John O Summers
Biographic Data
| ID | 228162 |
|---|---|
| NAME | John O Summers |
| GIVEN NAMES | John |
| FAMILY NAME | O Summers |
| SIGNATURE | SUMMERS J O |
| AFFILIATIONS | Halle Zoo |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1972 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
Measuring quality in the cultural sector
Those of us who run the cultural organisations that have participated in the Manchester Metrics pilot were so bemused by Sara Selwood's comments and assertions in her review that we felt a response
Primary and Secondary Validity of Consumer Purchase Probabilities
The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used
A Study of the Role of Beliefs and Intentions in Consistency Restoration
The relationships among beliefs, knowledge, intentions and behavior of cigarette smokers were studied. The results suggest consistency is being restored by stating an intention to quit or by espousing beliefs, some of which evidence factual or reasoning distortions. The concept of attitude has evolved from a relatively simple beginning as a unidimensional concept that re-ferred to the affect for or against some psychological object to a complex, …
Media Exposure Patterns of Consumer Innovators
A knowledge of the innovator or early buyer's media-exposure characteristics is essental to the new product advertiser. Data are presented which suggest that media vehicles differ dramatically in their ability to selectively reach innovators in each of six broad consumer product categories.
Measuring quality in the cultural sector
Those of us who run the cultural organisations that have participated in the Manchester Metrics pilot were so bemused by Sara Selwood's comments and assertions in her review that we felt a response
Media Exposure Patterns of Consumer Innovators
A knowledge of the innovator or early buyer's media-exposure characteristics is essental to the new product advertiser. Data are presented which suggest that media vehicles differ dramatically in their ability to selectively reach innovators in each of six broad consumer product categories.
A Study of the Role of Beliefs and Intentions in Consistency Restoration
The relationships among beliefs, knowledge, intentions and behavior of cigarette smokers were studied. The results suggest consistency is being restored by stating an intention to quit or by espousing beliefs, some of which evidence factual or reasoning distortions. The concept of attitude has evolved from a relatively simple beginning as a unidimensional concept that re-ferred to the affect for or against some psychological object to a complex, …
Primary and Secondary Validity of Consumer Purchase Probabilities
The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used
Measuring quality in the cultural sector
Those of us who run the cultural organisations that have participated in the Manchester Metrics pilot were so bemused by Sara Selwood's comments and assertions in her review that we felt a response
Advertising (2 works) · Business (2 works) · Cultural Industries and Urban Development (2 works) · Marketing (2 works) · Psychology (2 works) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Bunting (1 work) · Computer Science (1 work) · Consistency (knowledge bases (1 work)