Fridah Erastus Kanana
Biographic Data
| ID | 236624 |
|---|---|
| NAME | Fridah Erastus Kanana |
| GIVEN NAMES | Fridah Erastus |
| FAMILY NAME | Kanana |
| SIGNATURE | KANANA F E |
| AFFILIATIONS | Kenyatta University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Metaphors and their link to generational peer groups and popular culture in African youth languages
This article focuses on Sheng and Tsotsitaal metaphors in order to highlight the centrality of generational peer groups and popular culture in the formation of linguistic and social meaning within these language practices. Drawing on data from a comparative database, the analysis considers aspects such as generational narratives, the transition of a metaphor from a generational peer group context into a conventionalised metaphor, as well as multi…
The growth and use of Sheng in advertisements in selected businesses in Kenya
For a long time Sheng was perceived as an argot language, a variety restricted in its domains of use. It was seen as a language of the urban youth in Nairobi. However, there has been an emerging trend whereby big corporate companies, such as mobile phone companies, insurances, financial institutions (e.g. banks) and non-governmental organizations (NGOs) use Sheng to market their products. Therefore, Sheng is becoming a versatile selling strategy …
The growth and use of Sheng in advertisements in selected businesses in Kenya
For a long time Sheng was perceived as an argot language, a variety restricted in its domains of use. It was seen as a language of the urban youth in Nairobi. However, there has been an emerging trend whereby big corporate companies, such as mobile phone companies, insurances, financial institutions (e.g. banks) and non-governmental organizations (NGOs) use Sheng to market their products. Therefore, Sheng is becoming a versatile selling strategy …
The growth and use of Sheng in advertisements in selected businesses in Kenya
For a long time Sheng was perceived as an argot language, a variety restricted in its domains of use. It was seen as a language of the urban youth in Nairobi. However, there has been an emerging trend whereby big corporate companies, such as mobile phone companies, insurances, financial institutions (e.g. banks) and non-governmental organizations (NGOs) use Sheng to market their products. Therefore, Sheng is becoming a versatile selling strategy …
Metaphors and their link to generational peer groups and popular culture in African youth languages
This article focuses on Sheng and Tsotsitaal metaphors in order to highlight the centrality of generational peer groups and popular culture in the formation of linguistic and social meaning within these language practices. Drawing on data from a comparative database, the analysis considers aspects such as generational narratives, the transition of a metaphor from a generational peer group context into a conventionalised metaphor, as well as multi…
Language, Discourse, Communication Strategies (2 works) · Linguistics (2 works) · Multilingual Education and Policy (2 works) · Advertising (1 work) · Ambiguity (1 work) · Business (1 work) · Centrality (1 work) · Cognitive psychology (1 work) · Context (archaeology (1 work) · Gender Studies (1 work)