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Maria J Louro

Biographic Data

ID242793
NAMEMaria J Louro
GIVEN NAMESMaria J
FAMILY NAMELouro
SIGNATURELOURO M J
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS42
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2005
LATEST PUBLICATION YEAR2007
H-INDEX2
  • Dynamics of multiple-goal pursuit

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Personality and Social…•2007•Cited by: 36•References: 10

    The authors propose and test a model of multiple-goal pursuit that specifies how individuals allocate effort among multiple goals over time. The model predicts that whether individuals decide to step up effort, coast, abandon the current goal, or switch to pursue another goal is determined jointly by the emotions that flow from prior goal progress and the proximity to future goal attainment, and proximally determined by changes in expectancies ab…

  • Negative Returns on Positive Emotions

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 6

    Contrary to the common assumption that positive emotions generally lead to favorable behavioral intentions, feelings of pride can decrease consumers' repurchase intentions. Results from three experimental studies demonstrate that the impact of pride on repurchase intentions is contingent on consumers' self-regulatory goals but that this is so only among consumers with high levels of pride. Specifically, consumers with high prevention pride are le…

  • Dynamics of multiple-goal pursuit

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Personality and Social…•2007•Cited by: 36•References: 10

    The authors propose and test a model of multiple-goal pursuit that specifies how individuals allocate effort among multiple goals over time. The model predicts that whether individuals decide to step up effort, coast, abandon the current goal, or switch to pursue another goal is determined jointly by the emotions that flow from prior goal progress and the proximity to future goal attainment, and proximally determined by changes in expectancies ab…

  • Negative Returns on Positive Emotions

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 6

    Contrary to the common assumption that positive emotions generally lead to favorable behavioral intentions, feelings of pride can decrease consumers' repurchase intentions. Results from three experimental studies demonstrate that the impact of pride on repurchase intentions is contingent on consumers' self-regulatory goals but that this is so only among consumers with high levels of pride. Specifically, consumers with high prevention pride are le…

  • Negative Returns on Positive Emotions

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 6

    Contrary to the common assumption that positive emotions generally lead to favorable behavioral intentions, feelings of pride can decrease consumers' repurchase intentions. Results from three experimental studies demonstrate that the impact of pride on repurchase intentions is contingent on consumers' self-regulatory goals but that this is so only among consumers with high levels of pride. Specifically, consumers with high prevention pride are le…

  • Dynamics of multiple-goal pursuit

    Maria J Louro, M J S Louro et al.•ARTICLE•Journal of Personality and Social…•2007•Cited by: 36•References: 10

    The authors propose and test a model of multiple-goal pursuit that specifies how individuals allocate effort among multiple goals over time. The model predicts that whether individuals decide to step up effort, coast, abandon the current goal, or switch to pursue another goal is determined jointly by the emotions that flow from prior goal progress and the proximity to future goal attainment, and proximally determined by changes in expectancies ab…

Psychology (2 works) · Social Psychology (2 works) · Behavioral Health and Interventions (1 work) · Business (1 work) · Cognitive psychology (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Differences and Values (1 work) · Customer Service Quality and Loyalty (1 work) · Dynamics (music (1 work) · Feeling (1 work)

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