Philip Gendall
Biographic Data
| ID | 234404 |
|---|---|
| NAME | Philip Gendall |
| GIVEN NAMES | Philip |
| FAMILY NAME | Gendall |
| SIGNATURE | GENDALL P |
| AFFILIATIONS | University of Otago |
| ORCID | 0000-0002-2459-6393 |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The case against duty-free tobacco sales: An analysis from Aotearoa (New Zealand)
Duty-free sales of tobacco products represent a government-sanctioned price discount that has undermined Aotearoa's Smokefree 2025 goal and its obligations as a Party to the Framework Convention on Tobacco Control
Nicotine beliefs and perceptions of low nicotine labels and mitigating statements among people who do and do not smoke: A cross-sectional study from Aotearoa New Zealand
Misunderstanding of VLNCs as less harmful than regular cigarettes is widespread; VLN messages may reinforce this misperception, which mitigating statements did not correct among people who smoke. As an alternative to VLN messages, policy makers could consider introducing VLNCs on a specified date and developing public information campaigns; these measures would avoid phase-in confusion and obviate the need for VLN messaging
Going ‘Super Value’ in New Zealand: Cigarette pricing strategies during a period of sustained annual excise tax increases
Between 2010 and 2020, NZ tobacco companies introduced more Super Value cigarette brands and shifted excise tax increases to reduce the impact these had on low-priced brands. Setting a minimum retail price for cigarettes could curtail tobacco companies' ability to undermine tobacco taxation policies designed to reduce smoking
New Zealand roll‐your‐own smokers' reaction to novel roll‐your‐own tobacco packaging warning labels
Analysis of on-pack messages for e-liquids: A discrete choice study
On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers
Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the Covid-19 lockdown: A cross-sectional study
New Zealand's early response to the novel coronavirus pandemic included a strict lockdown which eliminated community transmission of COVID-19. However, this success was not without cost, both economic and social. In our study, we examined the psychological wellbeing of New Zealanders during the COVID-19 lockdown when restrictions reduced social contact, limited recreation opportunities, and resulted in job losses and financial insecurity. We cond…
Role of flavours in vaping uptake and cessation among New Zealand smokers and non-smokers: A cross-sectional study
Flavours play a major role in vaping initiation for current smokers, former smokers and vaping-susceptible non-smokers, and remain important to those who continue vaping. Our findings highlight the need for regulation that allows some flavour diversity without the extravagant marketing currently used to promote vaping and e-liquids
Roll-your-own smokers’ reactions to cessation-efficacy messaging integrated into tobacco packaging design: A sequential mixed-methods study
Integrating cessation-related messaging within tobacco packaging could be a high reach, just-in-time micro-intervention at the point of decision-making. Enhanced efficacy messages could complement and enhance PWLs, and support quitting among groups where smoking prevalence is especially high
Butting out: An analysis of support for measures to address tobacco product waste
Strategies to increase awareness of tobacco companies' role in creating TPW could foster political support for producer responsibility measures that require the industry to manage TPW. Nevertheless, policy measures should continue to foster smoking cessation and decrease uptake, as reducing smoking prevalence presents the best long-term solution to addressing TPW
Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes
FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs
Prevalence and characteristics of tobacco purchases in convenience stores: Results of a postpurchase intercept survey in Dunedin, New Zealand
Tobacco products constitute a small proportion of items purchased from Dunedin convenience stores and are typically not purchased with non-tobacco items. Our findings are inconsistent with arguments that most small retailers rely on tobacco sales
Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers
Illustrating the harms smoking causes to vulnerable groups may reduce the temporal distance and perceived control over smoking that young adults use to rationalise health warnings. Introducing more diverse warnings could recognise heterogeneity within smoker and susceptible non-smoker populations, and complement warnings featuring long-term health harms
Predicting behaviour: Comparing the performance of factual versus attitudinal approaches
Despite years of refinement and improvement to questionnaire design, the need remains to identify effective, but ‘user-friendly’ questioning procedures to predict behaviour, without compromising predictive performance. Questionnaires developed to predict behaviour typically use an attitudinal approach. However, those types of questionnaires are associated with increased respondent fatigue, decreased question comprehension, opposition to question …
Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging
These two experiments suggest standardised packaging and larger warning labels could have a similar overall effect on adult New Zealand smokers as a 5% tobacco price increase. The findings provide further evidence for the efficacy of standardised packaging, which focuses primarily on reducing youth initiation, and suggest this measure will also bring notable benefits to adult smokers
Effects of brand variants on smokers’ choice behaviours and risk perceptions
Some descriptors significantly enhance the appeal of tobacco products among different groups of smokers and may undermine plain packaging's dissuasive intent. Policymakers should explicitly regulate variant names to avoid the 'poetry on a package' evident in Australia. Options include disallowing new descriptors, limiting the number of descriptors permitted or banning descriptors altogether
Dissuasive cigarette sticks: The next step in standardised (‘plain’) packaging
Dissuasive sticks could enhance the effect of standardised packaging, particularly among older smokers who are often more heavily addicted and resistant to change. Countries introducing standardised packaging legislation should take the opportunity to denormalise the appearance of cigarette sticks, in addition to removing external tobacco branding from packs and increasing the warning size
A comparison of on-pack Quitline information formats
Reformatting Quitline information could improve its visual salience and readability and capitalise on the dissonance that pictorial warning labels and plain packaging create. Enhancing stimuli that may prompt smokers to try and quit, affirming their decision to do so and prompting the use of cessation support could increase the number and success of quit attempts
A qualitative exploration of young adult smokers’ responses to novel tobacco warnings
Participants regarded warnings featuring proximal social risks as more salient and they were less likely to rationalise these as irrelevant. Social risk messages merit further investigation to examine their potential as a complement to traditional health warnings
Advancing the retail endgame: Public perceptions of retail policy interventions
Public support for more progressive 'endgame' retail measures could catalyse policy action which, in turn, could offer greater protection to young people and accelerate declines in smoking prevalence. Mandatory tobacco-free retail zones around schools, and requiring stores selling tobacco to stock cessation products received strong support, even among daily smokers; both measures would reduce youth exposure to tobacco while providing smokers with…
A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories
Tobacco packaging uses logos, colours and imagery to create desirable connotations that promote and reinforce smoking. By functioning in the same way as advertising, on-pack branding breaches Article 13 of the FCTC and refutes tobacco companies' claims that pack livery serves only as an indentifying device that simplifies smokers' decision-making. Given this evidence, signatories should see plain packaging policies as a priority consistent with t…
Social smokers' management of conflicted identities: Table 1
Although social smokers regret smoking, their retrospective remorse was insufficient to promote behaviour change, and environmental modifications appear more likely to promote smoke-free behaviours among social smokers. Participants strongly supported extending the smoke-free areas outside bars, a measure that would help decouple their alcohol-fuelled behaviours from the identity to which they aspire
Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption
We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how rem…
Tobacco retail displays: A comparison of industry arguments and retailers' experiences
Removing in-store tobacco displays may increase rather than decrease store safety. Our findings reveal that retailers' experiences differed in many ways from tobacco companies' predictions and suggest that industry arguments against display removal lack objective support and are self-serving
Effects of dissuasive packaging on young adult smokers
Plain packs that feature large graphic health warnings are significantly more likely to promote cessation among young adult smokers than fully or partially branded packs. The findings support the introduction of plain packaging and suggest use of unbranded package space to feature larger health warnings would further promote cessation
Alternatives to Prepaid Monetary Incentives in Mail Surveys
The success of these monetary incentives is generally attributed to the fact that they are unconditional rather than conditional. Potential respondents receive the incentive even if they do not take part in the survey, but are assumed to be more willing to participate because compliance is seen as the repayment of a gift or favor. However, in 1998 New Zealand postal legislation was changed to prohibit the sending of currency by mail. Thus, the pr…
Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption
We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how rem…
Alternatives to Prepaid Monetary Incentives in Mail Surveys
The success of these monetary incentives is generally attributed to the fact that they are unconditional rather than conditional. Potential respondents receive the incentive even if they do not take part in the survey, but are assumed to be more willing to participate because compliance is seen as the repayment of a gift or favor. However, in 1998 New Zealand postal legislation was changed to prohibit the sending of currency by mail. Thus, the pr…
Can You Judge a Questionnaire by its Cover? The Effect of Questionnaire Cover Design on Mail Survey Response
Journal Article Can You Judge a Questionnaire by its Cover? The Effect of Questionnaire Cover Design on Mail Survey Response Get access Philip Gendall Philip Gendall Philip Gendall is Professor of Marketing at Massey University, Palmerston North, New Zealand. Correspondence should be addressed to: Professor Philip Gendall, Department of Marketing, Massey University, Private Bag 11–222, Palmerston North, New Zealand. E-mail: [email protected]…
Respondent Understanding of the 1999 Referendum Question on a Reform of the New Zealand Justice System
A referendum question at the 1999 New Zealand general election resulted in a 92% 'Yes' vote in favour of reform of the New Zealand justice system. However, even supporters of the referendum conceded the question was poorly designed and open to different interpretations. To examine these interpretations, we deconstructed the referendum question into five constituent questions and tested these on a sample of potential voters. Support for the consti…
Respondent Understanding of the 1999 Referendum Question on a Reform of the New Zealand Justice System
A referendum question at the 1999 New Zealand general election resulted in a 92% 'Yes' vote in favour of reform of the New Zealand justice system. However, even supporters of the referendum conceded the question was poorly designed and open to different interpretations. To examine these interpretations, we deconstructed the referendum question into five constituent questions and tested these on a sample of potential voters. Support for the consti…
Can You Judge a Questionnaire by its Cover? The Effect of Questionnaire Cover Design on Mail Survey Response
Journal Article Can You Judge a Questionnaire by its Cover? The Effect of Questionnaire Cover Design on Mail Survey Response Get access Philip Gendall Philip Gendall Philip Gendall is Professor of Marketing at Massey University, Palmerston North, New Zealand. Correspondence should be addressed to: Professor Philip Gendall, Department of Marketing, Massey University, Private Bag 11–222, Palmerston North, New Zealand. E-mail: [email protected]…
Alternatives to Prepaid Monetary Incentives in Mail Surveys
The success of these monetary incentives is generally attributed to the fact that they are unconditional rather than conditional. Potential respondents receive the incentive even if they do not take part in the survey, but are assumed to be more willing to participate because compliance is seen as the repayment of a gift or favor. However, in 1998 New Zealand postal legislation was changed to prohibit the sending of currency by mail. Thus, the pr…
Effects of dissuasive packaging on young adult smokers
Plain packs that feature large graphic health warnings are significantly more likely to promote cessation among young adult smokers than fully or partially branded packs. The findings support the introduction of plain packaging and suggest use of unbranded package space to feature larger health warnings would further promote cessation
Tobacco retail displays: A comparison of industry arguments and retailers' experiences
Removing in-store tobacco displays may increase rather than decrease store safety. Our findings reveal that retailers' experiences differed in many ways from tobacco companies' predictions and suggest that industry arguments against display removal lack objective support and are self-serving
A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories
Tobacco packaging uses logos, colours and imagery to create desirable connotations that promote and reinforce smoking. By functioning in the same way as advertising, on-pack branding breaches Article 13 of the FCTC and refutes tobacco companies' claims that pack livery serves only as an indentifying device that simplifies smokers' decision-making. Given this evidence, signatories should see plain packaging policies as a priority consistent with t…
Social smokers' management of conflicted identities: Table 1
Although social smokers regret smoking, their retrospective remorse was insufficient to promote behaviour change, and environmental modifications appear more likely to promote smoke-free behaviours among social smokers. Participants strongly supported extending the smoke-free areas outside bars, a measure that would help decouple their alcohol-fuelled behaviours from the identity to which they aspire
Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption
We use brand association and symbolic consumption theory to explore how plain cigarette packaging would influence the identities young adults cocreate with tobacco products. Group discussions and in-depth interviews with 86 young adult smokers and nonsmokers investigated how participants perceive tobacco branding and plain cigarette packaging with larger health warnings. We examined the transcript data using thematic analysis and explored how rem…
A qualitative exploration of young adult smokers’ responses to novel tobacco warnings
Participants regarded warnings featuring proximal social risks as more salient and they were less likely to rationalise these as irrelevant. Social risk messages merit further investigation to examine their potential as a complement to traditional health warnings
Advancing the retail endgame: Public perceptions of retail policy interventions
Public support for more progressive 'endgame' retail measures could catalyse policy action which, in turn, could offer greater protection to young people and accelerate declines in smoking prevalence. Mandatory tobacco-free retail zones around schools, and requiring stores selling tobacco to stock cessation products received strong support, even among daily smokers; both measures would reduce youth exposure to tobacco while providing smokers with…
A comparison of on-pack Quitline information formats
Reformatting Quitline information could improve its visual salience and readability and capitalise on the dissonance that pictorial warning labels and plain packaging create. Enhancing stimuli that may prompt smokers to try and quit, affirming their decision to do so and prompting the use of cessation support could increase the number and success of quit attempts
Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging
These two experiments suggest standardised packaging and larger warning labels could have a similar overall effect on adult New Zealand smokers as a 5% tobacco price increase. The findings provide further evidence for the efficacy of standardised packaging, which focuses primarily on reducing youth initiation, and suggest this measure will also bring notable benefits to adult smokers
Effects of brand variants on smokers’ choice behaviours and risk perceptions
Some descriptors significantly enhance the appeal of tobacco products among different groups of smokers and may undermine plain packaging's dissuasive intent. Policymakers should explicitly regulate variant names to avoid the 'poetry on a package' evident in Australia. Options include disallowing new descriptors, limiting the number of descriptors permitted or banning descriptors altogether
Dissuasive cigarette sticks: The next step in standardised (‘plain’) packaging
Dissuasive sticks could enhance the effect of standardised packaging, particularly among older smokers who are often more heavily addicted and resistant to change. Countries introducing standardised packaging legislation should take the opportunity to denormalise the appearance of cigarette sticks, in addition to removing external tobacco branding from packs and increasing the warning size
Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers
Illustrating the harms smoking causes to vulnerable groups may reduce the temporal distance and perceived control over smoking that young adults use to rationalise health warnings. Introducing more diverse warnings could recognise heterogeneity within smoker and susceptible non-smoker populations, and complement warnings featuring long-term health harms
Predicting behaviour: Comparing the performance of factual versus attitudinal approaches
Despite years of refinement and improvement to questionnaire design, the need remains to identify effective, but ‘user-friendly’ questioning procedures to predict behaviour, without compromising predictive performance. Questionnaires developed to predict behaviour typically use an attitudinal approach. However, those types of questionnaires are associated with increased respondent fatigue, decreased question comprehension, opposition to question …
Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes
FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs
Prevalence and characteristics of tobacco purchases in convenience stores: Results of a postpurchase intercept survey in Dunedin, New Zealand
Tobacco products constitute a small proportion of items purchased from Dunedin convenience stores and are typically not purchased with non-tobacco items. Our findings are inconsistent with arguments that most small retailers rely on tobacco sales
Butting out: An analysis of support for measures to address tobacco product waste
Strategies to increase awareness of tobacco companies' role in creating TPW could foster political support for producer responsibility measures that require the industry to manage TPW. Nevertheless, policy measures should continue to foster smoking cessation and decrease uptake, as reducing smoking prevalence presents the best long-term solution to addressing TPW
Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the Covid-19 lockdown: A cross-sectional study
New Zealand's early response to the novel coronavirus pandemic included a strict lockdown which eliminated community transmission of COVID-19. However, this success was not without cost, both economic and social. In our study, we examined the psychological wellbeing of New Zealanders during the COVID-19 lockdown when restrictions reduced social contact, limited recreation opportunities, and resulted in job losses and financial insecurity. We cond…
Role of flavours in vaping uptake and cessation among New Zealand smokers and non-smokers: A cross-sectional study
Flavours play a major role in vaping initiation for current smokers, former smokers and vaping-susceptible non-smokers, and remain important to those who continue vaping. Our findings highlight the need for regulation that allows some flavour diversity without the extravagant marketing currently used to promote vaping and e-liquids
Roll-your-own smokers’ reactions to cessation-efficacy messaging integrated into tobacco packaging design: A sequential mixed-methods study
Integrating cessation-related messaging within tobacco packaging could be a high reach, just-in-time micro-intervention at the point of decision-making. Enhanced efficacy messages could complement and enhance PWLs, and support quitting among groups where smoking prevalence is especially high
New Zealand roll‐your‐own smokers' reaction to novel roll‐your‐own tobacco packaging warning labels
Analysis of on-pack messages for e-liquids: A discrete choice study
On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers
Going ‘Super Value’ in New Zealand: Cigarette pricing strategies during a period of sustained annual excise tax increases
Between 2010 and 2020, NZ tobacco companies introduced more Super Value cigarette brands and shifted excise tax increases to reduce the impact these had on low-priced brands. Setting a minimum retail price for cigarettes could curtail tobacco companies' ability to undermine tobacco taxation policies designed to reduce smoking
Medicine (21 works) · Business (18 works) · Smoking Behavior and Cessation (17 works) · Psychology (16 works) · Advertising (15 works) · Environmental health (13 works) · Behavioral Health and Interventions (9 works) · Computer Science (7 works) · Political science (7 works) · Consumer Behavior in Brand Consumption and Identification (6 works)