Josep Rom
Biographic Data
| ID | 2273575 |
|---|---|
| NAME | Josep Rom |
| GIVEN NAMES | Josep |
| FAMILY NAME | Rom |
| SIGNATURE | ROM J |
| AFFILIATIONS | Universitat Ramon Llull, Barcelona, Spain |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks
This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The me…
Evolución o revolución? Análisis de opinión y de percepciones por parte de los principales agentes transformadores de la cultura green en el ámbito del coche eléctrico en Londres y Barcelona
The current research wants to approach the reader to the definition of new communication policies in the usage and development of electric mobility in cooperation with universities of Barcelona, London and Milton Keynes (England) as well as companies and public administration from both countries. The first phase of the research was focused on describing the transformation agents- its perspectives and motivations-. The second phase of the research…
Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks
This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The me…
Evolución o revolución? Análisis de opinión y de percepciones por parte de los principales agentes transformadores de la cultura green en el ámbito del coche eléctrico en Londres y Barcelona
The current research wants to approach the reader to the definition of new communication policies in the usage and development of electric mobility in cooperation with universities of Barcelona, London and Milton Keynes (England) as well as companies and public administration from both countries. The first phase of the research was focused on describing the transformation agents- its perspectives and motivations-. The second phase of the research…
Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks
This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The me…
Law (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Advertising and Communication Studies (1 works) · Business (1 works) · Context (archaeology) (1 works) · Corporate Social Responsibility Reporting (1 works) · Economics (1 works) · Environmental Sustainability in Business (1 works)