Laura Saarenmaa
Biographic Data
| ID | 227083 |
|---|---|
| NAME | Laura Saarenmaa |
| GIVEN NAMES | Laura |
| FAMILY NAME | Saarenmaa |
| SIGNATURE | SAARENMAA L |
| AFFILIATIONS | University of Turku |
| ORCID | 0000-0001-5253-3544 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Muutosvastarintaa ruokamurroksessa
Hyvät lihat tarjouksessa
Artikkelissa tarkastellaan Keskon Väiski-tv-mainoksia, joita esitettiin televisiossa MTV:n ohjelmien yhteydessä 1970-luvun puolivälistä 1980-luvun puoliväliin. Väiski-mainokset muovasivat suomalaisten mielikuvia lihankulutukselle myönteisiksi, opastivat lihan käsittelyssä ja valmistuksessa ja kannustivat suomalaiskuluttajia ostamaan, tarjoamaan ja syömään lihaa.Viimeaikainen lihateollisuuden historiaa käsittelevä tutkimus muistuttaa, että lihanku…
Murtumia talousostastolla
Laskeva kotimainen kysyntä on lisännyt lihateollisuuden intoa panostaa Aasian maihin suuntautuvaan vientikauppaan. Lihaviennin taloudellisesta kannattavuudesta ja eettisestä kestävyydestä on kuitenkin esitetty julkisuudessa epäilyksiä. Tässä kirjoituksessa käymme läpi argumentteja, joilla kotimaisen lihan kaukomaille suuntautuvaa vientikauppaa alan eri toimijoiden taholta perustellaan. Analyysin kohteena on aiheeseen syventyvä, Helsingin Sanomiss…
Vallan ja vapauden linnake
Power and Glory, Netflix) pjuoni muuttui Venjn hykkyssodan myt erityisen
Golden era, revisited
Local flavour, film fantasies and shifting selections
The years 1972–1973 marked a period of transformation towards both hardcore print content and centralized production within the Finnish sex press. In a national context where the distribution and accessibility of screen porn was strictly regulated, periodicals remained the key platform for sexual content, and the leading ones were published by mainstream media houses also trading in women’s magazines and comics. Through examination of 15 sex maga…
Best friends forever – really? The group of friends as the ideal model of sociability in children’s animations
This article explores the intensifying friendship ideal current in children’s media culture. The article argues that children’s animations, such as Lego Friends , educate children about a desirable model of sociability, namely that of the closed group of friends. While the recent research on friendship has focused on the technological mechanisms of friendship in specific textual practices and platforms, the concept of friendship itself and its cu…
Tulkaa katsomaan! Takaamme että Teillä on hauskaa!”
Saksan jakautuminen kahteen ideologisesti vastakkaiseen valtioon näkyi Suomessa saksankielisen kulttuuritarjonnan laajentumisena. Molempien Saksojen kulttuuripanostuksia Suomeen selittää maiden poikkeuksellinen, tasaväkinen asema Suomessa. Idän ja lännen etupiirien välissä tasapainoileva Suomi ei tunnustanut kumpaakaan Saksaa ennen vuotta 1973. Sen sijaan kauppa- ja kulttuurisuhteet olivat tiiviit. Kilpailua suomalaisten mielistä ja sydämistä käy…
Short-Lived Play
Media history is still written largely from national perspectives so that the role of import and export, translations and franchises is seldom foregrounded. On geographically and linguistically limited markets, imported materials have nevertheless been crucial parts of popular print culture. This paper explores the market of ‘sex edutainment’ magazines in 1970s Finland, zooming specifically in on Leikki (‘Play’, 1976), a sex magazine for women tr…
Sehr Geehrter Kollege, Lieber Freund! Itä-Saksan yhteydenpito Yleisradioon 1966–1990
Artikkeli tuo lisävalaistusta Yleisradion Itä-Saksan-suhteisiin nostamalla tarkastelun kohteeksi Saksan yleisradioarkistoon (DRA) talletetut, Yleisradion ja DDR:n valtiollisen yleisradiokomitean väliset yhteistyösopimus- ja työsuunnitelmapaperit ja näihin liittyneen yhteydenpidon, seurannan ja raportoinnin muodot. Saksan yleisradioarkistoon tallennettu aineisto osoittaa, että itäsaksalaisten yhteydenpito Yleen oli tiivistä ja jatkui aktiivisena 1…
Operation Diplomat and Other Smuggling Stories
During the early years after the erection of the Berlin Wall in 1961, a number of smuggling operations from behind the Wall were executed, and the reports of them spread through the Western media. In the 1960s and early 1970s, the popular Swedish men’s magazines Lektyr and Fib Aktuellt published several exclusive photo reportages about such operations, providing Swedish readers with information about the East Germans’ desire to escape their count…
Adventures of an export salesman
During the 1970s, pornographic magazines that envisioned the Finnish man sovereignly enjoying sexual pleasures in Eastern Europe, the Soviet Union, the Middle East, and the Far East became extremely popular in Finland. In this article it is argued that pornographic magazines functioned as geographical as well as sexual maps; through the medium of magazines, Finnish readers were educated to think of themselves as privileged, ‘white’, ‘Western Euro…
Candid Conversations
It is a common assertion that Playboy magazine is being ‘read for the articles’. However, there has been relatively little academic interest in what ‘the articles’ in Playboy have actually been about. This paper explores the political content of Playboy magazine, focusing on interviews with politicians, academics and writers discussing politics and current issues between 1963 and 1983. The study material consists of a total of 35 interviews publi…
‘We hid porn magazines in the nearby woods’
This article presents the key findings of a Finnish memory-work project conducted in 2012 on consumer experiences and associations related to pornography. The memory-work material points to a high degree of reflexivity in definitions of pornographic preference as well as to drastic shifts in the ubiquity of pornography from the pre-1990s ‘age of scarcity’ to the current ‘age of plenty.’ At the same time, contributors' narratives of childhood expe…
Between Sovietism and Americanization
During the Cold War, along with the Americanization of its popular culture, Finland was also heavily exposed to Soviet ideological influences, including in relation to notions of desirable femininity. From the late 1960s onwards, Soviet influences can be seen in Finnish public discourses on fashion and decorative femininity. Soviet ideals are also reflected in the emphasis on gender neutrality and the delayed emergence of second-wave feminism in …
Women’s magazines in the Nordic style
The article explores the engagement of women’s magazines with the political public sphere in Finland. The material for the study consists of the political content of three long-lived (1968–2008) women’s magazines that are still in existence. Women’s magazines in Finland have supported the rise of women in power from the 1960s onwards. Consequently, women’s magazines are being utilized in political performance in ways that should be put under crit…
The Cosmopolitan Imagination in the Cold War Context
This article explores fashion modeling as an area of interest to the national media. While much research has been done on modeling within fashion theory, my focus is on the role of models in national self-definition, and on the national fantasies and ideals of “making it” internationally that were attached to young women working abroad as models in the 1960s. I address these ideals in the historical context of the postwar modernization process an…
Short-Lived Play
Media history is still written largely from national perspectives so that the role of import and export, translations and franchises is seldom foregrounded. On geographically and linguistically limited markets, imported materials have nevertheless been crucial parts of popular print culture. This paper explores the market of ‘sex edutainment’ magazines in 1970s Finland, zooming specifically in on Leikki (‘Play’, 1976), a sex magazine for women tr…
The Cosmopolitan Imagination in the Cold War Context
This article explores fashion modeling as an area of interest to the national media. While much research has been done on modeling within fashion theory, my focus is on the role of models in national self-definition, and on the national fantasies and ideals of “making it” internationally that were attached to young women working abroad as models in the 1960s. I address these ideals in the historical context of the postwar modernization process an…
Local flavour, film fantasies and shifting selections
The years 1972–1973 marked a period of transformation towards both hardcore print content and centralized production within the Finnish sex press. In a national context where the distribution and accessibility of screen porn was strictly regulated, periodicals remained the key platform for sexual content, and the leading ones were published by mainstream media houses also trading in women’s magazines and comics. Through examination of 15 sex maga…
Candid Conversations
It is a common assertion that Playboy magazine is being ‘read for the articles’. However, there has been relatively little academic interest in what ‘the articles’ in Playboy have actually been about. This paper explores the political content of Playboy magazine, focusing on interviews with politicians, academics and writers discussing politics and current issues between 1963 and 1983. The study material consists of a total of 35 interviews publi…
Women’s magazines in the Nordic style
The article explores the engagement of women’s magazines with the political public sphere in Finland. The material for the study consists of the political content of three long-lived (1968–2008) women’s magazines that are still in existence. Women’s magazines in Finland have supported the rise of women in power from the 1960s onwards. Consequently, women’s magazines are being utilized in political performance in ways that should be put under crit…
The Cosmopolitan Imagination in the Cold War Context
This article explores fashion modeling as an area of interest to the national media. While much research has been done on modeling within fashion theory, my focus is on the role of models in national self-definition, and on the national fantasies and ideals of “making it” internationally that were attached to young women working abroad as models in the 1960s. I address these ideals in the historical context of the postwar modernization process an…
Between Sovietism and Americanization
During the Cold War, along with the Americanization of its popular culture, Finland was also heavily exposed to Soviet ideological influences, including in relation to notions of desirable femininity. From the late 1960s onwards, Soviet influences can be seen in Finnish public discourses on fashion and decorative femininity. Soviet ideals are also reflected in the emphasis on gender neutrality and the delayed emergence of second-wave feminism in …
Women’s magazines in the Nordic style
The article explores the engagement of women’s magazines with the political public sphere in Finland. The material for the study consists of the political content of three long-lived (1968–2008) women’s magazines that are still in existence. Women’s magazines in Finland have supported the rise of women in power from the 1960s onwards. Consequently, women’s magazines are being utilized in political performance in ways that should be put under crit…
‘We hid porn magazines in the nearby woods’
This article presents the key findings of a Finnish memory-work project conducted in 2012 on consumer experiences and associations related to pornography. The memory-work material points to a high degree of reflexivity in definitions of pornographic preference as well as to drastic shifts in the ubiquity of pornography from the pre-1990s ‘age of scarcity’ to the current ‘age of plenty.’ At the same time, contributors' narratives of childhood expe…
Candid Conversations
It is a common assertion that Playboy magazine is being ‘read for the articles’. However, there has been relatively little academic interest in what ‘the articles’ in Playboy have actually been about. This paper explores the political content of Playboy magazine, focusing on interviews with politicians, academics and writers discussing politics and current issues between 1963 and 1983. The study material consists of a total of 35 interviews publi…
Adventures of an export salesman
During the 1970s, pornographic magazines that envisioned the Finnish man sovereignly enjoying sexual pleasures in Eastern Europe, the Soviet Union, the Middle East, and the Far East became extremely popular in Finland. In this article it is argued that pornographic magazines functioned as geographical as well as sexual maps; through the medium of magazines, Finnish readers were educated to think of themselves as privileged, ‘white’, ‘Western Euro…
Operation Diplomat and Other Smuggling Stories
During the early years after the erection of the Berlin Wall in 1961, a number of smuggling operations from behind the Wall were executed, and the reports of them spread through the Western media. In the 1960s and early 1970s, the popular Swedish men’s magazines Lektyr and Fib Aktuellt published several exclusive photo reportages about such operations, providing Swedish readers with information about the East Germans’ desire to escape their count…
Sehr Geehrter Kollege, Lieber Freund! Itä-Saksan yhteydenpito Yleisradioon 1966–1990
Artikkeli tuo lisävalaistusta Yleisradion Itä-Saksan-suhteisiin nostamalla tarkastelun kohteeksi Saksan yleisradioarkistoon (DRA) talletetut, Yleisradion ja DDR:n valtiollisen yleisradiokomitean väliset yhteistyösopimus- ja työsuunnitelmapaperit ja näihin liittyneen yhteydenpidon, seurannan ja raportoinnin muodot. Saksan yleisradioarkistoon tallennettu aineisto osoittaa, että itäsaksalaisten yhteydenpito Yleen oli tiivistä ja jatkui aktiivisena 1…
Tulkaa katsomaan! Takaamme että Teillä on hauskaa!”
Saksan jakautuminen kahteen ideologisesti vastakkaiseen valtioon näkyi Suomessa saksankielisen kulttuuritarjonnan laajentumisena. Molempien Saksojen kulttuuripanostuksia Suomeen selittää maiden poikkeuksellinen, tasaväkinen asema Suomessa. Idän ja lännen etupiirien välissä tasapainoileva Suomi ei tunnustanut kumpaakaan Saksaa ennen vuotta 1973. Sen sijaan kauppa- ja kulttuurisuhteet olivat tiiviit. Kilpailua suomalaisten mielistä ja sydämistä käy…
Short-Lived Play
Media history is still written largely from national perspectives so that the role of import and export, translations and franchises is seldom foregrounded. On geographically and linguistically limited markets, imported materials have nevertheless been crucial parts of popular print culture. This paper explores the market of ‘sex edutainment’ magazines in 1970s Finland, zooming specifically in on Leikki (‘Play’, 1976), a sex magazine for women tr…
Vallan ja vapauden linnake
Power and Glory, Netflix) pjuoni muuttui Venjn hykkyssodan myt erityisen
Golden era, revisited
Local flavour, film fantasies and shifting selections
The years 1972–1973 marked a period of transformation towards both hardcore print content and centralized production within the Finnish sex press. In a national context where the distribution and accessibility of screen porn was strictly regulated, periodicals remained the key platform for sexual content, and the leading ones were published by mainstream media houses also trading in women’s magazines and comics. Through examination of 15 sex maga…
Best friends forever – really? The group of friends as the ideal model of sociability in children’s animations
This article explores the intensifying friendship ideal current in children’s media culture. The article argues that children’s animations, such as Lego Friends , educate children about a desirable model of sociability, namely that of the closed group of friends. While the recent research on friendship has focused on the technological mechanisms of friendship in specific textual practices and platforms, the concept of friendship itself and its cu…
Murtumia talousostastolla
Laskeva kotimainen kysyntä on lisännyt lihateollisuuden intoa panostaa Aasian maihin suuntautuvaan vientikauppaan. Lihaviennin taloudellisesta kannattavuudesta ja eettisestä kestävyydestä on kuitenkin esitetty julkisuudessa epäilyksiä. Tässä kirjoituksessa käymme läpi argumentteja, joilla kotimaisen lihan kaukomaille suuntautuvaa vientikauppaa alan eri toimijoiden taholta perustellaan. Analyysin kohteena on aiheeseen syventyvä, Helsingin Sanomiss…
Muutosvastarintaa ruokamurroksessa
Hyvät lihat tarjouksessa
Artikkelissa tarkastellaan Keskon Väiski-tv-mainoksia, joita esitettiin televisiossa MTV:n ohjelmien yhteydessä 1970-luvun puolivälistä 1980-luvun puoliväliin. Väiski-mainokset muovasivat suomalaisten mielikuvia lihankulutukselle myönteisiksi, opastivat lihan käsittelyssä ja valmistuksessa ja kannustivat suomalaiskuluttajia ostamaan, tarjoamaan ja syömään lihaa.Viimeaikainen lihateollisuuden historiaa käsittelevä tutkimus muistuttaa, että lihanku…
Political science (10 works) · Sociology (10 works) · History (8 works) · History (8 works) · Law (8 works) · Law (8 works) · Media studies (8 works) · Art (7 works) · Gender Studies (6 works) · Gender Studies (6 works)