Manuel Jesús Sánchez-Franco
Biographic Data
| ID | 2333742 |
|---|---|
| NAME | Manuel Jesús Sánchez-Franco |
| GIVEN NAMES | Manuel Jesús |
| FAMILY NAME | Sánchez-Franco |
| SIGNATURE | SÁNCHEZ-FRANCO M J |
| AFFILIATIONS | Universidad de Sevilla |
| ORCID | 0000-0002-8042-3550 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 3 |
Alcohol versus sponsorship: Effectiveness in sports posters
Purpose The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship. Design/methodology/approach The experiment was performed on 180 …
Exploring gender-based influences on key features of Airbnb accommodations
Our research aims to address the following research questions: (a) \nto identify guests’ hidden experiences in a distribution of terms \nover a fixed vocabulary by analysing a bulk set of online reviews \nthrough the process of text mining, and in particular, (b) to assess \nif the Airbnb guest experience represented in them can be used \nto enhance Airbnb services. On the other hand, our study analyses the relationship between the topics identif…
Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares
Purpose The purpose of this paper is to analyze the occurrence of terms to identify the relevant topics and then to investigate the area (based on topics) of hospitality services that is highly associated with relationship quality. This research represents an opportunity to fill the gap in the current literature, and clarify the understanding of guests’ affective states by evaluating all aspects of their relationship with a hotel. Design/methodol…
Variance-Based Structural Equation Modeling: Guidelines for Using Partial Least Squares in Information Systems Research
Partial Least Squares (PLS) is an efficient statistical technique that is highly suited for Information Systems research. In this chapter, the authors propose both the theory underlying PLS and a discussion of the key differences between covariance-based SEM and variance-based SEM, i.e., PLS. In particular, authors: (a) provide an analysis of the origin, development, and features of PLS, and (b) discuss analysis problems as diverse as the nature …
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limit…
Web acceptance and usage model: A comparison between goal‐directed and experiential web users
Purpose To analyse the web acceptance and usage between goal‐directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM (technology acceptance model) value – traditionally related to extrinsic motives. Design/methodology/approach A survey instrument was used to gather data to test the relationships shown in the research model. Data were collected from a sample of online questionnaires fill…
Personal factors affecting users’ Web session lengths
The objective in this study is to evaluate the mediating role of personal factors affecting the Web behaviour and in turn the length of Web sessions as a highly‐subjective variable among individuals. This could be used to explain and improve the users’ experience of being and acting in the Web. The present study uses a flow‐ versus goal‐directed theoretical and practical approach to determine the influence of personal factors on Web behaviours an…
Web acceptance and usage model: A comparison between goal‐directed and experiential web users
Purpose To analyse the web acceptance and usage between goal‐directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM (technology acceptance model) value – traditionally related to extrinsic motives. Design/methodology/approach A survey instrument was used to gather data to test the relationships shown in the research model. Data were collected from a sample of online questionnaires fill…
Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares
Purpose The purpose of this paper is to analyze the occurrence of terms to identify the relevant topics and then to investigate the area (based on topics) of hospitality services that is highly associated with relationship quality. This research represents an opportunity to fill the gap in the current literature, and clarify the understanding of guests’ affective states by evaluating all aspects of their relationship with a hotel. Design/methodol…
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limit…
Personal factors affecting users’ Web session lengths
The objective in this study is to evaluate the mediating role of personal factors affecting the Web behaviour and in turn the length of Web sessions as a highly‐subjective variable among individuals. This could be used to explain and improve the users’ experience of being and acting in the Web. The present study uses a flow‐ versus goal‐directed theoretical and practical approach to determine the influence of personal factors on Web behaviours an…
Web acceptance and usage model: A comparison between goal‐directed and experiential web users
Purpose To analyse the web acceptance and usage between goal‐directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM (technology acceptance model) value – traditionally related to extrinsic motives. Design/methodology/approach A survey instrument was used to gather data to test the relationships shown in the research model. Data were collected from a sample of online questionnaires fill…
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limit…
Variance-Based Structural Equation Modeling: Guidelines for Using Partial Least Squares in Information Systems Research
Partial Least Squares (PLS) is an efficient statistical technique that is highly suited for Information Systems research. In this chapter, the authors propose both the theory underlying PLS and a discussion of the key differences between covariance-based SEM and variance-based SEM, i.e., PLS. In particular, authors: (a) provide an analysis of the origin, development, and features of PLS, and (b) discuss analysis problems as diverse as the nature …
Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares
Purpose The purpose of this paper is to analyze the occurrence of terms to identify the relevant topics and then to investigate the area (based on topics) of hospitality services that is highly associated with relationship quality. This research represents an opportunity to fill the gap in the current literature, and clarify the understanding of guests’ affective states by evaluating all aspects of their relationship with a hotel. Design/methodol…
Alcohol versus sponsorship: Effectiveness in sports posters
Purpose The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship. Design/methodology/approach The experiment was performed on 180 …
Exploring gender-based influences on key features of Airbnb accommodations
Our research aims to address the following research questions: (a) \nto identify guests’ hidden experiences in a distribution of terms \nover a fixed vocabulary by analysing a bulk set of online reviews \nthrough the process of text mining, and in particular, (b) to assess \nif the Airbnb guest experience represented in them can be used \nto enhance Airbnb services. On the other hand, our study analyses the relationship between the topics identif…
Computer Science (7 works) · Psychology (6 works) · Digital Marketing and Social Media (5 works) · Technology Adoption and User Behaviour (4 works) · Advertising (3 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Data science (3 works) · Knowledge management (3 works) · Machine learning (3 works)