|---|
| NAME | Paul W Miniard |
| GIVEN NAMES | Paul W |
| FAMILY NAME | Miniard |
| SIGNATURE | MINIARD P W |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0001-6454-1891 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 70 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 4 |
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
Peripheral Persuasion and Brand Choice
Although the Impact of peripheral advertising cues on postcommunication attitudes has received considerable attention in the research literature, less consideration has been given to whether such persuasion affects behavior. This research examines the potential for peripheral persuasion to influence brand choice as a function of the degree of differentiation among choice alternatives. The results from three experiments show that peripheral advert…
Picture-Based Persuasion Processes and the Moderating Role of Involvement
Although pictures have been shown to enhance the impact of persuasive communications, little is known about the robustness of such effects. This study examines how involvement moderates the process by which pictures affect brand attitudes and purchase intentions. The results show that involvement's moderating role depends on whether pictures convey product-relevant information. Whereas the impact of affect-laden pictures devoid of product-relevan…
Modeling Personal and Normative Influences on Behavior
The Flshbein behavioral intention model combines all beliefs about the consequences of an act into a single attitude component. We propose a new model that separates personal and normative reasons for engaging in behavior. Two studies permitted multiple tests of the model's validity. The results support the model's potential for distinguishing between personal and normative motivations underlying behavior and illustrate the value of such distinct…
An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model
Peter R. Dickson, Paul W. Miniard; A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model, Journal of Consumer Research, Vol
An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
Picture-Based Persuasion Processes and the Moderating Role of Involvement
Although pictures have been shown to enhance the impact of persuasive communications, little is known about the robustness of such effects. This study examines how involvement moderates the process by which pictures affect brand attitudes and purchase intentions. The results show that involvement's moderating role depends on whether pictures convey product-relevant information. Whereas the impact of affect-laden pictures devoid of product-relevan…
Modeling Personal and Normative Influences on Behavior
The Flshbein behavioral intention model combines all beliefs about the consequences of an act into a single attitude component. We propose a new model that separates personal and normative reasons for engaging in behavior. Two studies permitted multiple tests of the model's validity. The results support the model's potential for distinguishing between personal and normative motivations underlying behavior and illustrate the value of such distinct…
Peripheral Persuasion and Brand Choice
Although the Impact of peripheral advertising cues on postcommunication attitudes has received considerable attention in the research literature, less consideration has been given to whether such persuasion affects behavior. This research examines the potential for peripheral persuasion to influence brand choice as a function of the degree of differentiation among choice alternatives. The results from three experiments show that peripheral advert…
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model
Peter R. Dickson, Paul W. Miniard; A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model, Journal of Consumer Research, Vol
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model
Peter R. Dickson, Paul W. Miniard; A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model, Journal of Consumer Research, Vol
An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures
Modeling Personal and Normative Influences on Behavior
The Flshbein behavioral intention model combines all beliefs about the consequences of an act into a single attitude component. We propose a new model that separates personal and normative reasons for engaging in behavior. Two studies permitted multiple tests of the model's validity. The results support the model's potential for distinguishing between personal and normative motivations underlying behavior and illustrate the value of such distinct…
Picture-Based Persuasion Processes and the Moderating Role of Involvement
Although pictures have been shown to enhance the impact of persuasive communications, little is known about the robustness of such effects. This study examines how involvement moderates the process by which pictures affect brand attitudes and purchase intentions. The results show that involvement's moderating role depends on whether pictures convey product-relevant information. Whereas the impact of affect-laden pictures devoid of product-relevan…
Peripheral Persuasion and Brand Choice
Although the Impact of peripheral advertising cues on postcommunication attitudes has received considerable attention in the research literature, less consideration has been given to whether such persuasion affects behavior. This research examines the potential for peripheral persuasion to influence brand choice as a function of the degree of differentiation among choice alternatives. The results from three experiments show that peripheral advert…
The Influence of Positive Mood on Brand Extension Evaluations
The current research examines how positive mood influences consumer evaluations of brand extensions. As a means of addressing this issue, we integrate findings from prior research on brand extensions with those concerning the effect of mood on similarity and evaluative judgments. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorab…
Psychology (6 works) · Social Psychology (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Library science (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works)