Andreas Anton
Biographic Data
| ID | 235122 |
|---|---|
| NAME | Andreas Anton |
| GIVEN NAMES | Andreas |
| FAMILY NAME | Anton |
| SIGNATURE | ANTON A |
| AFFILIATIONS | University of Bucharest |
| ORCID | 0000-0003-0201-197X |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Vaccine communication in high- and low-trust countries: An exploratory study
Purpose This paper explores how public health authorities' vaccine communication strategies during the COVID-19 pandemic interacted with pre-existing levels of institutional trust, and how these trust levels shaped perceived opportunities and constraints for communicating trustworthiness in high- and low-trust national environments. Design/methodology/approach The study employs an exploratory qualitative comparative case study design, analysing v…
Generative AI risks: Are European communication professionals ready? A study on individual and organizational Readiness
Purpose Generative artificial intelligence (GenAI) technologies are increasingly being used by both individuals and organizations. However, there is still a lack of in-depth understanding of whether communication professionals are ready to navigate and utilize this disruptive innovation. This study aims to explore how communication professionals perceive GenAI-related risks in the workplace and what is considered important for READINESS in the co…
The well-being-enhanced Readiness model: A human-centric extension for risk and crisis communication in generative AI contexts
Purpose This article proposes a conceptual extension of the READINESS model (Jin et al., 2024, 2025) by introducing well-being as a foundational, transversal dimension that underpins READINESS as a mindset, multilevel efficacy and dynamic process. Design/methodology/approach Anchored in insights from genAI risk research and communication theory, the well-being-enhanced READINESS model reframes READINESS as a human-centred capacity driven by emoti…
Subjective well-being of public relations and communication professionals in the context of perceived organisational support
Purpose The purpose of this paper is to examine and analyse subjective well-being among public relations (PR) and communication professionals by looking at several factors: employer and employee engagement, work culture and relationships, work–life balance and conflict, job satisfaction, well-being and networking and perceived gender discrimination and sexual harassment. Additionally, we examine and discuss them in the context of perceived organi…
(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy
With the growth of marketing’s influence extending from the commercial domain into governance strategy, public health branding and promotional communication relating to the Covid-19 vaccine were essential for national authorities trying to transfer the WHO communication strategy and vaccine policies to their domestic contexts while maintaining public trust. This study explores the role of (de)legitimation in the Covid-19 vaccine communication (#R…
"Other Customer" Perception as Strategic Insight into Gen Z Consumer-Brand Identification and Purchase Behavior: A Mixed-Methods Approach
This study addresses the knowledge and research gaps regarding the "other customer" concept within the consumer-brand identification paradigm, drawing on branding and consumer behavior theories. We consider the "other customer" as the other customers of a brand from the perspective of an individual (focal customer) using or simply assessing the brand. We take into account both how the focal customer is influenced by other customers and how the fo…
Profiling a niche actor of civil society diplomacy: The unattached diplomat
Purpose The purpose of this study is to define the communicational profile of unattached diplomats and explore the viability of state-centric concepts such as citizen diplomacy when discussing non-state actors emerging from civil society. Design/methodology/approach The paper uses a comparative, multiple case design focusing on descriptive case studies (Yin, 2018) that explore the diplomatic endeavours and social biographies of “citizens of the w…
Verschwörungstheorien als narratives Phänomen
Verschwörungen: Indes. Zeitschrift für Politik und Gesellschaft 2015 Heft 04
Konspiration
Konspiration: Soziologie des Verschwörungsdenkens
Konspiration: Soziologie des Verschwörungsdenkens
Subjective Concepts of Chronically Ill Patients Using Distant Healing
Distant healing procedures consist of benevolent intentions, often taking the form of prayers for a patient. Despite inconclusive evidence regarding distant healing, prayers are a widespread health-related technique. We studied subjective concepts of distant healing in 17 patients suffering from chronic fatigue syndrome and multiple chemical sensitivity who were given distant healing during a randomized controlled trial. We applied reconstructive…
Subjective Concepts of Chronically Ill Patients Using Distant Healing
Distant healing procedures consist of benevolent intentions, often taking the form of prayers for a patient. Despite inconclusive evidence regarding distant healing, prayers are a widespread health-related technique. We studied subjective concepts of distant healing in 17 patients suffering from chronic fatigue syndrome and multiple chemical sensitivity who were given distant healing during a randomized controlled trial. We applied reconstructive…
Konspiration: Soziologie des Verschwörungsdenkens
Konspiration: Soziologie des Verschwörungsdenkens
Konspiration
Verschwörungen: Indes. Zeitschrift für Politik und Gesellschaft 2015 Heft 04
Verschwörungstheorien als narratives Phänomen
Profiling a niche actor of civil society diplomacy: The unattached diplomat
Purpose The purpose of this study is to define the communicational profile of unattached diplomats and explore the viability of state-centric concepts such as citizen diplomacy when discussing non-state actors emerging from civil society. Design/methodology/approach The paper uses a comparative, multiple case design focusing on descriptive case studies (Yin, 2018) that explore the diplomatic endeavours and social biographies of “citizens of the w…
(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy
With the growth of marketing’s influence extending from the commercial domain into governance strategy, public health branding and promotional communication relating to the Covid-19 vaccine were essential for national authorities trying to transfer the WHO communication strategy and vaccine policies to their domestic contexts while maintaining public trust. This study explores the role of (de)legitimation in the Covid-19 vaccine communication (#R…
"Other Customer" Perception as Strategic Insight into Gen Z Consumer-Brand Identification and Purchase Behavior: A Mixed-Methods Approach
This study addresses the knowledge and research gaps regarding the "other customer" concept within the consumer-brand identification paradigm, drawing on branding and consumer behavior theories. We consider the "other customer" as the other customers of a brand from the perspective of an individual (focal customer) using or simply assessing the brand. We take into account both how the focal customer is influenced by other customers and how the fo…
Subjective well-being of public relations and communication professionals in the context of perceived organisational support
Purpose The purpose of this paper is to examine and analyse subjective well-being among public relations (PR) and communication professionals by looking at several factors: employer and employee engagement, work culture and relationships, work–life balance and conflict, job satisfaction, well-being and networking and perceived gender discrimination and sexual harassment. Additionally, we examine and discuss them in the context of perceived organi…
Vaccine communication in high- and low-trust countries: An exploratory study
Purpose This paper explores how public health authorities' vaccine communication strategies during the COVID-19 pandemic interacted with pre-existing levels of institutional trust, and how these trust levels shaped perceived opportunities and constraints for communicating trustworthiness in high- and low-trust national environments. Design/methodology/approach The study employs an exploratory qualitative comparative case study design, analysing v…
Generative AI risks: Are European communication professionals ready? A study on individual and organizational Readiness
Purpose Generative artificial intelligence (GenAI) technologies are increasingly being used by both individuals and organizations. However, there is still a lack of in-depth understanding of whether communication professionals are ready to navigate and utilize this disruptive innovation. This study aims to explore how communication professionals perceive GenAI-related risks in the workplace and what is considered important for READINESS in the co…
The well-being-enhanced Readiness model: A human-centric extension for risk and crisis communication in generative AI contexts
Purpose This article proposes a conceptual extension of the READINESS model (Jin et al., 2024, 2025) by introducing well-being as a foundational, transversal dimension that underpins READINESS as a mindset, multilevel efficacy and dynamic process. Design/methodology/approach Anchored in insights from genAI risk research and communication theory, the well-being-enhanced READINESS model reframes READINESS as a human-centred capacity driven by emoti…
Political science (5 works) · Philosophy (3 works) · Psychology (3 works) · Public Relations and Crisis Communication (3 works) · Sociology (3 works) · Business (2 works) · Conspiracy theories (2 works) · German legal, social, and political studies (2 works) · German Literature and Culture Studies (2 works) · Humanities (2 works)