Francesca Strik Lievers
Biographic Data
| ID | 2426116 |
|---|---|
| NAME | Francesca Strik Lievers |
| GIVEN NAMES | Francesca Strik |
| FAMILY NAME | Lievers |
| SIGNATURE | LIEVERS F S |
| AFFILIATIONS | University of Genoa |
| ORCID | 0000-0003-0520-972X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Metaphor and multisensoriality drive appreciation in print advertising
The use of metaphors, whether linguistic or visual, has been shown to enhance advertisement effectiveness, and sensory marketing research highlights the positive effects of appealing to consumers’ sensory perception. Synaesthetic metaphors, which involve metaphor and sensory experiences, are ideal for studying the effects of both metaphor and (multi)sensory cues in advertisements. We experimentally tested the hypothesis that the presence of (ling…
Semantic distance predicts metaphoricity and creativity judgments in synesthetic metaphors
This paper discusses a way of operationalizing metaphoricity quantitatively using a numerical measure of the semantic distance between two domains. We demonstrate the construct validity of this measure with respect to metaphoricity and creativity judgments in the domain of English synesthetic metaphors – expressions such as sweet melody and loud color that involve combinations of terms from conceptually distinct sensory modalities. In a pre-regis…
The linguistic dimensions of concrete and abstract concepts
The distinction between abstract and concrete concepts is fundamental to cognitive linguistics and cognitive science. This distinction is commonly operationalized through concreteness ratings based on the aggregated judgments of many people. What is often overlooked in experimental studies using this operationalization is that ratings are attributed to words , not to concepts directly. In this paper we explore the relationship between the linguis…
How language and image construct synaesthetic metaphors in print advertising
Research in (multi-)sensory marketing suggests that engaging consumers’ senses is an efficient way to create effective advertisements. In this study, the authors explore how sensory cues are used in print advertising. In particular, they identify and describe print advertisements featuring instances of synaesthesia, that is, a metaphor by which properties of a given sensory modality are attributed to a concept that relates primarily to a differen…
Sensory language across lexical categories
Synaesthesia
In the existing literature on synaesthetic metaphors in poetry it is proposed that transfers tend to go from the ‘lower’ (touch, smell, taste) to the ‘higher’ (sight, hearing) sensory modalities. The purpose of this article is to establish if the same directionality also holds for synaesthetic associations found in other text types. To this end, a method for the semi-automatic extraction of synaesthesia is introduced and applied to general-purpos…
Sensory language across lexical categories
How language and image construct synaesthetic metaphors in print advertising
Research in (multi-)sensory marketing suggests that engaging consumers’ senses is an efficient way to create effective advertisements. In this study, the authors explore how sensory cues are used in print advertising. In particular, they identify and describe print advertisements featuring instances of synaesthesia, that is, a metaphor by which properties of a given sensory modality are attributed to a concept that relates primarily to a differen…
The linguistic dimensions of concrete and abstract concepts
The distinction between abstract and concrete concepts is fundamental to cognitive linguistics and cognitive science. This distinction is commonly operationalized through concreteness ratings based on the aggregated judgments of many people. What is often overlooked in experimental studies using this operationalization is that ratings are attributed to words , not to concepts directly. In this paper we explore the relationship between the linguis…
Synaesthesia
In the existing literature on synaesthetic metaphors in poetry it is proposed that transfers tend to go from the ‘lower’ (touch, smell, taste) to the ‘higher’ (sight, hearing) sensory modalities. The purpose of this article is to establish if the same directionality also holds for synaesthetic associations found in other text types. To this end, a method for the semi-automatic extraction of synaesthesia is introduced and applied to general-purpos…
How language and image construct synaesthetic metaphors in print advertising
Research in (multi-)sensory marketing suggests that engaging consumers’ senses is an efficient way to create effective advertisements. In this study, the authors explore how sensory cues are used in print advertising. In particular, they identify and describe print advertisements featuring instances of synaesthesia, that is, a metaphor by which properties of a given sensory modality are attributed to a concept that relates primarily to a differen…
Sensory language across lexical categories
The linguistic dimensions of concrete and abstract concepts
The distinction between abstract and concrete concepts is fundamental to cognitive linguistics and cognitive science. This distinction is commonly operationalized through concreteness ratings based on the aggregated judgments of many people. What is often overlooked in experimental studies using this operationalization is that ratings are attributed to words , not to concepts directly. In this paper we explore the relationship between the linguis…
Semantic distance predicts metaphoricity and creativity judgments in synesthetic metaphors
This paper discusses a way of operationalizing metaphoricity quantitatively using a numerical measure of the semantic distance between two domains. We demonstrate the construct validity of this measure with respect to metaphoricity and creativity judgments in the domain of English synesthetic metaphors – expressions such as sweet melody and loud color that involve combinations of terms from conceptually distinct sensory modalities. In a pre-regis…
Metaphor and multisensoriality drive appreciation in print advertising
The use of metaphors, whether linguistic or visual, has been shown to enhance advertisement effectiveness, and sensory marketing research highlights the positive effects of appealing to consumers’ sensory perception. Synaesthetic metaphors, which involve metaphor and sensory experiences, are ideal for studying the effects of both metaphor and (multi)sensory cues in advertisements. We experimentally tested the hypothesis that the presence of (ling…
Language, Metaphor, and Cognition (6 works) · Cognitive psychology (5 works) · Linguistics (5 works) · Multisensory perception and integration (5 works) · Psychology (5 works) · Categorization, perception, and language (4 works) · Computer Science (4 works) · Sensory system (4 works) · Metaphor (3 works) · Stimulus modality (3 works)