Lorena Cano-Orón
Dados Biográficos
| ID | 233138 |
|---|---|
| NOME | Lorena Cano-Orón |
| PRENOMES | Lorena |
| SOBRENOME | Cano-Orón |
| ASSINATURA | CANO-ORÓN L |
| AFILIAÇÕES | Universitat de València |
| ORCID | 0000-0003-4270-1924 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 29 |
| TOTAL DE CITAÇÕES | 25 |
| TOTAL COMO AUTOR | 29 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2015 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Nostalgia Pop
TikTok is one of the most widely used social media platforms among young people in Spain and plays a key role in their news consumption. In a European context marked by the rise of the far right—characterized by discourses sympathetic to dictatorial pasts and the presence of disinformation in its activism—it is pertinent to analyze the imaginaries constructed on this platform regarding nostalgia for Spain’s dictatorial past. This study examines a…
Unstoppable Implementation. Technological Imaginaries on Artificial Intelligence in Southern European Journalism
Capítulo 6. La campaña subterránea
El fenómeno de la desinformación ha cobrado relevancia en los últimos años, especialmente en contextos políticos convulsos como las campañas electorales, donde se ha utilizado para influir en la opinión pública. Este estudio se centra en las elecciones de abril de 2019 en España, cuando se observaron casos de desinformación relacionados con la disputa electoral y la manipulación de la opinión pública a través de las redes sociales.Estos comicios …
Capítulo 11. La campaña por mensajería instantánea
En las Elecciones Generales de abril de 2019 en España, los partidos políticos adoptaron entre sus estrategias en el uso de plataformas de mensajería instantánea, especialmente WhatsApp y Telegram. El capítulo analiza el empleo de estas plataformas durante la precampaña y la campaña electoral.Telegram fue la aplicación más utilizada, destacando el PSOE por la frecuencia de sus mensajes. Sin embargo, las diferencias de uso entre Telegram y WhatsAp…
“Informativo matinal para ahorrar tiempo”. Un noticiario alternativo con fandom propio
El cómico Ángel Martín edita y presenta el Informativo matinal para ahorrar tiempo (IMPAT), un noticiario audiovisual diario de dos minutos de duración distribuido en las principales redes sociales, con una audiencia diaria de alrededor de un millón de visualizaciones. Este formato ha generado una comunidad de seguidores que expande su contenido original mediante la creación de informativos sectoriales miméticos. Este estudio analiza la agenda te…
Twitch's Second Phase of Development
Twitch is one of the leading platforms for live streaming audiovisual content, with a broad audience among the Gen Z population. Its growth in recent years has solidified a large Spanish-speaking streamer community that goes beyond gaming or eSports. The objective of this research is to conduct a comprehensive analysis of the activity of the most popular Spanish-language channels on Twitch, the demographic profiles of their streamers, and their t…
Types of discourse disseminated by food influencers
This research examines the discourse of nutrition influencers on Instagram within five European countries (France, Germany, Italy, Spain, and the United Kingdom) during 2021. The research aims to analyse the visual and textual content disseminated by these influencers and compare the predominant narratives among them. The corpus consists of 98 food influencers, and computer vision networks were employed to analyse visual discourse, linguistic ana…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
What are data sprints for
The data sprint approach enables various objectives for the digital methods community, from fostering interdisciplinary collaboration to providing teaching-learning spaces regarding creative methods. However, data sprints’ purpose, advantages and concrete results are still little known across disciplines. Thus, this paper presents four facets pertaining to and deriving from data sprints to explain their prospects for different (non-) academic com…
Evolución de la comunicación política digital (2011-2019)
Este trabajo estudia la utilización electoral de la blogosfera, Facebook, Twitter e Instagram por parte de la clase política española durante la última década. El objetivo es describir la evolución de su presencia en dichos canales, tanto de manera individual como multiplataforma, así como de su actividad y notoriedad en cada uno de ellos. La investigación aplica un análisis cuantitativo longitudinal a un corpus formado por los blogs y las cuenta…
Media’s portrayal of CAM
The media are a key element in being able to assess how the climate of public opinion regarding Complementary and Alternative Medicines (CAM) has evolved over the years. The aim of this study is to explore the variation of the media representations along 40 years (1979–2018) in Spanish newspapers to assess if the press has contributed to legitimise, delegitimise or maintain the status quo of these therapies. From quantitative and qualitative appr…
De la localización a la movilización. Evolución del uso electoral de Instagram en España de 2015 a 2019
Este artículo analiza la evolución del uso electoral de Instagram en España, desde sus inicios como canal de comunicación política hasta su actual consolidación. Se aplica un análisis de contenido de once variables a las dimensiones formal, espacial, personal, temático-discursiva e interactiva de la actividad desarrollada en esta red social por los candidatos a la presidencia del Gobierno de España de los partidos que concurrieron con una mayor e…
Covid-19 vaccine disinformation on YouTube
COVID-19 has generated a social crisis that has required the production of vast amounts of information of various types, including medical. In this scenario, hoaxes and fake news about health issues have also increased, encouraging disobedience of lockdown restrictions and opposition to vaccination against the disease. At the same time, because of their structure and functioning, social media networks have facilitated the production and distribut…
Characteristics of the Spanish podcast sphere. Between democratization and commercial logic
After an initial period characterized by experimentation, amateurism, small audiences, technological difficulties, and scarce funding, podcasting is now fully consolidated. The aim of this paper is to analyze the characteristics of the Spanish podcast sphere: its structural, personal, thematic, formal, economic, and dissemination aspects. To this end, a content analysis of 21 variables was applied to the 206 programs that attained the highest pop…
Exploratory study of the hoaxes spread via WhatsApp in Spain to prevent and/or cure Covid-19
To review the hoaxes’ characteristics spread through WhatsApp in Spain during COVID-19 lockdown and identify what kind of substances were promoted for consumption or application. A phone number was activated to receive hoaxes via WhatsApp. A total of 2353 messages were collected, and among those 584 different hoaxes were identified and validated, between March 18 and April 18, 2020. From these 584 hoaxes, a sub-sample of 126 was selected, exclusi…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networ…
Mediatisation and Rallies during the 2019 Valencian Regional Election
This paper analyses how political rallies develop in an age of intense mediatisation in which politicians and media influence one another. In this connection, we look at the Regional Elections held in the Valencian Autonomous Community in April 2019. For the first time, these coincided with a General Election, so that even more was at stake than usual. We wanted to know how political rallies were designed and what impact they had on both social n…
Media and Science Policy
This paper analyses the synergies between press and politics in the debate on the regulation of complementary and alternative medicines (CAM) in Spain between 1979 and 2018. We argue that longitudinal analysis and comparison of this interaction and synergy reveal how the mainstream discourse has shifted. We use a dataset of news ( N = 2,059), a news sample ( n = 325) and a dataset of parliamentary records ( N = 86). Using both quantitative and qu…
Media crisis and disinformation
Disinformation is a communicative phenomenon that frequently feeds on political or electoral topics, as well as other aspects of our reality. This research takes as a case study the coverage given by the Spanish digital media to a hoax broadcast during the Filomena storm in 2021 that insisted that the snow was plastic. The purpose of this work is to analyze the instrumentalization of fake information as an expression of the information media cris…
Global Spaces for Local Politics
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
Materiales y evaluación del nivel de alfabetización para el reconocimiento de bots sociales en contextos de desinformación política
El ecosistema de medios está en constante cambio, transformándose a un ritmo que las instituciones educativas no pueden seguir. En esta transformación mediática se ha introducido la inteligencia artificial (IA), adaptada a las redes sociales con diversos fines, también políticos. Este trabajo se centra en la IA en formato bot como herramienta automatizada para publicar contenido en Twitter y en las competencias necesarias para identificarlos. Los…
Mediatització i mítings durant la campanya a les eleccions autonòmiques valencianes de 2019
Aquest article pretén analitzar com es desenvolupen els mítings electorals en un període d'intensa mediatització, en el qual els mitjans de comunicació i els polítics s'influeixen mútuament. Amb aquest objectiu, prenem com a referència les eleccions autonòmiques a la Comunitat Valenciana celebrades l'abril de 2019, que van coincidir per primera vegada amb unes eleccions generals, de manera que la campanya va adquirir més rellevància que en cites …
A Twitter campaign against pseudoscience
The main objective of this article is to analyse the sceptical movement’s discourse on complementary therapies in Spain, as well as comprehend its mobilisation against these therapies. Over the past 2 years, the Spanish sceptical movement, constituted by citizen’s associations against unconventional therapies and in favour of evidence-based medicine, has increased its activism which, as a result, is now more familiar to the public. To perform thi…
Dr. Google, what can you tell me about homeopathy? Comparative study of the top10 websites in the United States, United Kingdom, France, Mexico and Spain
The present work has
Valoración y confianza de los espectadores de los programas de salud de TVE
Televisión Española (TVE) ha hecho posible la divulgación de temas médicos en la temporada de 2016 a través de los cuatro programas especializados en salud: Saber vivir, Centro médico, Esto es vida y El ojo clínico. Con el objetivo de conocer mejor su recepción por parte de los telespectadores, este estudio analiza, por un lado, los datos oficiales de audimetría y, por otro, los de una encuesta lanzada a través de las redes sociales. Con el cuest…
El debate sobre Europa en Twitter. Discursos y estrategias de los candidatos de las elecciones al Parlamento Europeo de 2014 en España
This article describes the electoral campaign developed in social networks (specifically Twitter) by candidates of eight Spanish political parties in European Parliament elections of May 2014. The main objective of the analysis is see to what extent the discourse of candidates is framed to European or national scope issues. The analysis suggests three complementary methodological approaches: a quantitative analysis of the activity of the candidat…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
Global Spaces for Local Politics
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
Political candidates in infotainment programmes and their emotional effects on Twitter
The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these…
Unstoppable Implementation. Technological Imaginaries on Artificial Intelligence in Southern European Journalism
Twitch's Second Phase of Development
Twitch is one of the leading platforms for live streaming audiovisual content, with a broad audience among the Gen Z population. Its growth in recent years has solidified a large Spanish-speaking streamer community that goes beyond gaming or eSports. The objective of this research is to conduct a comprehensive analysis of the activity of the most popular Spanish-language channels on Twitch, the demographic profiles of their streamers, and their t…
El debate sobre Europa en Twitter. Discursos y estrategias de los candidatos de las elecciones al Parlamento Europeo de 2014 en España
This article describes the electoral campaign developed in social networks (specifically Twitter) by candidates of eight Spanish political parties in European Parliament elections of May 2014. The main objective of the analysis is see to what extent the discourse of candidates is framed to European or national scope issues. The analysis suggests three complementary methodological approaches: a quantitative analysis of the activity of the candidat…
Citizen engagement on Spanish political parties’ Facebook pages
Political parties' use of social networks to spread their messages allows for citizen engagement and fosters debate among social networks users. In this paper, we analyze said engagement in the comments written by citizens on the Facebook pages of the major Spanish political parties during the 2015 general election campaign. We describe the characteristics of citizen engagement in a political context and determine if there are any differences amo…
Participación ciudadana en los perfiles de Facebook de los partidos españoles. Análisis de comentarios en la campaña electoral de 2015
El uso de redes sociales por parte de los partidos políticos para la difusión de sus mensajes posibilita la participación ciudadana y la creación de debate entre los usuarios. El presente estudio analiza esta participación a través de los comentarios que escriben los ciudadanos en las páginas de Facebook de los principales partidos políticos españoles durante la campaña de las elecciones generales de 2015. El objetivo es establecer las caracterís…
Political candidates in infotainment programmes and their emotional effects on Twitter
The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these…
A Twitter campaign against pseudoscience
The main objective of this article is to analyse the sceptical movement’s discourse on complementary therapies in Spain, as well as comprehend its mobilisation against these therapies. Over the past 2 years, the Spanish sceptical movement, constituted by citizen’s associations against unconventional therapies and in favour of evidence-based medicine, has increased its activism which, as a result, is now more familiar to the public. To perform thi…
Dr. Google, what can you tell me about homeopathy? Comparative study of the top10 websites in the United States, United Kingdom, France, Mexico and Spain
The present work has
Valoración y confianza de los espectadores de los programas de salud de TVE
Televisión Española (TVE) ha hecho posible la divulgación de temas médicos en la temporada de 2016 a través de los cuatro programas especializados en salud: Saber vivir, Centro médico, Esto es vida y El ojo clínico. Con el objetivo de conocer mejor su recepción por parte de los telespectadores, este estudio analiza, por un lado, los datos oficiales de audimetría y, por otro, los de una encuesta lanzada a través de las redes sociales. Con el cuest…
Materiales y evaluación del nivel de alfabetización para el reconocimiento de bots sociales en contextos de desinformación política
El ecosistema de medios está en constante cambio, transformándose a un ritmo que las instituciones educativas no pueden seguir. En esta transformación mediática se ha introducido la inteligencia artificial (IA), adaptada a las redes sociales con diversos fines, también políticos. Este trabajo se centra en la IA en formato bot como herramienta automatizada para publicar contenido en Twitter y en las competencias necesarias para identificarlos. Los…
Mediatització i mítings durant la campanya a les eleccions autonòmiques valencianes de 2019
Aquest article pretén analitzar com es desenvolupen els mítings electorals en un període d'intensa mediatització, en el qual els mitjans de comunicació i els polítics s'influeixen mútuament. Amb aquest objectiu, prenem com a referència les eleccions autonòmiques a la Comunitat Valenciana celebrades l'abril de 2019, que van coincidir per primera vegada amb unes eleccions generals, de manera que la campanya va adquirir més rellevància que en cites …
Exploratory study of the hoaxes spread via WhatsApp in Spain to prevent and/or cure Covid-19
To review the hoaxes’ characteristics spread through WhatsApp in Spain during COVID-19 lockdown and identify what kind of substances were promoted for consumption or application. A phone number was activated to receive hoaxes via WhatsApp. A total of 2353 messages were collected, and among those 584 different hoaxes were identified and validated, between March 18 and April 18, 2020. From these 584 hoaxes, a sub-sample of 126 was selected, exclusi…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networ…
Mediatisation and Rallies during the 2019 Valencian Regional Election
This paper analyses how political rallies develop in an age of intense mediatisation in which politicians and media influence one another. In this connection, we look at the Regional Elections held in the Valencian Autonomous Community in April 2019. For the first time, these coincided with a General Election, so that even more was at stake than usual. We wanted to know how political rallies were designed and what impact they had on both social n…
Media and Science Policy
This paper analyses the synergies between press and politics in the debate on the regulation of complementary and alternative medicines (CAM) in Spain between 1979 and 2018. We argue that longitudinal analysis and comparison of this interaction and synergy reveal how the mainstream discourse has shifted. We use a dataset of news ( N = 2,059), a news sample ( n = 325) and a dataset of parliamentary records ( N = 86). Using both quantitative and qu…
Media crisis and disinformation
Disinformation is a communicative phenomenon that frequently feeds on political or electoral topics, as well as other aspects of our reality. This research takes as a case study the coverage given by the Spanish digital media to a hoax broadcast during the Filomena storm in 2021 that insisted that the snow was plastic. The purpose of this work is to analyze the instrumentalization of fake information as an expression of the information media cris…
Global Spaces for Local Politics
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
What are data sprints for
The data sprint approach enables various objectives for the digital methods community, from fostering interdisciplinary collaboration to providing teaching-learning spaces regarding creative methods. However, data sprints’ purpose, advantages and concrete results are still little known across disciplines. Thus, this paper presents four facets pertaining to and deriving from data sprints to explain their prospects for different (non-) academic com…
Evolución de la comunicación política digital (2011-2019)
Este trabajo estudia la utilización electoral de la blogosfera, Facebook, Twitter e Instagram por parte de la clase política española durante la última década. El objetivo es describir la evolución de su presencia en dichos canales, tanto de manera individual como multiplataforma, así como de su actividad y notoriedad en cada uno de ellos. La investigación aplica un análisis cuantitativo longitudinal a un corpus formado por los blogs y las cuenta…
Media’s portrayal of CAM
The media are a key element in being able to assess how the climate of public opinion regarding Complementary and Alternative Medicines (CAM) has evolved over the years. The aim of this study is to explore the variation of the media representations along 40 years (1979–2018) in Spanish newspapers to assess if the press has contributed to legitimise, delegitimise or maintain the status quo of these therapies. From quantitative and qualitative appr…
De la localización a la movilización. Evolución del uso electoral de Instagram en España de 2015 a 2019
Este artículo analiza la evolución del uso electoral de Instagram en España, desde sus inicios como canal de comunicación política hasta su actual consolidación. Se aplica un análisis de contenido de once variables a las dimensiones formal, espacial, personal, temático-discursiva e interactiva de la actividad desarrollada en esta red social por los candidatos a la presidencia del Gobierno de España de los partidos que concurrieron con una mayor e…
Covid-19 vaccine disinformation on YouTube
COVID-19 has generated a social crisis that has required the production of vast amounts of information of various types, including medical. In this scenario, hoaxes and fake news about health issues have also increased, encouraging disobedience of lockdown restrictions and opposition to vaccination against the disease. At the same time, because of their structure and functioning, social media networks have facilitated the production and distribut…
Characteristics of the Spanish podcast sphere. Between democratization and commercial logic
After an initial period characterized by experimentation, amateurism, small audiences, technological difficulties, and scarce funding, podcasting is now fully consolidated. The aim of this paper is to analyze the characteristics of the Spanish podcast sphere: its structural, personal, thematic, formal, economic, and dissemination aspects. To this end, a content analysis of 21 variables was applied to the 206 programs that attained the highest pop…
Types of discourse disseminated by food influencers
This research examines the discourse of nutrition influencers on Instagram within five European countries (France, Germany, Italy, Spain, and the United Kingdom) during 2021. The research aims to analyse the visual and textual content disseminated by these influencers and compare the predominant narratives among them. The corpus consists of 98 food influencers, and computer vision networks were employed to analyse visual discourse, linguistic ana…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
Capítulo 6. La campaña subterránea
El fenómeno de la desinformación ha cobrado relevancia en los últimos años, especialmente en contextos políticos convulsos como las campañas electorales, donde se ha utilizado para influir en la opinión pública. Este estudio se centra en las elecciones de abril de 2019 en España, cuando se observaron casos de desinformación relacionados con la disputa electoral y la manipulación de la opinión pública a través de las redes sociales.Estos comicios …
Capítulo 11. La campaña por mensajería instantánea
En las Elecciones Generales de abril de 2019 en España, los partidos políticos adoptaron entre sus estrategias en el uso de plataformas de mensajería instantánea, especialmente WhatsApp y Telegram. El capítulo analiza el empleo de estas plataformas durante la precampaña y la campaña electoral.Telegram fue la aplicación más utilizada, destacando el PSOE por la frecuencia de sus mensajes. Sin embargo, las diferencias de uso entre Telegram y WhatsAp…
Political science (23 obras) · Social Media and Politics (14 obras) · Art (12 obras) · Law (12 obras) · Sociology (12 obras) · Advertising (10 obras) · Business (10 obras) · Humanities (10 obras) · Media studies (10 obras) · Politics (10 obras)