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Jeffrey D Shulman

Biographic Data

ID236718
NAMEJeffrey D Shulman
GIVEN NAMESJeffrey D
FAMILY NAMEShulman
SIGNATURESHULMAN J D
ORCID0000-0001-5288-3421
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2011
H-INDEX1
  • Assimilation and Contrast in Price Evaluations

    Marcus Cunha, Jeffrey D Shulman•ARTICLE•Journal of Consumer Research•2011•Cited by: 3•References: 26

    How are price judgments influenced by the distribution of observed prices for other items in the same category? Processing goals will moderate price-judgment processes. When the processing goal is discrimination, price perceptions will be influenced by variations in range and ranks of prices in a distribution and contrast effects will be observed. For example, lowering the price of the lowest-priced product in a set will increase perceived expens…

  • Assimilation and Contrast in Price Evaluations

    Marcus Cunha, Jeffrey D Shulman•ARTICLE•Journal of Consumer Research•2011•Cited by: 3•References: 26

    How are price judgments influenced by the distribution of observed prices for other items in the same category? Processing goals will moderate price-judgment processes. When the processing goal is discrimination, price perceptions will be influenced by variations in range and ranks of prices in a distribution and contrast effects will be observed. For example, lowering the price of the lowest-priced product in a set will increase perceived expens…

  • Assimilation and Contrast in Price Evaluations

    Marcus Cunha, Jeffrey D Shulman•ARTICLE•Journal of Consumer Research•2011•Cited by: 3•References: 26

    How are price judgments influenced by the distribution of observed prices for other items in the same category? Processing goals will moderate price-judgment processes. When the processing goal is discrimination, price perceptions will be influenced by variations in range and ranks of prices in a distribution and contrast effects will be observed. For example, lowering the price of the lowest-priced product in a set will increase perceived expens…

Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Assimilation (phonology) (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Contrast (vision) (1 work) · Linguistics (1 work) · Organic Food and Agriculture (1 work) · Philosophy (1 work) · Psychology (1 work)

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