Lam Tran Nguyen
Biographic Data
| ID | 235251 |
|---|---|
| NAME | Lam Tran Nguyen |
| GIVEN NAMES | Lam Tran |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN L T |
| AFFILIATIONS | Ho Chi Minh City University of Foreign Languages and Information Technology |
| ORCID | 0000-0002-3118-0572 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Hooked on Livestreaming
This research investigates the psychological mechanisms underlying customers repurchase behavioural intention on e-commerce livestreaming, framed by the theory of customer inspiration (CIT) and social cognitive theory (SCT). Based on SCT and CIT, the study identifies factors influencing customer inspiration on e-commerce livestreaming from three key perspectives: technical environment (i.e., interactivity), personal factors (i.e., perceived value…
Beyond Transactions
Enterprises and consumers prefer digital financial product selection through financial app platforms, making Fintech one of the fastest‐growing industries. Thus, the study uses gamification’s perceived value and uses and gratification theory to build a research model that examines how hedonic value, utilitarian value, social interaction, binge‐playing, and convenient navigability affect customer loyalty and brand value cocreation towards financia…
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Unveiling the Impact of Big Data and Predictive Analytics Adoption on Sustainable Supply Chain Management
The implementation of technological advancements, including big data and predictive analytics (BDPA), signifies a significant paradigm shift in the field of organizational supply chain management. Literature indicates that BDPA can enhance the efficacy of an organization. However, there is a scarcity of literature concerning the adoption of BDPA in the supply chain management of organizations, as perceived by employees. Our objective is to determ…
Optimizing and restructuring resources for sustainable firm performance in the AI era
Impulsive Buying and Compulsive Buying in Social Commerce
The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-Affective-Behavioral model and the theory of consumption value, the primary objective of this study is to investigate the antecedents of impulsive purchasing and determine whether impulsive purch…
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
The Dark Sides of AI Advertising
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that radically alter various aspects of people, business, society, and the environment. AI increasingly provides significant advertising opportunities for society and business organizations. However, AI could be used to spread disinformation if it were deliberately programmed to produce misleading advertising content. Using cognitive appraisal theory and info…
Metaverse Banking Service
Metaverse banking service is the transformation from online banking to a metaverse environment that allows customers to access banking services and interact with representatives in a virtual environment. The metaverse refers to a virtual realm that integrates physical reality with digital environments, enabling users to interact, socialize, and participate in a wide range of activities through the use of avatars and immersive technologies. While …
Intra-generational and Intergenerational Social Mobility
This study examines intra-generational and intergenerational mobility of employment and income in Vietnam during the 2004-2014 period. It finds there was high mobility across occupations but less mobility across wage-job employment and economic sectors. Upward labour mobility increased over time because of the increase in skilled occupations. The intergenerational elasticity of earnings is estimated at around 0.36. Education plays an important ro…
Intra-generational and Intergenerational Social Mobility
This study examines intra-generational and intergenerational mobility of employment and income in Vietnam during the 2004-2014 period. It finds there was high mobility across occupations but less mobility across wage-job employment and economic sectors. Upward labour mobility increased over time because of the increase in skilled occupations. The intergenerational elasticity of earnings is estimated at around 0.36. Education plays an important ro…
Intra-generational and Intergenerational Social Mobility
This study examines intra-generational and intergenerational mobility of employment and income in Vietnam during the 2004-2014 period. It finds there was high mobility across occupations but less mobility across wage-job employment and economic sectors. Upward labour mobility increased over time because of the increase in skilled occupations. The intergenerational elasticity of earnings is estimated at around 0.36. Education plays an important ro…
Metaverse Banking Service
Metaverse banking service is the transformation from online banking to a metaverse environment that allows customers to access banking services and interact with representatives in a virtual environment. The metaverse refers to a virtual realm that integrates physical reality with digital environments, enabling users to interact, socialize, and participate in a wide range of activities through the use of avatars and immersive technologies. While …
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
The Dark Sides of AI Advertising
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that radically alter various aspects of people, business, society, and the environment. AI increasingly provides significant advertising opportunities for society and business organizations. However, AI could be used to spread disinformation if it were deliberately programmed to produce misleading advertising content. Using cognitive appraisal theory and info…
Beyond Transactions
Enterprises and consumers prefer digital financial product selection through financial app platforms, making Fintech one of the fastest‐growing industries. Thus, the study uses gamification’s perceived value and uses and gratification theory to build a research model that examines how hedonic value, utilitarian value, social interaction, binge‐playing, and convenient navigability affect customer loyalty and brand value cocreation towards financia…
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Unveiling the Impact of Big Data and Predictive Analytics Adoption on Sustainable Supply Chain Management
The implementation of technological advancements, including big data and predictive analytics (BDPA), signifies a significant paradigm shift in the field of organizational supply chain management. Literature indicates that BDPA can enhance the efficacy of an organization. However, there is a scarcity of literature concerning the adoption of BDPA in the supply chain management of organizations, as perceived by employees. Our objective is to determ…
Optimizing and restructuring resources for sustainable firm performance in the AI era
Impulsive Buying and Compulsive Buying in Social Commerce
The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-Affective-Behavioral model and the theory of consumption value, the primary objective of this study is to investigate the antecedents of impulsive purchasing and determine whether impulsive purch…
Hooked on Livestreaming
This research investigates the psychological mechanisms underlying customers repurchase behavioural intention on e-commerce livestreaming, framed by the theory of customer inspiration (CIT) and social cognitive theory (SCT). Based on SCT and CIT, the study identifies factors influencing customer inspiration on e-commerce livestreaming from three key perspectives: technical environment (i.e., interactivity), personal factors (i.e., perceived value…
Business (7 works) · Computer Science (6 works) · Advertising (5 works) · Technology Adoption and User Behaviour (5 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Psychology (4 works) · Social Psychology (3 works) · Brand awareness (2 works) · Brand management (2 works)