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Virpi Salojärvi

Biographic Data

ID240779
NAMEVirpi Salojärvi
GIVEN NAMESVirpi
FAMILY NAMESalojärvi
SIGNATURESALOJÄRVI V
AFFILIATIONSUniversity of Vaasa
ORCID0000-0001-9596-8804
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS10
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Mitä oot mieltä tästä?”: Ylen journalistiset sisällöt videojakoalusta Tiktokissa

    Open Access•Tanja Sihvonen, Nuppu-Maija Pelevina et al.•ARTICLE•Lähikuva – audiovisuaalisen…•2025

    Lyhytvideoiden jakoalusta Tiktok on viime vuosina noussut merkittävään asemaan paitsi viihteen myös uutisten ja yhteiskunnallisten sisältöjen levityksessä. Tässä artikkelissa tarkastellaan, millaista journalistista sisältöä suomalainen julkisrahoitteinen mediainstituutio, Yleisradio, tuottaa Tiktokiin. Alusta valittiin tutkimuksen kohteeksi, sillä se keskittyy digitaalisesti jaeltaviin videosisältöihin, mikä on määritelty myös Ylen strategiseksi …

  • Communicating security threats: Emergency politics, the media, and the role of the public

    Minos-Athanasios Karyotakis, Virpi Salojärvi•ARTICLE•The Communication Review•2025

    The way security threats are communicated, constructed, and shaped by the media plays a crucial role in empowering particular actors and maintaining or changing the discursive power dynamics and re

  • YouTube as a narrative battlefield: Brazilian social media influencers and the Russian war in Ukraine

    Open Access•Nuppu-Maija Pelevina, Virpi Salojärvi•ARTICLE•The Communication Review•2025

    In digital media spaces, many non-traditional actors, such as social media influencers, challenge traditional knowledge elites and gatekeepers, journalists, and experts by disseminating information and offering explanations to political events. Especially young people are increasingly following politics, news, and societal issues through social media influencers, and they may adopt values and ideologies from them. Following the Russian full-scale…

  • Protecting the future ‘Us’: A rhetoric-performative multimodal analysis of the polarising far-right YouTube campaign videos in Finland

    Open Access•Virpi Salojärvi, Emilia Palonen et al.•ARTICLE•Visual Studies•2023

    The far right is active on social media, including YouTube for its outreach, community-building and mainstreaming of radical content. This article compares campaign videos of two distinct Finnish far-right parties. It develops a rhetoric-performative and multimodal analysis of audiovisual material and unveils how the contemporary Finnish far right articulates and performs affectively ‘us’ through counterhegemonic articulation on YouTube with conn…

  • (De)constructing societal threats during times of deep mediatization

    Paul Reilly, Paul J Reilly et al.•ARTICLE•The Communication Review•2022

    No abstract available

  • Authentically” Maintaining Populism in Hungary – Visual Analysis of Prime Minister Viktor Orbán’s Instagram

    Open Access•Zea Szebeni, Virpi Salojärvi•ARTICLE•Mass Communication & Society•2022•Cited by: 7•References: 22

    The Prime Minister of Hungary, Viktor Orbán, is considered to be one example of the rise of populism during the 2010s in Europe. During the decade that he has been in government, Hungary has been a forerunner in terms of democratic decline. In parallel, throughout this period, political communication has increasingly shifted online, and politicians are now actively using social media to gain political capital. Despite the growing literature on on…

  • Active agency, access and power

    Open Access•Virpi Salojärvi, Rikke Bjerg Jensen•ARTICLE•Media War & Conflict•2021•References: 7

    © The Author(s) 2021. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage)

  • Populistiset miesjohtajat ja performatiivisuus: Timo Soinin, Hugo Chávezin ja Donald J. Trumpin hahmot journalistisissa kuvissa

    Open Access•Virpi Salojärvi•ARTICLE•Media & viestintä•2020

    Tässä artikkelissa tarkastellaan, miten populististen liikkeiden miesjohtajien hahmot rakentuvat mediassa, esimerkkeinä Perussuomalaisten perustaja ja pitkäaikainen puheenjohtaja Timo Soini, Yhdysvaltain presidentti Donald J. Trump ja Venezuelan edesmennyt presidentti Hugo Chávez. Populismi käsitetään tässä retoris-performatiivisena prosessina laclaulaiseen teoriaan nojaavan populismitutkimuksen suuntauksen mukaisesti. Vaikka keskeinen osa näiden…

  • Faceless government: Civic action in media photographs during the Venezuelan anti-governmental protests of 2017

    Open Access•Virpi Salojärvi•ARTICLE•Visual Communication•2019•Cited by: 3•References: 9

    Visual media representations of protests are a part of politics in general. A protest is about creating a mediated political event with its own performative bodily and emotional aspects, and cultural memory, each of which affects a sense of citizenship. This article discusses how protest photographs serve as resources for political struggle by examining the visual media stream during the 2017 anti-governmental protests in Venezuela. The data cons…

  • Authentically” Maintaining Populism in Hungary – Visual Analysis of Prime Minister Viktor Orbán’s Instagram

    Open Access•Zea Szebeni, Virpi Salojärvi•ARTICLE•Mass Communication & Society•2022•Cited by: 7•References: 22

    The Prime Minister of Hungary, Viktor Orbán, is considered to be one example of the rise of populism during the 2010s in Europe. During the decade that he has been in government, Hungary has been a forerunner in terms of democratic decline. In parallel, throughout this period, political communication has increasingly shifted online, and politicians are now actively using social media to gain political capital. Despite the growing literature on on…

  • Faceless government: Civic action in media photographs during the Venezuelan anti-governmental protests of 2017

    Open Access•Virpi Salojärvi•ARTICLE•Visual Communication•2019•Cited by: 3•References: 9

    Visual media representations of protests are a part of politics in general. A protest is about creating a mediated political event with its own performative bodily and emotional aspects, and cultural memory, each of which affects a sense of citizenship. This article discusses how protest photographs serve as resources for political struggle by examining the visual media stream during the 2017 anti-governmental protests in Venezuela. The data cons…

  • Faceless government: Civic action in media photographs during the Venezuelan anti-governmental protests of 2017

    Open Access•Virpi Salojärvi•ARTICLE•Visual Communication•2019•Cited by: 3•References: 9

    Visual media representations of protests are a part of politics in general. A protest is about creating a mediated political event with its own performative bodily and emotional aspects, and cultural memory, each of which affects a sense of citizenship. This article discusses how protest photographs serve as resources for political struggle by examining the visual media stream during the 2017 anti-governmental protests in Venezuela. The data cons…

  • Populistiset miesjohtajat ja performatiivisuus: Timo Soinin, Hugo Chávezin ja Donald J. Trumpin hahmot journalistisissa kuvissa

    Open Access•Virpi Salojärvi•ARTICLE•Media & viestintä•2020

    Tässä artikkelissa tarkastellaan, miten populististen liikkeiden miesjohtajien hahmot rakentuvat mediassa, esimerkkeinä Perussuomalaisten perustaja ja pitkäaikainen puheenjohtaja Timo Soini, Yhdysvaltain presidentti Donald J. Trump ja Venezuelan edesmennyt presidentti Hugo Chávez. Populismi käsitetään tässä retoris-performatiivisena prosessina laclaulaiseen teoriaan nojaavan populismitutkimuksen suuntauksen mukaisesti. Vaikka keskeinen osa näiden…

  • Active agency, access and power

    Open Access•Virpi Salojärvi, Rikke Bjerg Jensen•ARTICLE•Media War & Conflict•2021•References: 7

    © The Author(s) 2021. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage)

  • (De)constructing societal threats during times of deep mediatization

    Paul Reilly, Paul J Reilly et al.•ARTICLE•The Communication Review•2022

    No abstract available

  • Authentically” Maintaining Populism in Hungary – Visual Analysis of Prime Minister Viktor Orbán’s Instagram

    Open Access•Zea Szebeni, Virpi Salojärvi•ARTICLE•Mass Communication & Society•2022•Cited by: 7•References: 22

    The Prime Minister of Hungary, Viktor Orbán, is considered to be one example of the rise of populism during the 2010s in Europe. During the decade that he has been in government, Hungary has been a forerunner in terms of democratic decline. In parallel, throughout this period, political communication has increasingly shifted online, and politicians are now actively using social media to gain political capital. Despite the growing literature on on…

  • Protecting the future ‘Us’: A rhetoric-performative multimodal analysis of the polarising far-right YouTube campaign videos in Finland

    Open Access•Virpi Salojärvi, Emilia Palonen et al.•ARTICLE•Visual Studies•2023

    The far right is active on social media, including YouTube for its outreach, community-building and mainstreaming of radical content. This article compares campaign videos of two distinct Finnish far-right parties. It develops a rhetoric-performative and multimodal analysis of audiovisual material and unveils how the contemporary Finnish far right articulates and performs affectively ‘us’ through counterhegemonic articulation on YouTube with conn…

  • Mitä oot mieltä tästä?”: Ylen journalistiset sisällöt videojakoalusta Tiktokissa

    Open Access•Tanja Sihvonen, Nuppu-Maija Pelevina et al.•ARTICLE•Lähikuva – audiovisuaalisen…•2025

    Lyhytvideoiden jakoalusta Tiktok on viime vuosina noussut merkittävään asemaan paitsi viihteen myös uutisten ja yhteiskunnallisten sisältöjen levityksessä. Tässä artikkelissa tarkastellaan, millaista journalistista sisältöä suomalainen julkisrahoitteinen mediainstituutio, Yleisradio, tuottaa Tiktokiin. Alusta valittiin tutkimuksen kohteeksi, sillä se keskittyy digitaalisesti jaeltaviin videosisältöihin, mikä on määritelty myös Ylen strategiseksi …

  • Communicating security threats: Emergency politics, the media, and the role of the public

    Minos-Athanasios Karyotakis, Virpi Salojärvi•ARTICLE•The Communication Review•2025

    The way security threats are communicated, constructed, and shaped by the media plays a crucial role in empowering particular actors and maintaining or changing the discursive power dynamics and re

  • YouTube as a narrative battlefield: Brazilian social media influencers and the Russian war in Ukraine

    Open Access•Nuppu-Maija Pelevina, Virpi Salojärvi•ARTICLE•The Communication Review•2025

    In digital media spaces, many non-traditional actors, such as social media influencers, challenge traditional knowledge elites and gatekeepers, journalists, and experts by disseminating information and offering explanations to political events. Especially young people are increasingly following politics, news, and societal issues through social media influencers, and they may adopt values and ideologies from them. Following the Russian full-scale…

Political science (7 works) · Law (6 works) · Sociology (6 works) · Social Media and Politics (5 works) · Media studies (4 works) · Politics (4 works) · Art (3 works) · Law (3 works) · Media Studies and Communication (3 works) · Populism, Right-Wing Movements (3 works)

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